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Chinese food brand Three Squirrels made an apology on Sunday after its posters were criticized for using a model with slanted eyes. The posters are being accused of "smearing the image of Chinese women".
The viral posters show a female model with slanted eyes holding products made from the company.
Many netizens said the posters were feeding into Western stereotypical images of Chinese people - slanted eyes - just like the recent controversial photos taken by the Chinese photographer Chen Man showing a model with single eyelids and dark skin for the fashion brand Dior exhibition.
Review: Dior facing a lingering controversy on China over a recent photo
The company denied the posters were deliberately smearing Asians. It claims the posters debuted in October, 2019. The model is a Chinese, and her controversial makeup style - slanted eyes - is based on her personal characteristics.
The brand also delivered an apology to netizens who feel "uncomfortable" with the model's makeup, and has removed related products. "We have arranged to check other product pages of the company to prevent similar situations," the company said.
Some netizens expressed their support to the brand by arguing that China has many ethnic groups with a diverse appearance, and Chinese should be more tolerant in accepting different types of faces.
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"Some reactions by Chinese netizens might be excessive. Their overreactions reflect that they were 'hurt deeply' by the previous controversial Dior photos taken by Chen Man," Wang Sixin, a media law professor at the Communication University of China told.
Wang said that some Western brands like Dior smear Asian images on purpose by posting ugly images of Asian faces, but Western models appearing in their promotions are usually very pretty and elegant. However, Three Squirrels is a Chinese brand, and is less likely to follow in the steps of those foreign brands.
"There is no need to be so sensitive," he said.
Source: globaltimes
Editor: Crystal H
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Chinese food brand Three Squirrels made an apology on Sunday after its posters were criticized for using a model with slanted eyes. The posters are being accused of "smearing the image of Chinese women".
The viral posters show a female model with slanted eyes holding products made from the company.
Many netizens said the posters were feeding into Western stereotypical images of Chinese people - slanted eyes - just like the recent controversial photos taken by the Chinese photographer Chen Man showing a model with single eyelids and dark skin for the fashion brand Dior exhibition.
Review: Dior facing a lingering controversy on China over a recent photo
The company denied the posters were deliberately smearing Asians. It claims the posters debuted in October, 2019. The model is a Chinese, and her controversial makeup style - slanted eyes - is based on her personal characteristics.
The brand also delivered an apology to netizens who feel "uncomfortable" with the model's makeup, and has removed related products. "We have arranged to check other product pages of the company to prevent similar situations," the company said.
Some netizens expressed their support to the brand by arguing that China has many ethnic groups with a diverse appearance, and Chinese should be more tolerant in accepting different types of faces.
-AD
"Some reactions by Chinese netizens might be excessive. Their overreactions reflect that they were 'hurt deeply' by the previous controversial Dior photos taken by Chen Man," Wang Sixin, a media law professor at the Communication University of China told.
Wang said that some Western brands like Dior smear Asian images on purpose by posting ugly images of Asian faces, but Western models appearing in their promotions are usually very pretty and elegant. However, Three Squirrels is a Chinese brand, and is less likely to follow in the steps of those foreign brands.
"There is no need to be so sensitive," he said.
Source: globaltimes
Editor: Crystal H
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Most Popular
Young couple died of accidental poisoning, leaving 8 children
Pity! He reunites with son abducted 14 years ago, but son say...