招聘｜英国驻上海总领事馆招聘数字媒体官员

SH - Digital Communications Officer (East China), A2 (L)

Job Category: Communications, Press and Media, Foreign, Commonwealth and Development Office

Location：Shanghai

Application Deadline： Mar 8, 2022

（图片来源：英国外交部招聘网站截图）

Main Purpose of the job

The Digital Communications Officer will have an exciting role in promoting the UK’s messages to audiences across East China across a range of sectors.  The jobholder will be tasked with integrated and impact-driven digital strategy and planning, content production and managing the Consulate’s day-to-day digital and social media presence. They will focus on broadening and deepening engagement with audiences, often developing media and KOL partnerships to do so. The post holder will also be responsible for overseeing branding.

The successful applicant will be given a high level of exposure to senior visitors from the UK. In the past, visitors have included the Prime Minister, Foreign Secretary and Chancellor of the Exchequer, as well as senior UK business leaders.

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Roles and responsibilities

Integrated digital strategy and planning

Increase awareness of and engagement with the UK’s strengths through digital activity. Lead on designing, developing and implementing impact-driven, innovative communications/marketing strategies and integrated cross-channel plans in the region. This includes across visits, campaigns and managing events. 

Digital Content Production and channel management

Produce content for and manage Consulate digital channels including FCDO East China social media channels, network websites, intranet, and apps. Plan and produce clear content schedules and forward-look calendars. Provide clear and consistent reporting on performance, and optimise accordingly. Reviewing new technologies and exploring new developments in the digital landscape to ensure Consulate communications exploit emerging trends and remain relevant to their audience.

Digital partnership development

Brand Management

Support the wider Communications team to meet Consulate objectives

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来源：英国外交部招聘网站（FCO Country Based Staff Vacancies）

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