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VITURE宣布完成A轮超千万美金融资，由BAI资本领投，老股东真知资本继续加注。公司成立一年内，已快速获得三轮来自多家知名美元基金的投资。VITURE发布的第一代产品VITURE One是第一款为消费者提供一体机服务的AR眼镜类产品。公司结合技术创新为核心的产品力和时尚潮品驱动的品牌力，正在打造真正适用于大众消费级的下一代AR眼镜，致力于成为下一代内容入口终端产品的领军者。2022年，VITURE连续斩获IDEA设计奖项以及顶级科技媒体Fast Company评选的Innovation by Design大奖。
VITURE, the startup making a new era of immersive mobile extended reality (XR) possible, has raised a Series A funding round totaling over $10 million led by BAI Capital and Verity Ventures.This funding will help VITURE mass produce its VITURE One XR glasses and continue to develop its innovative portable entertainment technology.
This round comes during a successful first year for VITURE and its flagship XR glasses, which are set for full retail availability in early 2023. The wearable technology raised more than $3 million on Kickstarter, surpassing Oculus Rift to become one of the most highly funded XR products in crowdfunding history. In addition to the impressive crowdfunding campaign, VITURE has already closed 3 rounds of funding within 1 year after establishing, bringing the total venture capital raised to more than $15 million for the year. The company also won a Fast Company 2022 Innovation By Design Award for the VITURE One XR glasses.
The days of gamers wearing bulky VR headsets and bending over uncomfortably while playing handheld devices are gone. Weighing in at just 78g, VITURE One offers a portable cloud gaming experience with a supersized virtual screen. With remote play to stream Playstation, Steam and Xbox games from the cloud and the ability to connect to a Steam Deck or Nintendo Switch, players can enjoy their favorite games anywhere at any time. With the ability to connect to Apple TV and other streaming platforms, wearers can binge watch their favorite content too.
VITURE One XR glasses are also the first with tint-changing film and offer an impactful spatial-sound experience using HARMAN audio technology. Wearers can easily adjust the brightness and background settings with the touch of a button for the best picture quality, day and night.The XR glasses are available now for pre-order starting at $479.“At VITURE, we are passionate about pushing toward a truly mobile era of entertainment,” said David Jiang, co-founder and CEO of VITURE. “We appreciate our investors believing in the product and the team, this funding will help us set the standard for next-level digital entertainment for years to come.”“VITURE offers unparalleled visual and interactive experience to the gamers, enabled by virtual reality technology, and defines a new paradigm of interactive entertainment for the cloud computing era. ”says Annabelle Long, Founding and Managing Partner of BAI Capital.“We highly value VITURE team’s innovation capability and believe in the synergies with BAI’s Metaverse portfolio and Bertelsmann’s content business.”点击阅读原文，查看Forbes对VITURE的报道VITURE is a tech start-up with a unique vision of the future: to usher in a new era of the internet: XR (extended reality), and VITURE wants to help their users get there in style. Their first product, VITURE One, raised over $3 million in crowdfunding and allows players to stream videos and games from anywhere, providing an immersive, spatial-sound experience.
BAI资本自2008年成立以来，累计投资超200家互联网企业，实现17个IPO和40余家独角兽的成绩，投资领域涵盖零售、消费及服务，内容及媒介创新，产业科技及软件，前沿科技及底层技术等方面。BAI致力于寻找并持续支持早期到成长期的市场领先者、创新开创者和趋势引领者，将持续利用贝塔斯曼集团及其生态的庞大欧洲资源和全球网络，发挥团队在中国长期耕耘的优势，助力被投企业在中国及全球的发展。