Check out CEIBS WeChat Strategy Workshop
-AD
How can WeChat’s ecosystem be harnessed to help create innovative new business models or connect with more customers? How is Strategy taught to young professionals pursuing a full-time MBA degree at China Europe International Business School (CEIBS) in Shanghai? Find out by joining CEIBS Assistant Professor of Strategy and Entrepreneurship Bai Guo online.
During this lecture, Prof. Bai will share her case study on WeChat’s strategy through this special livestream broadcast and Q&A. Learn how to better leverage the platform by first understanding the strategy behind China’s most powerful digital Swiss army knife – WeChat.
About the Professor
Prof. Bai earned her Ph.D. in Strategic Management from HEC Paris, M.A. in Management Science from ESCP Europe, and B.A. in Economics and English Language & Literature from Peking University. Her current research focuses primarily on the digital economy, technology and innovation management and technological ethics.
Who should attend?
Young professionals interested in pursuing an MBA.
Event details
Date & Time: Wednesday, January 12, 2022 at 19:00-20:00 (Beijing time)
Venue: WeChat (a group invite will be shared after registration)
Language: English
Contact: For more information, please contact Ms. Cindy Wu at wcindy@ceibs.edu or add CEIBS MBA Admissions on WeChat at CEIBSMBAAdmissions2.
Registration
Scan the QR code below or click ‘Read more’ to register.
About CEIBS MBA
Ranked #7 in the world by the Financial Times in 2021, CEIBS’ MBA programme offers a truly global perspective. Based in Shanghai – China’s biggest economic hub – our programme is designed to take you out of your comfort zone and straight into the new economy, allowing you to experience first-hand the world’s most dynamic city and its opportunities.
———— / advertisement / ————