Bazaar to display cultural and technological innovation
A bazaar that showcases animated intellectual property, cutting-edge technologies, fashion, food and interactive art installations will open on Thursday as an important program of the first Shanghai Internet Audio and Video Content Creators Conference.
The Internet Audio and Video IP Bazaar, set along Beisuzhou Road and Wusong Road to Sichuan Road N., will exhibit the city's vibrant youth culture and major achievements in cultural and technological innovation.
Streaming platforms including Bilibili, BesTV, Tencent Video, Douyin and lifestyle app Xiaohongshu will take part in the bazaar and display their well-received cultural IP content.
Columnist and video producer Andy Boreham from Shanghai Daily has also been invited to participate in the bazaar. Boreham quickly responds to current events and produces the popular video series "Reports on China." He has nearly 2 million followers both domestically and internationally.
Boreham will bring free gifts of multiple peripheral designs he has made himself to the bazaar. He will also appear at the bazaar on Friday afternoon, May 12, to interact with fans.
At the bazaar, excerpts and cultural products from popular animated series such as "Scissor Seven," "Perfect World" and "Magic Matin" will be displayed.
It will also feature theater brand SMG Live, music bar Ark Live House, and food brands from across the world to offer visitors relaxation, cuisine and fun.
With a variety of activities and commodities, the bazaar is expected to encourage personalized and diversified digital consumption, and further promote the deep integration of online and offline consumption.
An official from the Shanghai Administration of Radio and Television said that the influence of the bazaar would help the local industry to develop more popular homegrown cultural IP content and franchises.
Event info:
Date: May 11-13, 1-8:30pm
Venue: Along Beisuzhou Rd and Wusong Rd to Sichuan Rd N., Hongkou District (the entrance is on Beisuzhou Rd near Zhapu Rd)
集市沿北苏州路,东起吴淞路,西至四川北路;入口在北苏州路,靠近乍浦路
How to get there: Take Metro Line 10 or 12 to Tiantong Road Station (天潼路站) and walk about 10 minutes from Exit 3.
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Editor: Fu Rong
Designer: Shi JingyunWriter: Xu WeiPhoto: Ti Gong
Source: Shine