推荐丨宝安创业路商务大道策划及城市设计国际咨询预公告

International Consultation for the Commercial Avenue Planning and Urban Design of Bao'an Chuangye Road 

Pre-announcement Released

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《宝安创业路商务大道策划及城市设计国际咨询》即将启动，现面向全球优秀设计机构开放预报名参赛意向登记，正式公告预计将于六月上旬发布。本次国际咨询旨在汇聚全球智慧与先进理念，征集兼具创意性、实施性与宝安特色的商务大道策划及城市设计方案。

International Consultation for the Commercial Avenue Planning and Urban Design of Bao'an Chuangye Road will be launched. Pre-registration is now open to outstanding design institutions all over the world. The official announcement will be released in early June. This consultation aims to collect intelligence and advanced concepts, and solicit proposals for Commercial Avenue planning and urban design that are creative, practical and with Bao'an characteristics.

01

项目背景

Background

深圳市第七届人大二次会议政府工作报告中指出：深圳需实施扩大内需战略，增强畅通国内国际双循环功能，加大高质量投资力度、打造国际消费中心城市、建设国际贸易中心城市；需深入实施文化强市战略，不断提升城市文化影响力，打造全国文明典范城市、区域文化中心城市，世界级旅游目的地城市；同时应壮大消费新业态、新模式，新引进设立知名品牌首店、旗舰店、新概念店，发展定制消费、时尚消费、体验消费。

The work report from Second Session of the Seventh National People's Congress of Shenzhen pointed out that Shenzhen needs to implement the strategy of expanding domestic demand, improve both domestic and international economic cycle, increase high quality investment, make Shenzhen an international center for commercial and business. Besides, it is necessary to strengthen the city by continuously improving the cultural influence, and build a city that is national civilized model, regional culture center, and international tourist attraction. At the same time, Shenzhen should explore new forms of consumption and new model including bringing more well-known brands and advanced concept stores, developing various consumption such as customized, fashion and experience.

宝安区第七次党代会明确了宝安未来五年以打造世界级先进制造业高地为总抓手，奋力建设中国特色社会主义先行示范区标杆城区，实现世界级先进制造城、国际化湾区滨海城、高品质民生幸福城的发展目标。未来五年宝安必将乘势而上、跨越发展，奠定身居湾区之心、挺立湾区之巅、引领湾区之先的坚实基础。

The 7th Congress of CPC of Bao'an clarified that in the next five years, Bao'an will focus on improving its manufacture industries and become the leading district with socialism with Chinese characteristics. The foundamental goal for Bao'an is to build an advanced coastal city with world-class manufacturing industries and high-qulaity living environment. We believe in the next five years, Bao'an will take advantage of the momentum and lead the development of the whole bay area with a steady foundation.

本次国际咨询基于创业路沿线及周边先进制造业与商业服务业的现实基础，多元的城市文化生活资源以及优越的区位条件，把握前海扩区、新安纳入深圳都市核心区的机遇，提出将创业路沿线地区建设成为集中展现宝安城市繁华与创新力量的商务大道；以创业路为轴，探索智能制造业和现代服务业在城市空间中的创新复合，打造生产、生活、生态高度融合的示范城区，成为国际一流、湾区标杆的新样本，并带动周边地区发展，构建连续的城市活力片区。

This consultation proposes to have the commercial avenue built along Chuangye Road considering the existing foundation advanced manufacturing and commercial service, diversified urban cultures and superior location of this area. Besides, as Xin'an Subdistrict has been included into the metropolis core area of Shenzhen with the expanding of Qianhai district, there will be more opportunities for the area along Chuangye Road. We propose to take Chuangye Road as the axis exploring the new way of combining intelligent manufacturing and modern service industries, building a leading urban spaces integrating producing, living and sustainability. This will make Bao’an district become a world-class coastal city, and then help develop the surrounding areas for a continuous urban vitality area.

02

项目区位

Location

新安街道位于宝安区南部，东临南山高新区，前海扩区后，新安成为宝安-前海共筑国家级战略主战场的首要抓手。创业路沿线片区是串联宝安中心区、尖岗山新兴产业聚集地的重要城市发展轴，地理位置优越，产业基础良好。沿线汇聚了壹方城、海雅缤纷城、中洲商业π mall等大型商业，紧邻宝安中心区、腾讯未来科技城、留仙洞总部基地等重大发展平台。交通体系内畅外达，107国道和宝安大道贯穿该片区，未来轨道交通将呈现网格化布局，随着深中通道、深珠通道、西丽枢纽、前海枢纽等陆续建成，也将极大加快该片区深度融入湾区发展格局，为宝安未来发展注入新的驱动力。

Xin'an Subdistrict is located in the south of Bao'an District, and is adjacent to Nanshan High-tech Zone in the east. After the expansion of Qianhai District, Xin'an has become an important area for Bao'an and Qianhai to build an national business. The area along Chuangye Road is an important urban development axis connecting the Bao'an Central District and the emerging industry area of Jiangangshan. It has an advantageous geographical location and a good industrial foundation. There are large businesses such as Uniwalk, HaiYa Mega Mall, and π mall nearby. Besides, this area is close to major development platforms such as Bao'an Central District, Tencent Future Technology City, and Liuxiandong Headquarters Base. The transportation system here is excellent: National Highway 107 and Bao'an Avenue run through the area. In the future, the rail transportation network and completion of Shenzhen-Zhongshan Corridor, Shenzhen-Zhuhai Corridor, Xili Hub, Qianhai Hub, etc will helps the integration of the area into the development pattern of the Bay Area, providing new driving forces into the future development of Bao'an.

△项目区位示意图  Project Location

△交通条件示意图 Transportation

△现状主要商业设施分布示意图 Large business distribution

扫描下方二维码，或访问链接，查看场地现状全景航拍：

Scan the QR code below, or visit the link to view the panoramic aerial photography of the current situation of the site:

https://720yun.com/t/5cvkbm7yprw

03

设计范围

Design Areas

本次国际咨询范围包含两个层面：统筹城市设计范围、核心城市设计范围。

统筹城市设计范围：面积约为13.4平方公里，西南起海秀路，东北至留仙三路，沿创业路两侧约1~1.5千米范围内的带状区域。

核心城市设计范围：面积约为5.3平方公里，西南起新湖路，东北至留仙三路，沿创业路两侧约500米范围的带状区域，包含灵芝公园、新安公园、新安广场和新圳河等重要的公共空间和尖岗山产业园片区，同时纳入了多处风貌亟需改善的老旧社区和厂房。

This international consultation includes two scopes: the overall urban design and core district urban design.

For overall urban design: The area is about 13.4 sqkm. It starts from Haixiu Road in the southwest and ends at Liuxian 3rd Road in the northeast. It is a strip area within a range of about 1 to 1.5 kilometers offset from both sides of Chuangye Road.

For core district urban design: The area is about 5.3 sqkm. It starts from Xinhu Road in the southwest and ends at Liuxian 3rd Road in the northeast. It is a strip area of about 500 meters offset from both sides of Chuangye Road, including some important public spaces such as Lingzhi Park, Xin'an Park, Xin'an Square, Xinzhen River and the Jiangangshan Industrial Park. This area also covers many old communities and factories that need to be renovated.

△设计范围 Design Areas

04

工作内容

Work Description

本次国际咨询将立足于“前海+宝安”区块联动、“旧城+新城”缝合共生、“智造+服务”创新复合、“商业+商务”多元共生的工作目标，将创业路沿线打造为“对话世界、国际一流、湾区标杆”的商务大道。本次国际咨询包括以下四方面重点工作：

商业产业策划：探索现代服务业与智能制造业的融合，研究片区商业产业发展定位及方向，对商业商务业态、模式、规模等进行分析，提出业态布局、空间模式、运营等方面的建议。

公共空间营造：统筹规划片区公共空间，优化商务大道两侧、新圳河、新安公园、灵芝公园、创业立交、广深高速沿线等公共空间要素，结合商业策划，建立高品质的公共空间环境。

新老城区融合：关注新老城区的历史、文化、居民及城市风貌，促进新老城区融合共生，提升城市形象。

交通组织优化：建立与总体定位与开发规模相匹配的综合交通体系，考虑107国道两侧的便捷联系，轨道站点周边的地上地下一体化开发、与商业业态的组合关系。

在充分考虑上述四方面内容后，提出具体的城市设计控制指引、存量空间再发展指引、规划实施策略和路径等具体的设计指引，指导后期建设。

This international consultation will work on building an international, world-class and benchmark district in the bay area along Chuangye Road. The work will be based on goals of linking Qianhai district and Bao'an district, stitching and symbiosis of old and new urban areas, innovation and compounding of intelligent manufacturing and services, and multi-dimensional symbiosis of business. Thus, this international consultation includes the following four key tasks:

Commerce and industry planning: Explore the integration of modern service industry and intelligent manufacturing industry, study the direction of the commerce and industry development in the area, analyze the commercial business format, model, scale, etc., and put forward suggestions on business layout, space mode, operation, etc.

Arranging public spaces: Overall planning of public spaces in the area, optimizing the existing public space elements such as both sides of the Commercial Avenue, Xinzhen River, Xin'an Park, Lingzhi Park, Chuangye Interchange, and areas along the Guangzhou-Shenzhen Expressway. The design for public spaces should combine with commercial planning to establish a high-quality environment.

Integration of old and new urban areas: Pay attention to the history, culture, residents and urban features of both old and new urban areas, promote the integration and coexistence of them to enhance the image of the city.

Optimization of transportation organization: Establish a comprehensive transportation system that matches the overall positioning and development scale, taking into account the convenient connections on both sides of National Highway 107. The areas closed to railway station should be developed as an integrated spaces both above and underground and combined with the commercial formats.

With above four aspects considered, applicants should put up specific design guidelines including guidelines for urban design, existing places redevelopment, planning implementation strategies.

05

报名要求

Registration Requirements

1.申请人须是国内外注册的独立法人或合伙制企业或其他组织，不接受个人或个人组合的报名。

2.本次国际咨询报名不设资质要求，鼓励任何熟悉中国国情、具有城市设计综合研究能力与实践经验且具有城市片区级商业策划经验的境内外机构或联合体报名参与。

3.设计团队成员须由城市规划与设计、商业策划、建筑及景观设计等多专业人员构成。

4.允许联合体报名参与，联合体成员数量不超过三家。联合体各成员不得再单独或以其他名义与其他参赛单位组成联合体参与报名，联合体各成员需签署具有法律效力的《联合体协议书》，并明确牵头单位、各方工作分工等。

1. Interested applicants must be independent legal entities or partnerships or other organizations. Individual or teams of individuals will not be accepted.

2. There are no requirements on qualification for registration. Any domestic and foreign institutions or consortium who are familiar with China's conditions, have comprehensive urban design research capabilities and practical experience, and have urban district-level business planning experience are encouraged to register.

3. The design team must be composed of professionals in urban planning and design, business planning, architecture and landscape design.

4. Registration by a consortium comprising no more than three members is allowed, provided that the leading party and the internal division of responsibilities are specified in a legally-binding consortium agreement. No member of a consortium is allowed to register twice either independently or by joining another consortium.

06

评审规则

Rules

本次国际咨询采用“公开征集”的方式，分为“资格预审阶段、方案设计及评审”两个阶段。

资格预审阶段：综合考虑公司资信、公司相关业绩（空间规划设计及商业策划方面）、团队实力及概念提案，由主办方依法组建资格预审委员会，评选出5家资格预审阶段入围单位（无排序），及2家备选单位（有排序）进入方案设计阶段。

方案设计及评审阶段：5家入围单位递交设计方案，由主办方依法组建方案评审委员会，进行方案评审及排名，对应机构将获得相应奖金。

The International Consultation is open for registration, and will include two stages: "pre-qualification" and "design & evaluation".

For Pre-qualification stage: The credit document, related experience (design and planning for urban spaces, and business planning), abilities of team and concept proposal will be reviewed by the Pre-qualification Review Jury. Five non-ranking teams and two ranked teams on wait-list will be selected for next stage.

For design & evaluation stage: The proposal submitted by final-listed five teams will be reviewed and ranked by the Scheme Review Jury. There will be corresponding rewards for the winning teams.

07

预报名登记

Pre-registration

本次国际咨询正式公告预计将于六月上旬发布，欢迎有意向的团队进行预报名登记。请扫描下方二维码或访问下方链接，填写预报名信息：

The official announcement of this international consultation will be released in early June. Interested teams are welcome to pre-register. Please scan the QR code below or visit the link below to fill in the pre-registration information.

 http://t1.ink/f/ker9yz

08

联系咨询

Contact

主办方：深圳市宝安区人民政府

承办方：深圳市规划和自然资源局宝安管理局

联系方式：叶工，([phone] / ([phone]

（北京时间周一至周五9:00-12:00，14:00-18:00）

Host: People's Government of Bao'an District, Shenzhen

Co-organizer: Bao'an Administration of Planning and Natural Resources Bureau of Shenzhen Municipality

Contact information: Mr. Ye, ([phone] / ([phone]

（Beijing time, Monday to Friday 9:00-12:00, 14:00-18:00）

09

特别提醒

Reminder

预报名表不作为正式报名提交资料，且不作为正式报名依据。本次国际咨询预公告所涉及的全部内容最终以正式公告为准。

The pre-registration form does not serve as a formal registration submission or a basis for formal registration. All the contents involved in the pre-announcement of the international consultation will be subject to the official announcement.

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