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2021德国iF设计大奖结果公布!今年的包装设计获奖作品水平如何?

包兄 包装范 2023-01-08

顶尖包装编辑 id:djbz100  

图片来源:网络、古田路


2021年4月14日,被誉为设计界“奥斯卡”的德国iF设计奖,公布了2021年度包装设计获奖名单!iF奖涉及许多奖项和类别,据官方介绍,今年共收到9个学科、来自44个国家、将近10000个作品参与评选。


其中食品饮料包装获奖作品共计205件,获奖的中国作品中包括许多为我们熟知的品牌,比如伊利、认养一头牛、元气森林等;



今天包兄就来分享可持续、传统、

可定制和优质的部分包装设计获奖作品~

话不多说,一起来看下吧!

↓↓↓


Dongfang shan Camellia Oil

via:Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Design Co., Ltd.
Shenzhen, China


Eilles Tea: updating true tea tradition

via:Peter Schmidt Group

Hamburg, Germany


MMINNI 

via:SHENZHEN ORACLE CREATIVE DESIGN CO.

Co., Ltd.
Shenzhen, China


Bubble Tree Refillable Bubble System

via:Trivium Packaging USA

Youngstown, United States


Dragon Rouge Coca-Cola 

Signature Mixers Creation

via:Dragon Rouge

London, United Kingdom

Pepsi x China's People's Daily New Media (GCR)

via:PepsiCo

PepsiCo Design & Innovation
New York, NY, United States


ADOPT A COW A2 纯牛奶

via:Changsha University of Science & Technology
Changsha, China


Milk Packaging Design with the Mang-Dragon

via:Nanjing Weigang Dairy Co., Ltd.

Nanjing, China
Yuhan Zhang


Rainforest Artesian Water

via:Trivium Packaging USA
Youngstown, United States


Pearl red liquor

via:Shenzhen Baixinglong Creative

Packaging Co., Ltd.
Shenzhen, China

大匠白酒包装设计

via:Togrow Design

Sichuan, China

Jupiter creative team

via:Shenzhen Baixinglong Creative Packaging Co., Ltd.

Shenzhen, China



习酒

via:Shenzhen BXL Creative PKG Co., Ltd.

Shenzhen, China


Design Saturn Team

via:Shenzhen BXL Creative PKG Co. Ltd.
Shenzhen, China


Design Uranus team

via:Shenzhen BXL Creative PKG Co., Ltd.
Shenzhen, China


茅台醇酒 

via:Guangzhou Wendao Advertising Co., Ltd.
Guangzhou, China


初心酒

via:Guangzhou Wendao Advertising Co., Ltd.
Guangzhou, China


Luzhou Laojiao 1915 

via:Shenzhen Tigerpan Packaging Design
Co., Ltd.
Shenzhen, China


Niulanshan Limited Edition of Zodiac Ox

via:Shenzhen Tigerpan Packaging Design
Co., Ltd.
Shenzhen, China


 Hito to Ki to Hitotoki

via:BULLET Inc.

Tokyo, Japan


Music wINNOry [Winery]

via:INNOCEAN Worldwide

Seoul, South Korea


Primera Mindful Clean Beauty New BI

via:Amorepacific
Seoul, South Korea


Petal Foaming Hand Soap Bottle

via:Trivium Packaging USA

Youngstown, United States

Dove | Refillable deodorant

via:VanBerlo Agency

Eindhoven, Netherlands


HERA Age Away Collagenic 

via:Amorepacific

Seoul, South Korea


BAUM

via:SHISEIDO Co., Ltd.
Tokyo, Japan


Soft tip eye cream tube

via:Kolmar Korea Co., Ltd.

Seoul, South Korea


Cosmetics gift set

via:SZ Baixinglong Creative PKG Co. Ltd.
Shenzhen, China


Triptych of Lune Avocado Hair Care Box

via:Polyvoly Technology (Wuhan) Co.,Ltd

Wuhan, China
Wang Yuchen, Chen Yue, Ye Peng


Mid-Autumn Moon Longing Gift

via:Hangzhou Netease Yanxuan Trading

Co., Ltd.
Hangzhou, China


BIZEUN PURE GIFT SET

via:SPC Group,SPC SAMLIP

Seoul, South Korea
Seo Yoon Yang (Art Direction)、

Yu Jeong Kim (Graphic Design) 、Su Hee Lim (Graphic Design)


Eilles Coffee No 1873 |

Taste for a New Generation

via:Philipp und Keuntje GmbH

Hamburg, Germany


HANYUL Sustainable Campaign

via:Amorepacific

Seoul, South Korea


Fan Wu

via:SHENZHEN ORACLE CREATIVE DESIGN CO.

Co., Ltd.
Shenzhen, China


Beauty of Tea

via:Jing Yang/Wei Di/Zongwen Yuan

Beijing, China

Song Huang Tea 

via:Shenzhen Baixinglong Creative
Packaging Co. Ltd.
Shenzhen, China


"Tea House" tea packaging

via:ZRP Printing Group Co., Ltd.
Zhongshan City, China
Fuyin Li, Pengli Li, Xiaoqin Li


Huaxiang Manor Tea

via:Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Design Co., Ltd.
Shenzhen, China


Lifease Light Health Care Series Packaging Design

via:Hangzhou Netease Yanxuan Trading

Co., Ltd.

Hangzhou, China


Nutine

via:Kolmar Korea Co., Ltd.

Seoul, South Korea


Solar Media

via:Shenzhen Tigerpan Packaging Design
Co., Ltd.
Shenzhen, China


Starlab Lab Products

via:Melting Experience GmbH

Hamburg, Germany


Simon Packaging 

via:Simon Design Team
Barcelona, Spain


Sonos Arc Packaging

via:Sonos Inc.

Santa Barbara, United States


AROMA PLAYER packaging 

via:shenzhen neewer technology Co. Ltd.
Shenzhen, China


Paper tube

via:Kolmar Korea Co., Ltd.

Seoul, South Korea


Ecover Laundry  

via:People Against Dirty Richmond, United Kingdom
Ryan McSorely, Jesse Horne


Deardot Yuja Cleansing Seal 

via:Woorikidsplus Inc.

Incheon, South Korea


从这些获奖作品可以知道

看似简单的产品包装

其实充分考虑了回收材料

以及可持续的包装设计和运输方法

最终的成品不再只是颜值上取胜

更多的是传达了环保的意义


当然我们在欣赏这些获奖作品时

不能一概而论

对每款作品都有自己的见解或者深层的思考

客观去看待作品的优势与不足

也是设计大奖举办的意义~


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