WeChat Channels: How to Create Your Winning Strategy?

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In today's fast-paced digital landscape, B2B enterprises are continually seeking innovative ways to enhance their brand awareness in the market and connect with their target audience. As explained in our previous article, video content could be a real superhero for B2B enterprises that market more complex products or services and face a more complicated purchase decision process.

在如今快节奏的数字化环境中，B2B企业不断寻求创新方法，增强品牌在市场中的知名度，并与目标受众建立联系。正如我们在之前的文章中所解释的，对于那些争对的市场更复杂，产品或服务、购买决策过程更复杂的B2B企业来说，视频内容可能才是真正的超级利器。

In fact, in recent years, the number of short video viewers in China has experienced a sharp rise. According to a report released by the China Internet Network Information Center (CNNIC) last March, for the first time in December 2022, the number of people in China watching short videos surpassed 1 billion, accounting for 94.8% of Chinese internet users.

事实上，近年来，中国短视频观众人数急剧增加。根据中国互联网络信息中心（CNNIC）去年三月发布的一份报告显示，在2022年12月，中国观看短视频的人数首次突破了10亿，占中国互联网用户的94.8%。

When it comes to the diversified social media landscape in China, while everybody may be more familiar with Douyin, or its international version TikTok, WeChat Channels are also becoming increasingly popular, and enterprises should not overlook the value of this platform.

当谈到中国多样化的社交媒体格局时，虽然大家可能更熟悉抖音，或者是它的国际版本TikTok，事实上微信视频号也变得越来越受欢迎，企业不应忽视这个平台的价值。

#1

What is WeChat Channels?

究竟什么是微信视频号？

WeChat Channels is a video platform launched by WeChat and embedded within the app itself, giving it access to the massive user base of WeChat. As of mid-2022, WeChat Channels had registered approximately 450 million Daily Active Users, making it the second-largest short video platform after Douyin. 

微信视频号是微信推出的视频平台，嵌入在微信应用程序中，因此可以访问微信庞大的用户群。事实上，截至2022年中期，微信视频号日活数已达4.5亿，成为仅次于抖音的第二大短视频平台。

For brands seeking marketing opportunities in China, this is a social media platform that certainly cannot be ignored.

如果品牌正在寻求在中国的营销机会，这是一个绝对不可忽视的社交媒体平台。

#2

Define Your Strategy

制定您的策略

WeChat Channels is gaining traction for its ability to facilitate deeper connections within the B2B space. Therefore, it is of prominent importance that companies define a successful strategy before starting to operate on this platform.

微信视频号因为能够在B2B领域内促进更深入的联系而备受关注。因此，在开始进驻这个平台之前，制定成功的策略至关重要。

Although the platform is expanding its functions to provide more sales opportunities, WeChat Channels are a very successful tool when it comes to enhancing companies’ brand image in the Chinese market without diverting users' attention across multiple platforms. Therefore, when defining their content strategy for WeChat Channels, brands should focus more on goals such as brand awareness and user education rather than pure sales.

尽管该平台正在扩展其功能，以提供更多销售渠道，但微信视频号在增强企业在中国市场的品牌形象方面已经非常成功，因为它不会经过多个平台而转移用户的注意力。因此，在为微信视频号制定内容策略时，品牌应更加关注诸品牌知名度和用户教育等目标，而不仅仅是纯粹的销售。

品牌意识

Brand Awareness

The main goal is to introduce your brand to a new audience and attract potential leads. Emphasize the challenges that your clients may face in their business and highlight the solutions that your business can provide to their problems. A one-minute commercial telling your brand story and explaining how your products/services can solve the pain points of your clients could be a good way to start on the right foot.

主要目标是向新受众介绍您的品牌，并吸引潜在潜在客户。强调客户在业务中可能面临的挑战，并突出您的业务能够怎样去解决他们的问题。一个一分钟的商业广告，讲述您的品牌故事，并解释您的产品/服务如何解决客户痛点，可以是一个很好的开始方式。

考虑

Consideration

At this stage, your potential client is doing some research on you and your competitors to make an objective comparison and come up with the most cost-effective decision. Videos are an efficient way to convince viewers about the professionalism and reliability of your company and the products/services you provide. A product video showing how it works or a testimonial video from one of your loyal clients may all serve this cause.

还要考虑到您潜在的客户可能正在研究您和您的竞争对手，以便能够进行客观比较，并得出最更符合成本效益的决策。视频是向观众证明您公司和您产品/服务的专业性和可靠性的有效方式。展示产品如何工作的产品视频，或者来自您忠实客户的推荐视频，都是更好地展示您的可靠性。

#3

Our Tips for You!

我们的小贴士！

In a market overloaded with creative and innovative content like China, it is of prominent importance that companies deliver super high-quality video content customized for their Chinese audience. For this reason, it is crucial to rely on international agencies that can produce content based on a deep understanding of the local market while respecting the international image of the foreign brand.

在像中国这样充斥着创意和创新内容的市场中，公司必须提供非常高质量的针对中国受众定制的视频内容。因此，至关重要的是，要依靠能够在深入了解当地市场的基础上制作内容的国际机构，同时尊重外国品牌的国际形象。

Follow our eastant WeChat Channel!

欢迎关注我们 eastant 视频号哦

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At Eastant, we can provide a full service about video content, including scriptwriting, shooting, editing, voiceover, and subtitles in multiple languages. If you would like to learn more details, feel free to schedule a meeting with us at [e-mail].

在亦适达，我们可以提供有关视频内容的全方位服务，包括剧本编写，拍摄，编辑，配音和多种语言的字幕。如果您想了解更多详细信息，请随时通过邮箱[e-mail]与我们联系。

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