Braintrust：由社区管理的人才网络（Messari）
The rise of the online workforce economy in the last decade has been rewarding for millions of creators and freelancers. Workers benefited from the independence, flexibility, and additional personal growth and income opportunities by working on multiple projects. Meanwhile, companies were able to cut down on hiring costs and gained the ability to outsource operations and services, allowing them to build concentrated teams and enhance internal specialization. In turn, these mutual benefits created millions of job opportunities for workers and spearheaded the growth of the freelancer economy. Currently, there are 163 million freelancers registered on online labor platforms globally whose revenues totaled up to $520 billion in 2019, expected to grow at 7.7% annually over 7 years.
过去十年，在线劳动力经济的兴起为数百万创作者和自由职业者带来了回报。 通过参与多个项目，工人受益于独立性、灵活性以及额外的个人成长和收入机会。 同时，企业能够降低招聘成本，并获得外包运营和服务的能力，使他们能够建立集中的团队并增强内部专业化。 反过来，这些互惠互利为工人创造了数百万个就业机会，并带动了自由职业者经济的增长。 目前，全球有 1.63 亿自由职业者在在线劳动力平台上注册，2019 年的收入总额高达 5200 亿美元，预计在 7 年内将以每年 7.7% 的速度增长。
Although these numbers indicate that the way we work is in a revolutionary transformation, we also started to realize that there's no rose without a thorn. The expansion of the market introduced several high social and financial costs mainly billed to the supply side of the labor. Currently, a significant chunk of the economic value created within the gig economy is captured by the intermediaries. Additionally, an individual’s history of work – a freelancer’s reputation and reviews on a platform – is siloed to the specific platform (e.g. Toptal) and cannot be imported to another freelance platform. This closed nature of reputation display hinders workers from showcasing their work outside private networks. Further, since freelancers possess no ownership in the platform, their ability to change parameters of the platform – fees, review moderation, etc – is limited and creates misaligned incentives.
尽管这些数字表明我们的工作方式正在发生革命性的转变，但我们也开始意识到，没有不带刺的玫瑰。 市场的扩张带来了一些主要向劳动力供应方收取的高额社会和财务成本。 目前，零工经济中创造的很大一部分经济价值被中介机构捕获。 此外，个人的工作历史——自由职业者在平台上的声誉和评论——被孤立到特定平台（例如 Toptal），不能导入到另一个自由职业者平台。 声誉展示的这种封闭性质阻碍了员工在私人网络之外展示他们的工作。 此外，由于自由职业者在平台上没有所有权，他们改变平台参数（费用、审核审核等）的能力是有限的，并且会产生不一致的激励。
Braintrust was founded in 2018 by two serial entrepreneurs and experienced investors in marketplace startups, Adam Jackson and Gabe Luna-Ostaseski, with the vision to crack the seemingly solidified inequity in the gig economy. Underpinned by smart contracts and token incentives, The Braintrust network removes the intermediaries from the hiring process and employs the BTRST token to offer a decentralized and transparent labor network built, governed, and owned by its users.
Braintrust 于 2018 年由两位连续创业者和市场初创公司经验丰富的投资者 Adam Jackson 和 Gabe Luna-Ostaseski 创立，其愿景是破解零工经济中看似固化的不平等。 在智能合约和代币激励的支持下，Braintrust 网络将中介从招聘过程中移除，并使用 BTRST 代币提供一个由用户构建、管理和拥有的去中心化和透明的劳动力网络。
Braintrust focuses on aligning incentives between freelancers and the Braintrust network to ensure that ownership of the platform is directly correlated to the individuals that create the most value. Financial instruments, communication, web platforms, and many other services are continuously getting rearchitected using decentralized protocols.
Braintrust 专注于调整自由职业者和 Braintrust 网络之间的激励措施，以确保平台的所有权与创造最大价值的个人直接相关。 金融工具、通信、网络平台和许多其他服务都在使用去中心化协议不断重新架构。
A Fairer Fee Structure
更公平的收费结构
The online workforce economy is ripe for disruption and thus there are various companies and projects competing for market share. Braintrust is a freelancer marketplace focused on servicing the knowledge-driven gig economy, making the industry-leading centralized Web 2.0 freelance platforms like Upwork, Fiverr, and Freelancer.com some of the existing competitors.
在线劳动力经济的颠覆时机已经成熟，因此有各种公司和项目在争夺市场份额。Braintrust 是一个自由职业者市场，专注于为知识驱动的零工经济提供服务，使 Upwork、Fiverr 和 Freelancer.com 等行业领先的集中式 Web 2.0 自由职业者平台成为一些现有竞争对手。
However, traditional freelance platforms like Upwork predominately specialize in low-cost, high-volume labor transactions. Initially, Braintrust targets connecting big companies with technical specialists. Therefore, the most direct competitors to Braintrust in this avenue are platforms like Toptal and Gigster, traditional staffing agencies, as well as Web 2.0 counterparts such as Recruiter.com, which all hold the same focus of connecting vetted knowledge workers with top-tier organizations.
然而，像 Upwork 这样的传统自由职业平台主要专注于低成本、大批量的劳动力交易。 最初，Braintrust 的目标是将大公司与技术专家联系起来。 因此，在这条道路上，Braintrust 最直接的竞争对手是 Toptal 和 Gigster 等平台、传统的人力资源代理机构以及 Recruiter.com 等 Web 2.0 同行，它们的重点都是将经过审查的知识工作者与顶级组织联系起来 .
Braintrust aims to continue growing by leveraging its incentive alignment structure and offering better pricing for clients seeking talent.
Braintrust 旨在通过利用其激励调整结构并为寻求人才的客户提供更优惠的价格来继续增长。
Commissions for matchmaking on freelance marketplace incumbents range between 20% and 40% of the total contract value where either the supply side (e.g., Upwork) or the demand side (e.g., Toptal) has to endure high fees. Braintrust significantly outcompetes these high-margin business models by enabling freelancers to retain 100% of their earnings while lowering the clients' costs by up to 90%.
自由职业者市场在职者的匹配佣金在总合同价值的 20% 到 40% 之间，其中供应方（例如 Upwork）或需求方（例如 Toptal）必须承受高额费用。 通过使自由职业者能够保留 100% 的收入，同时将客户的成本降低高达 90%，Braintrust 显着超越了这些高利润的商业模式。
Unlike the most popular Web 2.0 platforms, freelancers don't incur any commission fees when they find work on the Braintrust network and instead retain 100% of their freelance contracted income. In contrast, the Braintrust network passes the fees onto the clients and 10% of the total contract value is billed to the clients which helps maintain network sustainability. This model enables the value-drivers of the network to extract the financial benefits of their labor entirely, meanwhile reducing the capital required for hiring by allowing companies to access skilled labor on-demand with substantially lower fees.
与最流行的 Web 2.0 平台不同，自由职业者在 Braintrust 网络上找到工作时不会产生任何佣金，而是保留 100% 的自由职业者合同收入。 相比之下，Braintrust 网络将费用转嫁给客户，合同总价值的 10% 向客户收取费用，这有助于维持网络的可持续性。 这种模式使网络的价值驱动者能够完全提取其劳动力的经济利益，同时通过允许公司以低得多的费用按需获得熟练劳动力来减少招聘所需的资本。
Braintrust couples its financially aligned fee structure with a targeted liquidity strategy to foster a healthy and balanced labor market. Keeping their initial focus on high tech knowledge workers like developers, project managers, engineers, and designers, Braintrust aims to find liquidity on both demand (clients) and supply (talent) side of the market. By following a strategy like this, Braintrust doesn't need to use extra monetary incentives, which increases the capital efficiency of the network and prevents building a labor economy where one side's participation is incentivized at the expense of the other's undeclared exploitation.
Braintrust 将其财务上一致的费用结构与有针对性的流动性战略相结合，以促进健康和平衡的劳动力市场。Braintrust 最初专注于开发人员、项目经理、工程师和设计师等高科技知识工作者，旨在寻找市场需求（客户）和供应（人才）方面的流动性。 通过遵循这样的策略，Braintrust 不需要使用额外的货币激励措施，这提高了网络的资本效率，并防止建立一种劳动经济，其中一方的参与是以另一方未申报的剥削为代价来激励的。
To date, Braintrust model combined with its Web3 ethos has yielded positive results. In September 2019, the Braintrust network reached $1 million in gross service volume (GSV), only nine months after its stealth launch. Yet, the real acceleration started after the network’s public launch in June 2020. Total GSV quintupled in the ten months following the previous milestone of $1 million and reached $5 million GSV in April 2021 — which also quadrupled as of November 2021, and now sitting at $22 million GSV. To provide context, Filecoin (a web3 file storage protocol) has generated nearly $4 million in lifetime revenue.
迄今为止，Braintrust 模型与其 Web3 精神相结合，已经产生了积极的结果。2019 年 9 月，Braintrust 网络的总服务量 (GSV) 达到了 100 万美元，距离其隐身发布仅 9 个月。 然而，真正的加速始于 2020 年 6 月网络公开发布后。GSV 总额在前一个里程碑 100 万美元之后的十个月内翻了五倍，并在 2021 年 4 月达到了 500 万美元——截至 2021 年 11 月也翻了两番，现在处于 2200 万美元的 GSV。 为了提供背景信息，Filecoin（一种 web3 文件存储协议）已经产生了近 400 万美元的终生收入。
At the time of this writing, more than 34,000 freelancers have joined the Braintrust ecosystem, and more than 1,500 jobs have been created
on the platform by hundreds of reputable Fortune 1000 companies, including enterprises such as Twitter, Porsche, Goldman Sachs, and Nike.
在撰写本文时，已有 34,000 多名自由职业者加入了 Braintrust 生态系统，数百家著名的财富 1000 强公司在该平台上创造了 1,500 多个工作岗位，其中包括 Twitter、保时捷、高盛和耐克等企业。
该非营利网络得到了 Coinbase Ventures、Pantera Capital、Tiger Global Management 以及来自加密和传统风险投资行业的众多其他主要参与者的支持，投资额为 2350 万美元。
A Deep Dive to Braintrust Network
深入研究Braintrust网络
Braintrust abstracts the blockchain features from the user experience so that both users and companies don’t require advanced crypto knowledge to use the platform. Contrary to what we generally see with Web 3.0 protocols, the Braintrust website cannot be described as a mere interface. It is not like Uniswap where all operations are run on smart contracts and anybody can run an interface like uniswap.org to interact with the Uniswap protocol. The Braintrust platform is the primary and only hub for Braintrust, and everything related to the network, from job postings and referrals to staking and voting, is run through the Braintrust platform.Braintrust
从用户体验中抽象出区块链功能，因此用户和公司都不需要高级加密知识来使用该平台。 与我们通常看到的 Web 3.0 协议相反，Braintrust 网站不能仅仅被描述为一个界面。 它不像 Uniswap，所有操作都在智能合约上运行，任何人都可以运行像 uniswap.org 这样的界面来与 Uniswap 协议进行交互。Braintrust 平台是 Braintrust 的主要也是唯一的枢纽，与网络相关的一切，从职位发布和推荐到 staking 和投票，都通过 Braintrust 平台运行。
The Braintrust platform is comprised of three specific stakeholders:
Talents
Clients
Connectors
Braintrust 平台由三个特定的利益相关者组成：
1.人才
2.客户
3.连接器
Alongside the clients seeking vetted knowledge workers and the talents seeking career-advancing opportunities, the third agent acts as a liquidity provider for both the demand and the supply side of the equilibrium. These independent recruiters, called "connectors," play a key part in maintaining the network's dynamic flow as they invite new clients and knowledge workers to Braintrust and connect talents to specific jobs through referrals. For each paid invoice facilitated by their referral link, connectors are rewarded in BTRST tokens, which turns them into main actors in network performance and its ownership and governance.
除了寻求经过审查的知识工作者的客户和寻求职业发展机会的人才之外，第三个代理充当均衡的供需双方的流动性提供者。 这些被称为“连接器”的独立招聘人员在维持网络的动态流动方面发挥着关键作用，因为他们邀请新客户和知识工作者加入 Braintrust，并通过推荐将人才与特定工作联系起来。 对于通过推荐链接促成的每张付费发票，连接器都会获得 BTRST 代币的奖励，这将它们变成网络性能及其所有权和治理的主要参与者。
Supply Side: Job Application Process
供应方:工作申请流程
Even though the Braintrust user experience is similar to the job finding and matchmaking experience of Web 2.0 talent platforms, Braintrust differentiates its network by decentralizing key backend processes and empowering a permissionless community.
尽管 Braintrust 用户体验类似于 Web 2.0 人才平台的找工作和配对体验，但 Braintrust 通过分散关键后端流程和授权无许可社区使其网络与众不同。
首先，客户通过发布具有详细要求的一次性工作或正在进行的项目来启动流程。 职位发布同时显示在人才和连接者（招聘人员）的供稿中，人才可以在其中发现工作，或者连接者可以将工作推荐给他们个人网络中的候选人。 想应聘的人才需要经过社区主导的筛选流程，由合格的网络参与者进行评估以确定候选人是否适合该职位，只有成功通过的人才有资格竞标职位。
Then, Braintrust's matchmaking software connects the right candidate with the job based on numerous criteria (e.g., skills, experience, availability, and hourly rates). After the job is completed, talent is paid the contract value in fiat currency while an additional 10% is billed to the client. After the recently passed Braintrust governance proposal, Braintrust is to integrate a buyback mechanism through which the client fees will be used to purchase BTRST tokens and thus strengthen the treasury. Additionally, Braintrust enables both parties to build a reputation on the network by allowing them to rate each other, contributing to a transparent reputation showcasing.
然后，Braintrust 的匹配软件根据众多标准（例如，技能、经验、可用性和小时费率）将合适的候选人与工作联系起来。 工作完成后，人才以法定货币支付合同价值，同时向客户收取额外 10% 的费用。 在最近通过 Braintrust 治理提案后，Braintrust 将整合回购机制，通过该机制，客户费用将用于购买 BTRST 代币，从而加强国库。 此外，Braintrust 使双方能够通过相互评价在网络上建立声誉，从而有助于透明的声誉展示。
Currently, the job application process doesn’t utilize the BTRST token. This means neither the matching software nor the complete reputation showcasing is on-chain. Braintrust aims to make the code for the software open source in the future. Further, the Braintrust teams have discussed creating an open-source matchmaking protocol facilitating more teams to Braintrust’s software. Moving forward Braintrust also plans to implement a more robust on-chain reputation system by introducing additional features like bid staking for clients and talents. This feature will allow clients to attract more freelancers to their job posts by showing how committed they are and talents to stand out with their bids by putting more skin in the game. This type of staking will also improve on-chain reputation as the slashing mechanism implemented for delivery and hiring failures will involve a token transaction and enable failures to be showcased on-chain alongside the successful completions.
目前，工作申请流程不使用 BTRST 代币。 这意味着匹配的软件和完整的声誉展示都不在链上。Braintrust 的目标是在未来将软件的代码开源。 此外，Braintrust 团队还讨论了创建一个开源匹配协议，以促进更多团队使用 Braintrust 的软件。 展望未来，Braintrust 还计划通过引入额外的功能，例如为客户和人才提供竞标，来实施更强大的链上声誉系统。 此功能将允许客户通过在游戏中加入更多皮肤来展示他们的忠诚度和才华，从而吸引更多的自由职业者到他们的工作岗位。 这种类型的抵押也将提高链上的声誉，因为为交付和招聘失败实施的削减机制将涉及代币交易，并使失败与成功完成一起在链上展示。
Initializing a Flywheel
Jumpstarting a two-sided marketplace is challenging. Fortunately, token incentives can help the early (and difficult) process of building supply and demand. To date, Braintrust has been showing signs of continued network growth, which is reflected in its gross-service-value. According to Braintrust's weekly growth reports, the total number of talents and jobs posted on the platform has increased exponentially over the last year, and data from recent weeks indicates that these metrics are continuing to rise at an elevated rate.
飞轮初始化
快速启动一个双边市场具有挑战性。 幸运的是，代币激励可以帮助建立供需的早期（和困难）过程。 迄今为止，Braintrust 一直显示出网络持续增长的迹象，这反映在其总服务价值上。 根据 Braintrust 的每周增长报告，该平台上发布的人才和职位总数在过去一年中呈指数级增长，最近几周的数据表明，这些指标正在继续以较高的速度增长。
Braintrust's success can be attributed to both the financial and societal implications of its business model. Apart from being the more financially lucrative option compared to its competitors, Braintrust’s freelancer to company matching mechanism continues to remain effective. Braintrust’s freelancer matching algorithm holds a 80% match rate, connecting clients (companies) within four to seven freelancers within the first twenty-four hours. And according to the HBS case study by Christopher Stanton, Associate Professor at Harvard Business School, interviews with Braintrust clients showed that the network increased the ability of companies to find suitable freelancers. Along these lines, Braintrust not only truncated the arduous recruitment processes that normally take weeks to months into mere hours or days, but also helped companies reach more qualified employees with fewer resources.
Braintrust 的成功可归因于其商业模式的财务和社会影响。 与竞争对手相比，除了在财务上更有利可图之外，Braintrust 的自由职业者与公司匹配机制继续保持有效。Braintrust 的自由职业者匹配算法拥有 80% 的匹配率，在最初的 24 小时内连接四到七个自由职业者的客户（公司）。 根据哈佛商学院副教授克里斯托弗·斯坦顿 (Christopher Stanton) 的 HBS 案例研究，对 Braintrust 客户的采访表明，该网络提高了公司寻找合适自由职业者的能力。 按照这些思路，Braintrust 不仅将通常需要数周到数月的艰巨招聘流程缩短为数小时或数天，而且还帮助公司以更少的资源吸引到更多合格的员工。
A real-life example of how Braintrust achieves this efficient hiring process can be found in a particular case where Braintrust helped Nestle's American subsidiary Purina scale its IT team. Set out to provide direct-to-customer pet food services in Peru, Nestle Purina wanted to start running its operations as fast as possible and thus stay ahead of the competition. With the help of the Braintrust platform and talent specialists, the company was able to find a suiting match in the first forty-eight hours and build and onboard six members to its IT team in two weeks, which resulted in a hiring process that is substantially faster and thousands of dollars cheaper than in-house hiring methods.
在 Braintrust 帮助雀巢的美国子公司 Purina 扩展其 IT 团队的特定案例中，可以找到一个关于 Braintrust 如何实现这种高效招聘流程的真实例子。 为了在秘鲁提供直接面向客户的宠物食品服务，雀巢普瑞纳希望尽快开始运营，从而在竞争中保持领先地位。 在 Braintrust 平台和人才专家的帮助下，该公司能够在最初的 48 小时内找到合适的人选，并在两周内为其 IT 团队建立并招募了六名成员，这导致招聘流程大幅增加 比内部招聘方法更快且便宜数千美元。
BTRST Token
BTRST代币
The Braintrust token (BTRST) acts as the governance and reward mechanism of the Braintrust network.
Braintrust 代币 (BTRST) 作为 Braintrust 网络的治理和奖励机制。
Big Brain Governance
The Braintrust token forked Compound’s governance model, but modified the contract for specific use cases including on-chain and off-chain tools for proposal discussion and voting. BTRST owners use channels to elaborate on proposals and refer to the Braintrust platform to vote on on-chain parameters such as product roadmap, fees, reputation, and token treasury.
Big Brain治理
Braintrust 代币分叉了 Compound 的治理模型，但针对特定用例修改了合约，包括用于提案讨论和投票的链上和链下工具。BTRST 所有者通过渠道阐述提案，并参考 Braintrust 平台对产品路线图、费用、声誉和代币库等链上参数进行投票。
After off-chain voting passes through Snapshot, on-chain voting happens on the Voting Portal of the Braintrust platform.
链下投票通过Snapshot后，在Braintrust平台的Voting Portal上进行链上投票。
Dispute Resolution
Since payments aren't processed on the Ethereum blockchain, and Braintrust doesn't support any other external escrow services, a decentralized dispute solution mechanism becomes necessary for the network's financial sustainability, social stability, and for an accurate representation of client and talent reputation. While Braintrust’s dispute resolution process occurs off-chain, BTRST tokens are indirectly used in community-run dispute resolutions. The participants for the resolution jury either need to hold BTRST tokens to become jury members or get chosen by BTRST holders to become jury arbitrators.
争议解决
由于付款不在以太坊区块链上处理，并且 Braintrust 不支持任何其他外部托管服务，因此为了网络的财务可持续性、社会稳定性以及准确代表客户和人才声誉，需要一个分散的争议解决机制。 虽然 Braintrust 的争议解决过程发生在链外，但 BTRST 代币间接用于社区运营的争议解决。 决议陪审团的参与者要么需要持有 BTRST 代币成为陪审团成员，要么被 BTRST 持有者选为陪审团仲裁员。
Incentivizing a Talent Network
BTRST is also utilized as an incentive for key stakeholders functions in the network including delivering jobs, referring clients and talent, and performing other tangential activities like completing profiles and finishing educational courses on the Braintrust platform. However, as the contract payments for jobs are settled in fiat currencies, the BTRST token doesn't accrue any network fees, thus offers no cash flows like dividends or profit-sharing.
激励人才网络
BTRST 还被用作网络中关键利益相关者功能的激励，包括提供工作、推荐客户和人才，以及执行其他相关活动，如在 Braintrust 平台上完成个人资料和完成教育课程。 然而，由于工作合同付款以法定货币结算，BTRST 代币不产生任何网络费用，因此不提供股息或利润分享等现金流。
BTRST Tokenomics
The total supply of BTRST is capped at 250,000,000 tokens with the majority of the supply gradually distributed to network participants as incentives for contributors.
BTRST Tokenomics
BTRST 的总供应量上限为 250,000,000 个代币，其中大部分供应量逐渐分配给网络参与者，作为对贡献者的激励。
The tokens allocated to early contributors and investors are subject to various vesting schedules, releasing in parallel with the network's anticipated growth and strengthened community ownership. Early token purchasers and early contributors are subject to a 1 year cliff followed by 2 year and 4 year monthly release schedules respectively. Meanwhile, approximately 55% of the tokens that are allocated to community incentives were unlocked immediately after the network launch and will be distributed through reward programs to accelerate the network growth. Additionally, Braintrust reserved 5% of the total supply for a public sale conducted through Coinlist in order to broaden the token holder base.
分配给早期贡献者和投资者的代币受制于各种归属时间表，与网络的预期增长和增强的社区所有权同时发布。 早期代币购买者和早期贡献者分别受到 1 年悬崖和 2 年和 4 年月度发布时间表的影响。 同时，大约 55% 分配给社区激励的代币在网络启动后立即解锁，并将通过奖励计划分配以加速网络增长。 此外，Braintrust 为通过 Coinlist 进行的公开销售保留了总供应量的 5%，以扩大代币持有者基础。
Final Thoughts on The Future of Freelance
关于自由职业者未来的最终想法
Braintrust’s network scaling might determine the success or failure of the talent network. One thing that is different for projects like Braintrust compared to many other Web3 initiatives is the necessity for extra care in the project governance model. Although most DAOs suffer similar risks to a certain extent, a talent network mostly operates on the human layer where the code does not govern many vital activities.
Braintrust 的网络扩展可能决定人才网络的成败。 与许多其他 Web3 计划相比，Braintrust 等项目的不同之处在于，在项目治理模型中需要格外小心。 尽管大多数 DAO 都在一定程度上遭受了类似的风险，但人才网络主要在人的层面上运行，代码并不管理许多重要活动。
The last several decades have been an era of highly effective and fast occurring disruptions. Entrepreneurs created companies that enabled individuals to become freelancers (e.g. Fiverr) or monetize their idle resources (i.e. Airbnb, Uber, etc) which replaced existing incumbents like talent agencies, taxi companies, and hotel chains. The proliferation of Web3 into the labor market is the imminent continuation of this innovative tide. The companies like Uber contributed to the democratization of working by dethroning long-lasted kings, which legitimized their relatively higher profit extraction as networks still necessitated centralized controllers for functioning. Web3 networks like Braintrust continue to replace rent-seeking middlemen and further democratize the way individuals work by removing these wardens with immutable and user-owned networks.
过去几十年是一个高效且快速发生中断的时代。 企业家创建的公司使个人能够成为自由职业者（例如 Fiverr）或将他们的闲置资源（例如 Airbnb、Uber 等）货币化，这些公司取代了现有的人才机构、出租车公司和连锁酒店等现有企业。Web3 进入劳动力市场的扩散是这一创新浪潮的迫在眉睫的延续。 像优步这样的公司通过推翻长期存在的国王为工作的民主化做出了贡献，这使得他们相对较高的利润提取合法化，因为网络仍然需要集中的控制器来运行。 像 Braintrust 这样的 Web3 网络继续取代寻租中间人，并通过使用不可变和用户拥有的网络移除这些看守人，进一步使个人的工作方式民主化。