Regulator bans companies using weird names 新规禁止企业注册过长、怪异的名称
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People browse merchandise at a clothing store in Shangxiajiu Pedestrian Street in Guangzhou, Guangdong province.
Authorities in China have issued rules that prevent businesses from registering overly long or bizarre company names, online outlet Sixth Tone reported.
China's State Administration for Industry and Commerce stated in a list of 33 guidelines that the use of entire phrases or paragraphs as company names was no longer permissible, Sixth Tone said. The guidelines were implemented by regulators over the weekend, the website said.
Company names that will likely no longer make the cut under the rules include "There is a Group of Young People with Dreams, Who Believe They Can Make the Wonders of Life Under the Leadership of Uncle Niu Internet Technology Co. Ltd," a condom company which went viral on Chinese social media for its lengthy name, according to Sixth Tone.
Entrepreneurs in the country have in the past registered their companies under rather interesting names, such as "King of Nanning, Guangxi, and His Friends Trading Co. Ltd" and "Beijing Under My Wife's Thumb Technology Co. Ltd.," Sixth Tone said.
The rules also banned the registration of names that referenced terrorism and extremism, as well as those that attempted to mimic the names of already-registered businesses. Using the names of former leaders who had passed on, such as Mao Zedong, in company names was also not allowed as that could be misleading, the guidelines said.
Although banning Chinese corporations from choosing odd company names might appear benign, the move plays out against the backdrop of authorities tightening regulations across a broad range of areas.
新规禁止企业注册过长、怪异的名称
企业在取名的时候，往往会倾向运用简短、带有愿景的名称，但中国近年出现一些新兴企业喜欢使用怪异名字的风潮，让中国工商总局近日终于祭出全新规定，禁止当地企业用过长或奇怪的名称注册。
在这之前，中国企业使用怪异名称注册的情况并不少见，除了曾经流行过一段时间的“洪荒之力”、“蓝瘦香菇”被用来注册名称，也有像是“北京怕老婆科技”、“广西南宁国王和他的朋友们”等奇特的公司名称。
由于过去在申请上并没有字数限制，部分中国企业名称甚至有过于冗长的情况，其中一家公司甚至有长达 39 个字的全名：“宝鸡有一群怀揣着梦想的少年相信在牛大叔的带领下会创造生命的奇迹网络科技有限公司”。
或许是希望企业名称能更“正常化”，中国工商总局近日颁布了《企业名称禁限用规则》，第 33 条也特别针对过长或离奇的名称注册。该条例写着：企业名称应该由两个以上符合规范的汉字组成，不得使用语句、句群或段落做为公司名称。
除此之外，规范中也禁止企业注册涉及恐怖、极端主义的名称，也不可模仿已注册的企业名称或使用前任领导者的名字，以避免造成误导效果。