The Importance of Culture Building in Branding
Culture is the soil of growth, the foundation of values, and the source of innovation for brands. One of the most important underlying logics of brand innovation is to draw inspiration from cultural heritage to innovate content. For brands, culture is the bridge between them and their consumers, and a key factor in building and sustaining consumer loyalty.
文化对于品牌而言是成长的土壤、价值的根基、创新的源泉，品牌创新最重要的底层逻辑之一，就是从文化传承中获得灵感来源，从而进行内容创新。对于品牌而言，文化是他们与消费者沟通的桥梁，也是消费者忠诚度得以建立并持续的关键因素。
Gucci
The international fashion brand Gucci has been quite successful in the process of building brand culture. Driven by innovation and association, Gucci has created a diverse, inclusive, and respectful community (#GucciCommunity) in which each member can express themselves and be themselves. The commitment is to continue strengthening the brand culture that carries the mission for decades to come while demonstrating the brand's core values through an innovative path of social and environmental sustainability.
国际时尚品牌Gucci在品牌文化建立的进程已经颇有建树。在创新和联合的推动下，Gucci以营造多元包容和互相尊重的社群(#GucciCommunity)中的每个成员能够自我表达、展现自我。承诺将在未来数十年不断加强承载使命的品牌文化，同时通过社会和环境可持续发展的创新道路来展现品牌的核心价值观。
Victoria's Secrets
Culture building is not only for luxury brands, in recent years Victoria's Secret has been committed to creating an inclusive brand atmosphere by sharing and presenting a multi-dimensional and diverse perspective of women, supporting a rich and diverse range of products for women of all ages and sizes, creating a positive transformation, expanding the brand and segmenting categories to align with female consumers in all aspects.
不仅是奢侈品牌，近年来维多利亚的秘密通过分享和呈现多维度与多样化的女性视角，致力于打造具有包容性的品牌氛围，为不同年龄、身材的女性提供丰富多元的产品支持，缔造积极的转变，扩展品牌内涵，细分品类以全方位陪伴女性消费者。
Florasis
The Chinese make-up brand Florasis has established its own exclusive "Oriental make-up" system since its inception, rooted in traditional Chinese culture and adhering to its oriental heritage. On first impression, with the brand name, you can see that they develop their aesthetics based on traditional Chinese culture, and create make-up products with Chinese cultural characteristics, both inside and outside.
近年爆火的中国彩妆品牌花西子从成立之初就建立了自己专属的“东方彩妆”体系，根植于中国传统文化，坚持东方传承，为中国传统文化和传统美学赋以时尚，打造具有中国文化特色的彩妆产品，从品牌名称中就可见一斑。
Cultural diversity and inclusion are not only aspects of 21st-century business wisdom but are also the subject of the United Nations Sustainable Development Goals. The sustainable development process of major companies and brands requires not only the protection of natural resources, the environment, and ecology, but also care for human well-being, which naturally includes respect, tolerance, and support for different cultures.
文化多样性与包容”不仅是 21 世纪的商业智慧，更是联合国可持续发展目标的题中之一，各大企业、品牌轰轰烈烈的可持续发展进程，不仅需要对自然资源、环境和生态的保护，也需要对人类福祉的关爱，其中也自然包含着对不同文化的尊重、包容和支持。
The success or failure of a brand will depend on whether the cultural values it upholds and the connotations of the cultural values it possesses are in tune with the times and can reach the hearts of consumers.
能否让自己所秉持的文化价值观和自己所拥有的文化价值内涵顺应时代大势，直抵消费者内心，成为品牌成败之本。
To find out more about the marketing trends in the Chinese market, please contact us at info@eastant.it.
如果想了解更多中国市场的发展趋势，欢迎通过info@eastant.it联系我们。
LATEST ARTICLES
近期内容
Punk Health Market in China: How to Approach Younger Consumers?
🤫How Webinars Can Boost Your Brand Awareness(And Attract Leads)
Click to visit our website
点击此处访问我们的网站