7-ELEVEn”的“n”为什么小写？

You probably only think about 7-ELEVEn if you're in the mood for some late-night munchies or a Slurpee. You definitely don't contemplate the details of its fluorescent sign.

你可能只有在深夜想吃零食或者是想喝思乐冰的时候才会想到7-ELEVEn。你肯定没有想过它闪闪发光的标志背后的细节。

The company's legal name is 7-ELEVEn. Why not 7-11 or even Seven-Eleven? Or why not be named after 7-ELEVEn's hours? And why is the N in Eleven not capitalized?

该公司的法定名称是7-ELEVEn。为什么不是7-11，甚至是Seven-Eleven？或者为什么不以711之后的时间命名（比如811、911）？还有，为什么ElEVEn中的N没有被大写？

In 1937, Southland Ice Company started selling grocery staples and beer out of its icehouses. The business grew so dramatically that the company turned these icehouses into “convenience stops” called Tote'm stores, named as such to invite customers to “tote” away their spoils. The stores' logo used a large totem pole as the T.

1937年，美国达拉斯南方公司开始在其冰室中销售杂货主食和啤酒。业务增长如此之快，让该公司将这些冰室变成了 "便利站"，称为Tote'm商店，这样命名是为了邀请顾客将他们的战利品 "装 "走。商店的标志使用一个大图腾柱作为T。

By 1946, Southland had several shops under the names Tote’m and City Ice and wanted to give all of its stores a common name. 

到1946年，南方公司有几家以Tote'm和City Ice命名的商店，但是公司希望给其所有的商店起一个共同的名字。

It was Tracy-Locke Advertising that chose the famed “7-11” to reflect the store’s new extended hours: 7 a.m. to 11 p.m.

德克萨斯欧文广告公司选择了著名的 "7-11"，以反映该店新的延长营业时间，即早上7点到晚上11点。

Confused? It wasn't until 1963 that stores adopted the hours we know today. A location near the University of Texas decided to stay open past 11 to accommodate students shopping after a late football game. 

感到很困惑吗？事实上，商店直到1963年才采用了我们现在所知的营业时间。得克萨斯州附近的一家店决定将营业时间延长至晚上11点之后，以满足学生在晚间足球比赛后的购物需求。

Sales boomed, and the store decided to stay open 24 hours a day, seven days a week. The rest of the company followed suit.

得益于此，商店销量大增，于是商店决定每周七天24小时营业。公司的其他商店也纷纷效仿。

With this new name came a new logo: a large red “7” with “Eleven” spelled out and running through the numeral (visually similar to Tote’m’s totem pole T, but 7-ELEVEn, Inc. doesn't know if this connection was intentional).

随着新名字的出现，新的标志也出现了：一个大大的红色“7”加上Eleven的拼写，并且单词贯穿在数字中（视觉上有点儿像上文提到的图腾T，但是7-ELEVEn公司也不知道这一联系是不是有意而为之）。

All placed over a green four-leaf clover to symbolize good luck and good fortune. And for the record, “Eleven” had all capital letters.

所有的部分放在一个绿色的四叶草上，代表着好运。为了好记录，Eleven全部大写。

So why was 7 a numeral and 11 wasn't?

那为什么7是数字而11就不是呢？

However, we do have some clarity about the other notable details in the 7-ELEVEn logo. Southland president Joe C. “Jodie” Thompson requested a new design that would stand on outdoor signs, which is why you don't associate four-leaf clovers with Slurpees.

然而，我们确实对7-ELEVEn标志中其他值得注意的细节有了一些明确的认识。南方公司总裁朱迪·汤普森要求采用一种能在户外标志上立着的新设计，这就是为什么你不会把四叶草与思乐冰联系起来。

Then, of course, there's the mildly infuriating lowercase N in the otherwise capitalized Eleven. One theory is that Thompson's wife thought the logo seemed a little harsh with all capital letters and suggested that the capital“N”be changed to lowercase so the logo would look more graceful.

当然，在原本全部大写的“Eleven”中，还有一个“有些小情绪”的小写字母“n”。有一种说法是，汤普森的妻子认为所有字母大写的标志似乎有点刺眼，因此建议将大写“N”改为小写，这样标志看起来会更优雅。

Key points：

1、荧光的：fluorescent

这是一件色彩艳丽的T恤。‍‍‍

It is a fluorescent shirt.

2、主食：staple

鱼是许多非洲人的主食。

Fish is a staple in the diet of many Africans.

3、著名的：famed

他因奇怪的行为而出名。

He is famed for his weird behavior.

4、故意的：intentional

我不是故意为之的。

I am not intentional to do that.

6、令人发怒的：infuriating

他是个惹人生气的孩子。

He is an infuriating child .

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