Awful! They pour large amounts of milk into sewers just for this

The production of hit Chinese variety show Youth With You Season 3 was suspended after the show, where trainees compete to become idols, was involved in a scandal of wasting large amounts of milk, amid the country's strengthened efforts in eradicating wasting food.

The scandal sparked heated criticism on social media, with many netizens calling for legal penalties for those who poured the milk into sewers, and the production team for designing this method even after China adopted the anti-food waste law on April 29. 

Youth with You 3

The suspension was announced by the Beijing Municipal Radio and Television Bureau on Tuesday. The notice did not specify reasons for the suspension, but it confirmed there were problems found after authorities investigated, based on public complaints, and it urged the production team to rectify the problems.

The production and broadcast platform of the show, iQIYI said Wednesday on Sina Weibo that it accepts all the criticism and will correct mistakes.

The show has been under criticism online before the suspension was announced. Many criticisms were targeted at the competition mechanism of the show, which encourages viewers to buy and consume bottled Mengniu brand milk as they need to scan the QR codes inside the caps of the bottles in order to vote for their favorite trainees.

Mengniu, a major dairy brand in China, is the biggest sponsor of the show. 

The mechanism led young fans to purchase large amounts of the milk they couldn't drink, so they just scanned the codes and poured the milk into sewers.

A video showing piles of bottled milk, possibly hundreds of boxes, being dumped directly into sewers went viral online in late April, which was widely criticized.

"They forgot how many children in rural areas cannot afford one bottle of milk and their well-off lives make them forget how precious food is … The production team and the milk company should all be punished under the new law," one netizen commented on Sina Weibo.

The new anti-food waste law stipulates that individuals and organizations that make and circulate programs that promote big eaters will face a fine of between 10,000 ($1,545) and 100,000 yuan. The program producer may be ordered to suspend its business and the people in charge will be held accountable. 

Click to review: China adopts law against food waste;these behaviors face fines

Source:globaltimes

Editor: Crystal H

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