Why Prices for this in CN Increased Over Threefold in 5 Years?

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Controversy Surrounding Shared Power Banks: Rising Prices and Slow Charging Speeds.

In recent months, shared power banks have faced widespread controversy due to concerns over their high prices and slow charging speeds. Discussions on social media platforms such as Weibo have repeatedly raised questions about the cost-effectiveness and performance of these devices, putting the issue in the spotlight once again.

Shared power banks emerged as a sub-industry within the sharing economy trend. In 2017, with the concept of sharing economy gaining popularity, shared power banks received significant investment and quickly expanded across various cities. Initially, users were offered free usage for the first 30 minutes or even one hour, with a subsequent charge of 1 yuan per hour after the designated time. The daily maximum price was set at 10 yuan.

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According to a research, shared power banks are most commonly used in dining establishments, bars, dessert shops, and other food and beverage settings, with over 50% consumer adoption rate. They are also popular in indoor entertainment venues like KTVs, cinemas, and supermarkets. Additionally, they serve as a vital resource in transportation hubs such as airports and train stations, as well as outdoor attractions and amusement parks where people spend extended periods of time.

However, despite their widespread usage, shared power banks are not considered affordable. In Shanghai, the average price ranges from 3 to 5 yuan per hour, with prices reaching up to 7 yuan per hour in popular tourist areas and commercial districts. In bars, the price can go as high as 8 yuan per hour.

Even at the lowest price point of 3 yuan per hour, shared power banks have seen a threefold increase in price over the past five years.

According to an anonymous industry insider, the shared power bank industry has faced challenges related to channel constraints, excessive marketization, and intense competition. As a result, some companies have resorted to recruiting agents and selling devices, which provides stability for their brand but also leads to pricing issues. For example, companies like "energy monster" operate through direct agency cooperation, while "Sou Dian" and "Xiao Dian" follow a pure agency model.

Editor: CH

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