Going Global: Overseas Marketing Strategies for Chinese Firms

出海

中国企业出海营销

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Going Global

As the Covid-19 pandemic becomes an outdated topic, the global market powered by hot trends and new technologies moves ever forward. In 2022, 145 Chinese companies were included in the Fortune Global 500 list, which fully demonstrates the importance of Chinese companies in the world after many years of development. In this case, the layout of overseas markets has become the only choice for Chinese enterprises to seek new growth points. The development of new markets is often inseparable from the support of marketing strategies.

随着新冠肺炎成为一个过时的话题，由热门趋势和新技术驱动的全球市场正在向前发展。2022年，中国已有145家企业进入《财富》世界五百强企业榜单，充分说明中国企业经历多年发展已在全球占有重要地位。在此情况下，布局海外市场成为中国企业寻求新增长点的不二选择。而新市场的开拓往往离不开营销策略的支持。

So, how can Chinese brands effectively develop overseas markets?

那么中国品牌如何能有效打开海外市场？

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Practical Tips

Seek Partnerships with Western Brands

与海外品牌强强联手

Whether through a joint venture, or a merger or acquisition, the right partnership can give a boost to a brand’s tangible offering or intangible appeal. A significant part of telecom giant Huawei’s leap from local player to global leader, for example, was due to its partnerships with Motorola in 2000, 3Com in 2003, and Symantec in 2008.

无论是通过合资、合并还是收购，正确的合作关系都可以提升品牌的有形产品或无形吸引力。例如，电信设备制造商华为(Huawei)从地区厂商一跃成为全球领导者，很大程度上得益于2000年与摩托罗拉(Motorola)、2003年与3Com、2008年与赛门铁克(Symantec)的合作。

Omni-Channel Marketing

全渠道布局

Omnichannel layout is the focus of China's overseas brand marketing. According to Shopify, each additional channel increases product sales by 38%; when the number of sales channels increases to 3, the sales figure increases to 190%. In the future, on the basis of a deep insight into the consumption behavior of overseas consumers, Chinese overseas brands will likely make the inevitable choice to provide overseas consumers with a better shopping experience. In particular, they will continue to enrich online marketing channels and build an omni-channel marketing system both offline & online.

全渠道布局成中国出海品牌营销重点。Shopify数据显示，每增加一个渠道，产品销售数据会上升38%；当销售渠道增至3个，销售数据会提升至190%。未来，中国出海品牌方在深刻洞察海外消费者消费行为的基础上，为给海外消费者提供更加优质的购物体验，线上线下布局将成为必然选择，尤其要不断丰富线上营销渠道，构建线下+N条线上的全渠道营销体系。

Let Graphic Design Power Up Your Social Media Matrix

投资平面设计，助力社交媒体矩阵搭建

Why have graphic design skills become so important to social media marketers? This is because platforms such as Instagram, TikTok, YouTube and Snapchat are all social media platforms that focus on visual content (pictures and videos). In the rapid browsing of social media, visual content is more likely to attract users' attention - having good graphic design skills, or graphic aesthetic and creative skills, will make your brand content stand out in the news flow.

平面设计的技能为什么对社媒营销人员来讲变得如此重要？这是由于Instagram、TikTok、YouTube、Snapchat等平台都是以视觉内容（图片和视频）为主的社交媒体平台。在人们对社交媒体快速的浏览中，视觉化的内容更容易引起用户的注意——拥有良好的平面设计能力，或者说平面审美和创意能力，才能让你的品牌内容在信息流中凸显出来。

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Contact Us

Are you planning to take your brand global? Contact us now to learn more what we can help: [e-mail]

想让自己的品牌走出国际市场吗？欢迎与我们取得联系：[e-mail]

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