【双语】广交会上大放异彩！“中山智造”赢得全球客商心

4月17日，第133届广交会进入第三天。中山企业纷纷亮科技、炫智能，在展位打造和展出产品方面精心设计和准备。

▲广交会现场人流如织。 中山日报记者 文波 摄

本届广交会期间，中山共有230家企业参展，其中线下参展企业达200家。参展产品涵盖了家用电器、照明、五金、新能源及智能网联汽车等多个展区。

“这款冰箱有大的果盒箱，有大的冷藏空间，特别适合欧洲、美国及中东、东南亚市场，尤其是中东市场。”广东奥马冰箱有限公司中东非事业部营销总监黄胜武介绍，该款冰箱的研发、设计均在意大利米兰完成，聘请了当地著名设计师参与其中，是一款科技含量高的畅销产品。

▲采购商在奥马电器展区洽谈业务。 中山日报记者 文波 摄

一走进以厨电产品为主的展区A5.2，属于华帝股份有限公司的展位便映入眼帘。“我们一共拿到了12个标准展位，是厨电产品展区内最大的企业展区之一。”华帝股份海外事业部总经理陈绍祥介绍。

公司主打烟机、灶具、烤箱以及燃气热水器等产品，目前出口比例约为15%，主要出口北美、南美、澳洲等国家和地区。这次展会中，华帝带来了许多烟机新品，针对不同国家的使用习惯，产品被赋予了个性化的设计，也搭配了不同的使用功能。

▲采购商在华帝展区洽谈业务。 中山日报记者 文波 摄

东菱威力2000万元订单，将冲击5000万元甚至更高的成交目标；华艺工程3000万元订单；奥马冰箱预估订单5000万元以上……数据表明，中山展团收获的是看得见的人气、可量化的订单和未来可期的市场。

在华艺灯饰照明股份有限公司的展位上，一盏硕大的花灯十分引人注目，许多采购商经过都忍不住拿出手机拍照。为了迎接这次的盛会，华艺派出了国际出口部的最强团队，共70多人，每天都有20多人轮流上阵，现场还有产品经理、工程师、业务经理、高管等坐镇，为客商提供最好的咨询服务。

▲华艺照明展区。中山日报记者 文波 摄

“和长友集团的交流非常融洽，有望进一步拓展印尼市场，他们将择期到我们厂家实地考察。”在广交会期间，中山与印尼第一大零售商在广州琶洲国际会展中心（广交会展馆）签订战略合作框架协议，中山市百利威灯饰有限公司业务经理麦秋莹作为19家企业代表之一，在签约现场与长友集团采购负责人洽谈。“有政府牵头，企业信心更足。”麦秋莹说。

The 133rd Canton Fair entered the third day on April 17. Enterprises from Zhongshan showed their technologies and smart products through their well-designed exhibition zones.
A total of 230 enterprises from Zhongshan took part in this Canton Fair, including 200 participating in the offline exhibition. Products displayed covered household appliance, lighting fixture, hardware, new energy, intelligent connected vehicle and other areas.
“This refrigerator has large fruit boxes and cold storage space, and it is perfect for customers in Europe, the US, the Middle East and Southeast Asia,” said Huang Shengwu, marketing director of Central and East Africa of Homa, adding that the model was completely developed and designed in Milan, Italy with participation of local renowned designers, and was a best-selling product with high technological content.
Vatti’s exhibition zone just leaped to the eyes once you entered the exhibition area for kitchen appliances. “We have 12 standard exhibition booths this time, the most within the the exhibition area for kitchen appliances.” Said Chen Shaoxiang, general manager of overseas business of Vatti.
Vatti is specialized in kitchen hoods, stoves, ovens and gas water heaters, with 15% of its products mainly exported to North America, South America, Australia and other countries and regions. For this Canton Fair, Vatti brought along with many new kitchen hood models, which were of personalized designs and functions aming at using habits of people from different countries.
Weili had obtained 20 million yuan worth orders and was in the hunt for a total transaction of 50 million yuan or more, Huayi had reached 30 million yuan worth orders and Homa 50 million yuan... Statistics showed that Zhongshan enterprises reaped not only popularity and orders but also promising markets in the future at this Canton Fair.
In Huayi exhibition zone, a huge decorative light was eye-catching and many visitors even couldn't help taking photos. For this Canton Fair, Huayi had sent out its strongest export business team, including product managers, engineers, business mangers and senior executives, to provide merchants with best consultation service.
“After smooth communication with Kawan Lama Group, we expect to further expand the Indonesian market. They will inspect out factories some days later,” said Mai Qiuying, a business manager with Bailiwei, a lighting company in Zhongshan. During the Canton Fair, Zhongshan signed a strategic cooperation framework agreement with Kawan Lama Group, and Bailiwei was one of the 19 enterprises that negotiated business with the largest retailer in Indonesia. “Backed by the government, we have more confidence to expand business in the future.” Mai added. 

来源：中山日报、HiZhongshan

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