北京CBD国际学院 | 网络新书沙龙：如何突破初创企业，创始人和投资者发展的瓶颈

为了更好地发挥北京CBD国际化资源优势，帮助CBD人才的自我提升，我们特开设了北京CBD国际学院栏目，整合CBD顶尖国际机构的讲座、课程等活动，包括经济社会前沿、高管能力培养、国际视野提升、文化艺术讲堂等众多领域，为CBD白领赋能加油。

【本期推荐】宾大沃顿中国中心新书沙龙——独角兽之影：如何突破初创企业，创始人和投资者发展的瓶颈。

宾大沃顿中国中心新书沙龙

PENN WHARTON CHINA CENTER 

BOOK TALK SERIES

携手 | IN COLLABORATION WITH 

沃顿电子出版社

WHARTON DIGITAL PRESS

6月

24

周三

19:00-21:00

The Unicorn’s Shadow

Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors

独角兽之影：

如何突破初创企业，创始人和投资者发展的瓶颈

Ethan Mollick著

语言：英文

网络直播

关于本书|ABOUT THE BOOK

当您想到一个成功的企业家时，谁会出现在你的脑海？Bill Gates？Mark Zuckerberg？又或是在社交网络中扮演Zuckerberg的Jesse Eisenberg？最成功的创始人看起来与Zuckerberg或Gates大不相同，这可能会让您感到惊讶。实际上，从Facebook到Google再到Uber，大多数初创公司的故事都与著名的“独角兽”截然不同，后者的估值已超过10亿美元。
沃顿商学院教授Ethan Mollick在《独角兽之影：如何突破初创企业，创始人和投资者发展的瓶颈》中，将我们带入了企业家精神实证革命的最前沿。新数据和更好的研究方法推翻了成功创始人的模样、成功的方式以及创业生态系统运作方式的传统观念。

他研究的问题主要包括：

• 哪些创始人最有可能成功？

• 最佳启动创意来自何处？

• 确保将公司提升到新水平所需的资金的最佳方法是什么？

• 您的推销真的应该超出好莱坞吗？

• 扩大和扩展公司并创造蓬勃发展的文化而不妨碍扩张的最佳方法是什么？

Mollick认为，对于社会和创办公司的个人而言，企业家精神太重要了，独角兽的影子使它黯然失色。他表示，我们可以使企业家精神民主化，但只能遵循循证方法，以消除围绕它的虚假叙述。

Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. 

When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous “unicorns” that have achieved valuations of over $1 billion, from Facebook to Google to Uber. 

In The Unicorn’s Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works.  

Among the issues he examines: 

•Which founders are most likely to succeed?

•Where do the best startup ideas come from?

•What’s the best way of securing the funding needed to take a company to the next level?

•Should your sales pitch really be something out of Hollywood?

•What’s the best way to grow and scale your company and create a thriving culture that won’t hinder expansion?

Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it. 

关于作者|ABOUT THE AUTHOR

Ethan Mollick

副教授

沃顿商学院，宾夕法尼亚大学

Ethan Mollick是宾夕法尼亚大学沃顿商学院的副教授，他在那里学习和教授创新与企业家精神。他还是《独角兽之影：如何突破初创企业，创始人和投资者发展的瓶颈》的作者。他的论文已在顶尖的管理期刊上发表，并获得了多个奖项。他关于众筹的文章在过去五年中被管理类出版物多次引用。
在学术界工作之前，Ethan共同创立了一家初创公司，目前他为许多初创企业和组织提供建议。作为沃顿互动的学术总监及联合创始人，他致力于通过游戏和模拟来转变创业教育。长期以来，他一直对使用游戏进行教学感兴趣，并合著了《视频游戏与商业之间的交集》一书，该书被评为美国图书馆协会年度十大商业书籍之一。他开发了许多教学游戏，全球有成千上万的学生使用。
Mollick拥有麻省理工学院斯隆管理学院的博士学位和MBA学位，并以优异的成绩获得了哈佛大学的学士学位。

Ethan Mollick is an associate professor at the Wharton School of the University of Pennsylvania, where he studies and teaches innovation and entrepreneurship. He is also author of The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors. His papers have been published in top management journals and have won multiple awards. His work on crowdfunding is the most cited article in management published in the last five years.

Prior to his time in academia, Ethan cofounded a startup company, and he currently advises a number of startups and organizations. As the academic director and cofounder of Wharton Interactive, he works to transform entrepreneurship education using games and simulations. He has long had interest in using games for teaching, and he coauthored a book on the intersection between video games and business that was named one of the American Library Association’s top 10 business books of the year. He has built numerous teaching games, which are used by tens of thousands of students around the world.

Mollick received his PhD and MBA from MIT’s Sloan School of Management and his bachelor’s degree from Harvard University, magna cum laude.

活动报名|REGISTRATION

请点击“阅读原文”获取注册链接，活动的会议ID将于6月24日下午4点以短信形式发送，请使用该号码参加会议。
如有疑问，请发邮件至[e-mail]或联络：010-8587 1740.
本次活动通过Zoom平台进行网络直播，您可以通过以下方式参与：方式一：使用电脑客户端加入会议1. 通过http://zoom.com.cn/download下载并安装Zoom客户端。2. 打开Zoom，出现下方界面后，点击“加入会议”。3. 看到下列界面后，输入会议发起者提供的“会议号”，以及您在会议中显示的名字，即可加入已经创建的会议（无需用户名和密码）。方式二：使用手机加入会议通过手机下载Zoom App，打开App并输入您收到的会议号码加入会议。

内容来源：宾大沃顿PWCC

声明：除原创内容及特别说明之外，推送稿件文字及图片均来自网络及各大主流媒体。版权归原作者所有，如认为内容侵权，请联系我们删除。

精征集：你有北京CBD公共艺术作品吗？入册，展示！彩推荐联盟动态 | 深圳特区40年，以创新引领全方位全过程先行示范

▼点击“阅读原文”，进行线上报名