特别报道 | 对于当下和未来，国内外供应商都有哪些研判和思考？
回望2020年，我们百感交集，感慨万千。
突如其来的疫情打乱了文旅行业固有的节奏，给行业带来前所未有的困境。
上一个生机盎然的新春，文旅行业负重前行，在无比艰难的时局下谋求破局。
上一个万物生长的盛夏，文旅行业初现曙光，无数报复性消费引领行业复苏。
上一个收获果实的秋日，文旅行业彻底反弹，增量由负转正让我们看到希望。
又一个冬去春来，我们告别2020，迎来2021。
新的一年，
中国乐园对当下和未来有哪些期望？
行业商企都将落地哪些规划和项目？
精英人士对时局有哪些研判和思考？
上个星期，游乐界推出了《展望2021之乐园篇》，今天，将继续推出《展望2021之供应商篇》，看看国内外供应商对当下和未来都有哪些研判和思考？
*按企业首字母排序
成都泰隆游乐实业集团
裴力，成都泰隆游乐实业集团总经理
2020 年的新冠疫情让很多同业者感叹但并非悲观， 国家实施了一系列文旅产业发展利好政策，泰隆乘政策风口携科技创新成果逆势增长，承担了华侨城永州项目、黄石项目、锦绣天府项目、武汉青少年宫、满福坝项目等五个大型水公园项目建设，达到产能高峰。集团旗下的泸州欢乐派海滩公园也在首个疫后经营季创下比上年增长 21% 的佳绩。
2021 年泰隆将延续多年行业龙头品牌价值责任，继续全方位创新发展，以过硬产品和完善服务回馈客户，维护“只有客户成功我们才会成功” 的企业宗旨价值。
新的一年疫情仍在，游乐行业的同行要十分关注满足生产的效率和创新这两个发展要素。效率保证你有机会获得发包方的订单，创新保证你 不至于因为发包方产品创意的迅速转型而被甩下。
凡是过往皆为序章，所有将来皆为可盼。
夏天不可逆转，市场永远需要我们。
泰隆愿与各位同行携手同行，共同努力克服困难再接再厉！
大浪集团
姚顺喜，大浪集团董事、常务副总经理
今年是大浪集团成立的第22个年头，虽然有新冠疫情和市场大环境的不利影响，但我们大浪人对全球水上游乐行业的未来是充满信心的——南北纬 30°空间的市场很广阔，大浪集团的产品和服务至今为止已经出口全球80多个国家 和地区，我们有信心、也有底气应对严峻市场环境的挑战 !
大浪将一如既往坚持“感恩、诚信、创新、慈善” 的大浪文化，始终坚信“机会是留给有准备的人”， 继续加大新产品的研发力度，练好内功，把好质量关，为后面全球水上游乐市场的复苏做最好的准备！
上海恒润数字科技集团股份有限公司
刘平，上海恒润数字科技集团股份有限公司董事长
2020，极不平凡的一年。
突如其来的疫情，让文旅整体市场格局发生很大变化。 在此背景下，最考验的是企业的应对能力、差异化定位以及服务质量。如何以更快的迭代来拥抱变化、组织自我革新，在新的一年拥抱市场，打开成长的空间。
文化 + 科技的融合将继续加强科技创新成果在产业领域的应用。将最新的科技产品应用于产业领域，促进行业的创新发展。科技创新带来深层次的创新，给产业竞争格局带来重大变革的同时，也深刻地影响着社会文化形态的各个方 面，进而带来文化的新变革，提升人民的生活品质，并深刻影响着社会的发展 及其传播应用，只有社会文化价值的提升，科技才能获得发展的土壤和应用的 空间。我们将通过文化+科技双轮驱动，进一步拓宽产业的发展思路。借助于 先进科技的技术，推出更具竞争力的文旅产品，更好地表达文化和 IP，让其更具娱乐性，更具体验感，更能迎合市场需求的文旅产品，为文旅产业导入新的发展动力。
2021，疫情的反复，行业将继续在巨大挑战中继续砥砺前行，我们也做好了准备，用心守护，积极作为，拥抱这个不断变化的时代。
不忘初心，守正出新，必有春暖花开时！期待尽快穿越疫情的阴霾，文旅行业迎来美好的春天！
浙江南方文旅科技股份有限公司
浙江南方文旅科技股份有限公司一直以技术领先、质量上乘、产品可靠、服务周到而跻身于国内文旅装备制造业龙头企业。我们今年的一项重要工作是积极准备上市，以此提升公司，再上一个台阶，向企业正规化、规模化、标准化和现代化迈进，进一步提高国际竞争力和实现全面替代进口。
在这个发展中，离不开各级政府的指导和支持；而我们首先要做的就是企业内部的改革。扬弃阻碍发展的旧思维、老框架，让企业结构更简单、管理更合理、运作更高效；以达到：企业人性化、执行规范化、运作自动化，进而做到高质量发展、扩大国内外市场。
不忘初心、与时俱进。展望未来，受益于国家经济繁荣、人民生活水平不断提高和文化旅游政策的持久深入推动，我们只争朝夕不负昭华，满怀信心地面对机遇和挑战，为中国文旅装备赢得更大荣誉。
浙江巨马游艺机有限公司
马键，浙江巨马游艺机有限公司总经理
2021 挑战与机遇并存，困难与希望同在 2020 年注定是不平凡的一年，因突发疫情，公司战略定位及时做了调整，将国外市场转向国内市场。巨马在不断加强公司品牌影响力，进一步拓展国内市场的同时，与华侨城、融创、宝利阳、祥源花世界等多家知名企业成功签订了友好合作协议，全年实现了销售金额 6 亿元，使得各项既定经营目标得以圆满完成。
展望 2021 年，通过目前在接洽的项目信息与当前摩天轮市场分析，市场前景仍然比较乐观，接单形势也将喜人，现国内大 部分高端摩天轮都由巨马承建，这不仅为公司的发展带来更多的机会，同时也更加巩固巨马在国内行业的领先地位。
2021年，巨马将加大研发力度，用创新和实干谱写摩天轮升级发展新篇章，继续做大做强摩天轮产业，我们要以更加强烈的责任担当和勇往直前的奋斗精神，打造世界一流摩天轮，走向国际、立足世界，做最专业的摩天轮建造大师和城市地标缔造者。
中山市金马文旅科技有限公司
林泽钊，中山市金马文旅科技有限公司总经理
中山市金马文旅科技有限公司是广东金马游乐股份有限公司（原中山市金马科技娱乐设备股份有限公司，股票简称：金马游乐，股票代码：300756）的控股子公司，公司致力于成为国际领先的 沉浸式高科技文化旅游体验项目集成商。现拥有飞行影院、黑暗乘骑、影视动力过山车、VR 系列、动感影院、影视跳楼机、影视滑行车、水上黑暗乘骑等八大系列产品。
展望 2021 年，在国家构建双循环新发展格局的时代背景下，金马文旅科技将继续加大研发创新投入，以科技、文化、创新为导向，运用最新声光电、数字化、机电一体化技术，打造极致的高沉浸式游乐新体验；并加快全球化布局，将公司产品推广到更广泛的国际市场。
梦想就是动力，金马怀着为人们创造欢乐的梦想，将继续勇立潮头，筑梦前行，用实际行动为游乐文旅行业发展做出更大贡献，将金马欢乐的种子播撒全球！
比利时Alterface
Stéphane Battaille，首席执行官
疫苗使我们对全球大环境的形势、特别是我们所处行业的情况充满希望。
社交联系、与家人分享礼物、与朋友在餐馆、公园或度假村中共度美好时光， 这真是太宝贵了！尤其是经过数月的孤立和禁制，这些珍贵的时刻将变得更加 重要。
我们深信游乐业最终会赢得上风，因为它对民众的幸福快乐至关重要。革新和创造力是我们业务的基础，是自我迅速恢复和重塑的关键因素。感谢我们行业中所有杰出人士的创造力和经验，我们的行业将会迅速转变并适应，并提出更安全、新颖的方式继续为客人带来欢乐。
现存的主要风险是危困的时间越长，演艺者复原的时间就越长。因此，我对 2021年的期盼是：除了疫苗保证的指望之外，我们还希望看到地方当局认识到我们行业的重要性及其对社会关键的作用，采取合适的措施协助行业尽快恢复生机。当我们目睹这种趋势在亚洲尤其是中国已经开始了的时候，我们感觉到世界其他地区也将很快追随。
The vaccine gives us strong hope concerning the global worldwide situation and the particular situation of our industry.
Social contact, sharing souvenirs with the family, enjoying a good time with friends in a restaurant, a park or on vacation,... This is so precious! And these cherished moments are even more important after months and months of isolation and deprivation. We are confident that the entertainment industry will finally prevail, because of its essential importance for the well being of people.
Innovation and creativity, the fundamentals of our business, will be the key factors to promptly recover and reinvent itself. Thanks to the creativity and the experience of all the great people working in our industry, it will quickly bend and adapt to propose safe and original ways to keep entertaining people.
The main risk is that the longer the crisis lasts, the longer it will take for actors to recover. So my hope for 2021 is that, in addition to the promises of the vaccines, we'll see the local authorities acknowledging the importance of our industry and its critical state, starting to take the appropriate actions to resume its activity as soon as possible. As we start witnessing this trend in Asia and especially in China, this brings us hope that the rest of the world will soon follow.
ANTONIO ZAMPERLA spa
（意大利赞培拉集团）
Antonio Zamperla JR，首席执行官
就当前情况而言，我们相信，积极主动的创新方法可以使我们的行业受益匪浅，这一直是我司的基本价值观。现在，我们认为，愿意接受新兴技术，更适合于应对新冠等流行病带来的一些重大挑战，例如转向远程工作、适应新的公共安全规范、需要协作数字平台、通常需要进行现场工作的机器人和自动化设备。
新冠肺炎改变了我们的经营方式、工作方式，将会议和常规展会数字化，调整优先等级，并为我们的战略思维成本效率制定额外的弹性措施。我们相信，投资于创新是应对这一充满挑战的时代最有帮助的应对措施之一。在危机期间，消费者和企业都感到恐慌，他们愿意考虑采取不同的做法。他们希望找到更快、更便宜、更具创造性的解决方案：创新恰好解决了他们的问题。即使在赞培拉，我们也努力营造创新文化，始终鼓励新的项目和想法，同时培养创造力和营造支持协作的环境。
未来有着许多不确定性，我们不知道我们的社会何时或是否会恢复正常，也不知道新冠肺炎会留下什么样的创伤。也许我们现在需要的不是恢复正常，而是进入一个新的变化。
2021年是赞培拉公司备受瞩目的一年。届时将有三款新产品上市，这将是一个比以往任何时候都更激动人心的一年。充满肾上腺素刺激的勇敢设备，包括我司的最新游乐设施“大波浪”，此设备有互动体验，是激流勇进和跳楼机的完美结合。
对于赞培拉来说，今年也将是研究与创新、内部发展以及诸如包容性，公园的无障碍性和设备安全之类的敏感问题的一年。所有这些都是我司所珍视的，尤其是在我们仍然面临着困难。
我司希望2021年公园重新开放时会更加宽容，包括意大利的游乐园Luna Farm 和美国纽约科尼岛的 Luna Park。我司 将全力以赴，并会在完全安全的前提下，为全球的客户和我司的游乐园重新开放提供全面支持。
Concerning the actual situation, we believe that our industry can significantly benefit from a proactive approach to Innovation, which has always been a fundamental value for our Company. Now we think that willingness to embrace emerging technologies are better suited to address some of the most considerable challenges coming out of the pandemic, such as the shift to remote work, adapting to new public safety norms, the need for collaborative digital platforms, robotic and automated devices that typically require an onsite presence.
The COVID-19 pandemic has changed the way we do business, the way we approach work, digitalizing meetings and the usual trade fairs, rebalancing priorities, and making additional resiliency measures necessary to our strategic thinking cost efficiency. We believe investing in Innovation is one of the most helpful responses to this challenging time. During crises, consumers and businesses are afraid, and they are willing to think about doing things differently. They want to find faster, cheaper, and more creative solutions: Innovation happens to solve their problems. We strive to create a culture of Innovation even in Zamperla, always encouraging new projects and ideas, meanwhile cultivating creativity and an environment of supportive collaboration.
The future looks uncertain. We don't know when, or if, our societies might return to normal – or what kind of scars the pandemic will leave. Probably what we need now is not going back to normal but moving into a new change.
2021 will be the year in which the spotlight will be shining on the Zamperla Coaster Department as three new products will be presented on the market. It will be a year with more thrills than ever, full of adrenaline-pumping exciting attractions for the brave, including our new Big WaveZ, which offers an interactive experience embodying the ideal combination of a classic shoot-the-cute and a drop tower.
For Zamperla it will also be the year of research and innovation, internal development, and sensitive issues such as inclusiveness, accessibility to parks and ride safety, all of which are dear to us, especially concerning the difficult period we are still facing.
We hope 2021 will be more magnanimous with the parks reopening, including Zamperla amusement parks Luna Farm, Italy, and Luna Park in Coney Island, New York. We will give our very best: we are ready with a support plan for our customers and our amusement parks around the world to provide full support in anticipation of the reopening, in complete safety
Falcon’s Creative Group
（美国方垦创意集团）
Cecil D. Magpuri，总裁兼首席创意官
当世界从新冠肺炎疫情的迷雾中走出后，我们将看到人们涌入娱乐市场，寻找方法来满足他们对博物馆、主题公园、家庭娱乐中心或其他娱乐场所提供的体验类型的渴望。
疫情使人们感到孤独，他们无法感觉到自己是这个社会的一部分。许多社会学家和心理学家讨论了这种可怕的局势如何在情感上影响人们。因此我们知道，人们一旦感到安全，就会热情地拥抱可以探索娱乐环境的权力。
由于即将来临的猛烈增长，特别是在主题娱乐行业， 至关重要的是要保持项目持续推进并重新启动其他被搁置的项目。现在正是可以采取行动的时候，尤其是那些通常需要两年到三年开发周期的项目的设计工作。我们不希望我们的客户错过这次巨大的增长，因此我们一直在为他们提供建议。令人鼓舞的是，我们的大多数客户都没有改变他们的计划。此外，我们在世界部分地区已看到乐观的反应，例如海湾阿拉伯国家合作委员会（GCC）地区，那里的客户一直猛踩油门加速前进——这是繁荣时期即将来临的另一个积极信号。
在亚洲，娱乐业的反弹速度比美国快。我们乐观地认为，2021年我们在那里的项目将会增加。无论未来如何， 我们都将为之做好准备。
When the world emerges from the fog of Covid-19, we will see people flooding the entertainment market, seeking ways to satisfy their hunger for the types of experiences that museums, theme parks, family entertainment centers, and other venues offer.
The pandemic has caused people to feel isolated. They’ve been held hostage by this wide-spread virus. They haven’t had the freedom to enjoy a simple night out with their friends. They haven’t shared communal experiences that make them feel like they’re part of society. Numerous sociologists and psychologists have discussed how this terrible situation has affected people emotionally, so we know that as soon as people feel safe again, they will enthusiastically embrace their ability to explore the entertainment landscape.
Because of the approaching onslaught, particularly in themed entertainment, it is critical to keep projects moving forward and restart others that got put on hold. The time to act is now, especially for design projects with a two-to-three-year timeline. We don’t want our clients to miss out on this tremendous upswing, so we’ve been advising them accordingly. One thing that has been encouraging is that most of our clients haven’t altered their programs. They know we’ll soon be over the hurdles that Covid-19 set up. Also, we have seen a bullish response in parts of the world, like the GCC region. Our clients there have kept their foot on the gas pedal, which has been great for us and is another positive sign that prosperous times are just around the corner.
In Asia, the entertainment industry bounced back quicker than it has in the United States. Part of that is due to the very different responses to the pandemic. We are optimistic that our projects there will ramp up in 2021. Whatever the future brings, we’ll be ready for it.
Martin & Vleminckx
Chuck Bingham，市场营销和销售高级副总裁
首先祝游乐行业的各位朋友和同仁们 2021 年新年快乐！新年伊始，希望全球疫情早日结束，各行各业尽快复苏。
如今展望未来，我们看到的是游乐行业快速复苏和蓬勃发展的希望。疫苗的应用将会逐渐减少疫情对我们行业的影响。希望我们如期在 IAAPA 澳门展会 上再次欢聚一堂。
由于疫情，移动设备、线上会议甚至线上展会变成了我们彼此沟通的重要手段。我相信今后这些工具将继续发挥作用，为行业的创造性和持续性添砖加瓦。 这些工具也是我们自己公司确保各项目按计划进行的主要手段。
在疫情防护方面亚洲走在最前面，其它地区也在有序跟上。接下来的两至三年可能成为游乐行业最辉煌的时期，请与 Martin & Vleminckx 公司一起实现。
已经有客户在与我们讨论由于疫情而延误的新项目，疫情之前我们已经取得了伟大的成功。游乐行业不会退步，让我们忘掉2020，2021年我们再创辉煌！
感谢所有的合作伙伴和客户与我们携手共度这些艰难时刻。Martin & Vleminckx 全体员工祝愿大家一切顺利，心想事成！
Happy New Year “2021” to our friends and colleagues in this great Amusement Industry! It is the dawn of a new year where we anticipate the end of the COVID-19 virus and a quick and healthy recovery.
Now is the time to look ahead and we see a bright recovery and future for our industry. Vaccines are here and as we progress through the early months of 2021 there will be a gradual loosing of COVID regulations and business as we know it will gradually return. We should be greeting each other soon and let us aim at IAAPA Asia in Macao.
The use of electronic messaging, virtual meetings and shows became an important tool and one which will remain for the future increasing creativity and continuity for the industry. It has become a valuable tool and will be for the future as it is perfected, we need to embrace it. It was a main tool in completing our projects in process.
Asia in par ticular appears to be progressing from the virus delay quickly and other markets will follow as the vaccine is administered worldwide. We see the coming 2/3 years as perhaps the brightest period this industry has seen. Join with us making this happen.
Already we see new projects on the horizon including some delayed by the virus. And we have had great success in completing deliveries in process before the virus. The industry never steps back and 2021 will be a year to remember and 2020 one to forget.
Thanks to all our partners and customers for staying the course with us through these difficult times. From the whole Martin & Vleminckx Team we wish you all the greatest success!
美国RVJMA
RVJMA合伙人（从左至右：Bruce McMillen, Guillermo VanRell, Daniel Romero, Nelson Jeng）
在经历了史无前例的一年，面对许多挑战，RVJMA对2021年仍然抱持乐观态度。中国比世界上大多数国家更好地从新冠肺炎大流行中恢复过来，休闲 / 旅游项目的需求仍然强劲，这个可以从目前正在设计的项目数量就证明了这一点。
展望未来，我们必须首先认识到中国市场因新冠肺炎大流行而发生的变化。未来，游客可能更喜欢少走一段距离，选择在自己的省或地区内多去一些旅游目的地。为了成功吸引当地游客，项目需要不断更新。聪明的开发商认识到，对 现有设施进行翻新可以显着提高项目的财务绩效。
随着 2020 年更多人在家呆得更长，电子游戏或在线游戏的普及率上升，增长率为 21%。一个重要的机会存在于视 频游戏和公园个人体验之间的更紧密联系。我们认为这是一个新兴的趋势，许多世界级的娱乐开发商推出了园区，甚至 是基于特定视频 ( 电子 ) 游戏的完整园区。预计在线游戏和公园之间的关系将得到加强，尤其是手机 APP 的使用将增加客人和实际体验场馆之间的联系。
RVJMA 同时看到了在新冠大流行之前正在进行的市场演变的延续，包括互动体验的新组合，以及陆地和海洋动物景点的扩展。同样值得注意的是，大型单票制主题公园向单项付费娱乐景区过渡的趋势。
人们认识到，物理设施的设计需要发生变化，以满足市场对更具适应性、更安全环境的要求。对公共健康和安全问题的更强烈认识将成为每一项重大新发展规划过程的重心。设施需要新型的设计灵活性，以便在健康或安全条件需要时 对空间进行调整，同时更加关注大型聚集空间的安全和安保。 RVJMA 认为，中国休闲 / 旅游市场的发展将转向更灵活的设计，这些设计能够应对不断变化的市场。
After an unprecedented year with many challenges still ahead, RVJMA is optimistic for 2021. China recovered from the pandemic better than most of the world, and leisure/ tourism projects continue to have strong demand as evidenced by the number of projects currently under design.
Looking forward we must first recognize changes in the China marketplace due to the pandemic. In the future, tourists may prefer to travel less distance, choosing to visit more destinations within their own Province or region. To successfully draw those local visitors, projects need constant updating. Smart Developers recognize renovations to existing facilities can significantly improve a project’s financial performance.
With more people at home longer in 2020, video games or online games rose in popularity, with a 21% growth rate. A significant opportunity exists for closer linkage between on-screen video games and in-park personal experiences. We see this as an emerging trend with many world class entertainment developers introducing park zones, or even full parks based on specific video games. Stronger relationships between games and parks is expected with phone aps increasing the connection between guests and venues.
RVJMA also sees a continuation of marketplace evolutions that were underway p r i o r t o t h e p a n d e m i c , i n c l u d i n g n e w combinations of interactive experiences, and an expansion of land and sea animal attractions. Also noteworthy is the trend of large, single ticket theme parks transitioning to pay-to-play entertainment districts.
It is recognized that changes need to occur in the design of physical facilities to meet marketplace requirements for more adaptable, safer environments. Stronger recognition of public health and safety concerns will be at the center of the planning process for every significant new development. Facilities need new types of design flexibility to allow adaptation of spaces when health or security conditions require, with closer attention paid to the safety and security of large gathering spaces. RVJMA sees the evolution of the China leisure/ tourism market moving to more agile designs which have the ability to respond to a changing market.
德国Simtec Systems
Andreas Stickel，业务开发总监
2020 年是各行业举步维艰的一年，我 们经历了很多不可控制的变化：乐园和景点的关闭、展会的取消以及全球旅行限制。我们希望在 2021 年下半年全球形势能够有很大的改善。疫情影响了整个行业的发展，待行业完全复苏还需要一些时间。
当德国宣布首次封城以来，Simtec 也做出了相应的工作调整，非必要人员全切换到“家庭办公模式”；必须参与系统制造的员工也都做好了相应的防护措施。
视频会议成了我们的每日惯例，并会更频繁地使用这种方式。然而其无法弥补我们在2020年无法和朋友、客户以及同事面对面交流的遗憾。我们希望这个现状能够尽快改变。
2020年，因疫情原因德国工程师们无法前往中国项目工作，中国国内好几个项目的调试和移交工作都是由经过专业培训、经验丰富的国内工程师完成。2021 年也将继续采用这种模式来完成项目工作。
封锁结束后，Simtec 看到了中国行业的快速复苏。并在2020年10月，Simtec 作为线上参展方参加了在北京举行的 CAE 展会。
2021 年第一季度，我们将为重庆华侨城安装和调试三套动感平台系统，并将在下半年开始安装首套飞行影院 2.0 系统，以及另外两套经典且名声大噪的飞行影院系统。
Simtec 对2021年的发展非常乐观，尤其是对于中国 市场。我们已经与客户就 2022年潜在的新项目进行了诸多 讨论。
After a very difficult year 2020 caused by the COVID pandemic, which resulted in closed parks and attractions, canceled expos and worldwide travel restrictions, we hope that the worldwide situation will improve significantly in the 2nd half of 2021 latest.
The entire industry has been hit hard by the consequences of the pandemic and it will take some time until we will see a full recovery. Simtec was well prepared when the first lockdown was announced to continue the fabrication of systems in Germany with a professional hygienic concept and switched to “home-office mode” for everybody who did not need to be in the offices.
Video conferences became part of our daily routine and will definitely stay as a tool that will be used more often. But video conferences can not make up for the personal contact with friends, clients and colleagues that we were not able to meet in person in 2020. We hope that this will change soon.
Due to our established infrastructure with a well-trained and experienced engineering team in China, Simtec was able to commission and hand over several projects in China in 2020 as originally scheduled without sending German engineers to site. This will be continued in 2021.
Simtec has seen a fast recovery of the China industry after the lockdown ended. We have been one of the view western companies participating at the CAE show in Beijing in October 2020 and were able to meet up with a lot of existing and new clients.
In the 1st quarter of 2021, the installation and commissioning of three FUNRIDE 21 system will be started for OCT Chongqing and in the 2nd half of this year the installation of our 1st HEXaFLITE® 2.0 system will begin as well as the installation of another two of our famous HEXaFLITE® 72 systems.
Simtec is quite optimistic for the year 2021, especially for the Chinese market where we already have a lot of talks with clients about potential new projects for 2022.
Triotech（加拿大创腾）
韩洁，中国区销售总经理
2021 年是充满机会与挑战的一年。全球疫情反复，主题娱乐行业在疫情下生存与运营已经 变成常态。我们认为新冠疫情会从以下两个方面影响乐园运营商的规划以及选择新游乐景点的方式。
首先，乐园运营商希望降低风险，他们会选择与其有过（成功）业务往来的供应商签订项目合同。这对于个行业的新来者来说，将更难在行业内发展。
其次，园区运营商将密切关注投资回报率。由于这一疫情对公园的财务业绩产生了负面影响，因此他们将密切关注那些可以带来稳定投资回报，性价比更高的游乐设备和景点。随着使用时间的增长，以较低的投资成本进行景点与设备的更新， 从而获得更多市场关注与投资回报。
基于媒体的互动游乐设施正好迎合了他们的需求，基于媒体的景点可以定期升级，只需花费（全新景点）投资成本的一小部分。这使运营商能够吸引更多回头客，也增加了景点的使用寿命。景点可以保持更长时间，因此对投资回报率（ROI）有非常积极的影响。
作为互动多媒体设备领域的领先者，创腾将认为沉浸感和互动性这两个因素很简单地反映出了“外部世界”无处不在的 大趋势。这也是游客平时的日常生活方式。换句话说，越来越多的人深深地沉浸在身处的环境中，互动无处不在。因此，游客们在游乐场游玩时也希望感受到这种身临其境的互动体验。游客希望成为景点的一部分，而不仅仅是观众。
在新的2021年，创腾将加强与华侨城的深度合作：
• 与襄阳华侨城合作的最新大型沉浸式幻境射击项目将于2021年底在襄阳华侨城奇幻度假区奇幻谷落地
• 与天津华侨城合作的60个座椅的动感影院项目将于2021年6月1日对外开放
2021 is a year full of opportunities and challenges. The global pandemic has been changing unsteadily and to survive and operate under this condition has become the new normal of the entertainment industry. We think COVID-19 will affect the planning of the park operators and the way to choose new attractions from the following two aspects.
First of all, park operators will take less risk. They will award contracts to suppliers with which they have a (successful) history of doing business. It will be harder for newcomers in the industry to penetrate it.
Secondly, park operators will pay close attention to ROI. As the pandemic negatively affected the financial performance of parks, close care must be given to investing in attractions that will bring a solid return on investment and bring a good capacity vs. the amount of money invested. Attractions that can evolve over time and be refreshed at a lower investment level such as media-based rides for example, will gain market share.
Media-based attractions meet those factors, they can be upgraded regularly at a fraction of the investment cost (of a completely new attraction). This allows the operator to bring back guests and also increases the life cycle of the attraction. It can be kept longer and therefore has a very positive impact on return on investment (ROI).
As the leader in media-based experiences, Triotech 创 腾 believe that the “Immersion” and “Interactivity” are quite simply a reflection of a mega trend that exists everywhere in the “outside world”. It is what guests live in their daily lives. In other words, more and more, people are deeply immersed in environments and interactivity is everywhere. Therefore guests want to live such immersive and interactive experiences when they visit parks. Guests want to be part of the attraction and not simply spectators.
In the upcoming year of 2021, Triotech 创 腾 will work with OCT Group with more projects:
• The large scaled immersive WALKTHROUGH for Xiangyang OCT will be launched at Xiangyang OCT FABLAND by the end of 2021.
• The 60 seats XD Theater for Tianjin OCT will be opened to the public on June 1, 2021.
Vekoma（荷兰威克马）
潘如洋，中国区市场与销售总监
展望 2021，我们非常期待在中国即将 开放的项目。Vekoma 还将与我们的中国合作伙伴一起开放更多不同类型的过山车，不断的为中国市场带来惊喜。这些激动人心的新设施一定会让您的等待更为值得。
其中一项令人惊叹的项目是我们的‘壮志凌云过山车’， 它将于2021年在宁波和赣州的‘东方欲晓’新主题乐园开放。 该主题乐园将是方特集团旗下的‘美丽中国三部曲’主题乐园之一。“壮志凌云”过山车集合了生命中的所有冒险：一开始列车被弹射出去之后，乘客将会体验到多次双车并行的互动效果。整场体验毫无疑问是为了实现勇士们壮志凌云的飞行梦想而准备！
我们可以透露的第二个项目是即将开放的上海华昌集团旗下的南京“龙之谷”主题乐园的“冲击波过山车”。这段旅程体验包括丰富的快速转弯和扭转。这种独特、刺激的组合一直持续到最后一刻才会消失。
无论你是一个想创造吸引孩子、青少年、父母和祖父母的新型家庭过山车的人或者在寻找一种新的惊心动魄的体验 来取悦寻求刺激的人，还是想开发任何其他吸引人的东西来让自己获得成的人。Vekoma 将帮助您发现更多！
Looking ahead to 2021 we are excited for the upcoming projects in China. Vekoma and our Chinese partners will open different scale coasters and continuously bring you surprises. All those amazing rides deserve your waiting.
Top Gun Launch Coaster
One of the amazing projects is our Top Gun Launch Coaster that will open in 2021 at the new Fantawild theme parks ‘Oriental Dawn’ in Ningbo and ‘Oriental Glorious’ in Ganzhou. The theme parks will be one of the ‘Beautiful Trilogy’ theme parks owned by the Fantawild Group.
Top Gun packs the adventure of a lifetime! After the power launch the experience includes several dueling train effects. This flight is sure to thrill the bravest of pilots!
Shock Wave Launch Coaster
The second project we can reveal is the opening of a Shock Wave Launch Coaster at ‘Dragon Valley’ Theme Park in Nanjing that is owned by the Shanghai Hua Chang Group. The Shockwave Launch Coaster is a thrilling ride! The experience includes lots of forceful turns and twists. A unique combination of thrills that doesn’t let up until the final turn.
Whether you want to create a new family coaster that appeals to children, teens, parents and grandparents, are looking for a new hear t-pounding experience to delight thrill seekers or want to develop any other attraction that will make your venue a success. Vekoma will assist you to discover more!
Vortex（加拿大渥太克斯）
潘明辉 ，大中华区总监
无论哪个行业，特殊的2020年都是具有重大影响的一年。而旅游业和游乐业短期受负面影响相对多些，我们相信长期会带来一些新变革。展望2021年，随着我国和世界各国新冠疫苗的推广接种，全球和我国的经济将从相对谷底重新上升，对旅游业和游乐业的正面影响将逐步显现。因此，我们对2021年的中国经济以及旅游业和游乐业是有信心的，Vortex 将继续以围绕亲子嬉水为核心竞争力，持续自我调整以适合中国市场的发展，以优秀的设计理念、领先的安全性与互动可玩性，为中国家庭打造更多中国特色结合国际上亲子嬉水新动向的游乐项目。
For nearly every industry, the past year 2020 was a year full of great influence. The tourism and amusement industries were more negatively affected in the short-term, and we believe that some changes will be brought about in the long term. Looking forward to 2021, with the deployment of the vaccine of COVID-19 in China and other countries in the world, the global and Chinese economy will rise again from the relative bottom, and the positive impact on tourism and amusement industry will gradually appear. Therefore, we are confident in China's economy & tourism and amusement industry in 2021. Vortex will continue to focus on family-oriented water attractions, and continue to adjust ourselves to suit the development of the Chinese market. With the excellent design concepts, the uncompromised safety insurance and the great interactive play experience, Vortex wants to create more projects for Chinese families with integration of Chinese characteristics and international trends.
WhiteWater（加拿大白水）
David Bogdonov，白水亚太地区副总裁
白水已经40岁了，中国办事处也即将迎来成立10周年。我记得上海办事处成立于2011年3月，是因为从2008年到2011年，我一直负责支持白水亚洲地区的销售。在此之后，我曾担任中国商务开发副总裁长达八年。我去过中国各地，希望能再次成为中国的常客，可以经常吃到我最爱的麻婆豆腐。
我亲眼见证了中国游乐行业的诞生，从早期的世界级标准水上乐园体验创新者——如长隆，到大型品牌乐园的扩张——如华侨城。中国已经接受了水上乐园的模式，我们拭目以待这一模式会如何继续发展，更加成熟。
现在，我认为中国游乐行业正在成熟，不同等级的乐园纷纷涌现，使得游客明白差异化的价值：一批地方性乐园将会诞生，它们没有媲美高级乐园的游客体验水平或游乐设施质量，但票价会更便宜。高端乐园将提供更多的游乐设施，更好的食物和服务，并通过故事情节和主题包装为游客创造更加身临其境的沉浸式体验。
类似于热高巴厘岛水世界“干”（陆地乐园）“湿” （水上乐园）融合的游乐景点将会增长，并与度假村相结合。其结果是将出现一批新的主题旅游目的地，我们无法再为它们贴标签，因为它们可以在一站式游玩中融合不同的游客体验，购物、餐饮和游乐设施（包括湿的和干的）——所有这些都带来欢乐。
白水将继续保持产品创新、安全、耐用和可靠，从而提高客户的投资回报率。我们拥有行业中最广泛的产品类型，可以灵活提供给各类型新兴游乐场所。白水一直站在行业前沿。我们带给客户新型游乐设施，全新设计旨在给游客带来全新体验，如摇滚巨轮或无极冲浪湾。随着游客了解乐园的不同质量，他们将更加认识到，安全是选择游览目的地的一个因素，而白水总是把这一点放在首位。
我认为现在是作为白水负责人接管亚太地区的好时机，因为疫情过后，人们想要重新聚在一起，共享欢乐时光，这份需求亟需满足。中国将在满足客户需求方面处于领先地位，这对全球旅游景点行业来说是一个积极的指标。
WhiteWater turns 40, and it will be 10 years since China office was set up. I remember that because from 2008 to 2011 I supported sales for the wider Asia region. After that I spent eight years as Vice President of Business Development for China. I’ve travelled to every region of China and look forward to being a regular visitor once more and eating my favorite dish MaPo tofu more often.
I’ve seen the true birth of the industry in China from early innovators of the world class standard Water Park experience like Chimelong to the expansion of huge branded parks like OCT. China has embraced the water park format and it will be interesting to see how that continues to develop and become more sophisticated.
I now feel the industry is maturing and we’ll see tiers emerge to differentiate between them for guest to understand the value. There’ll be local parks which won’t have the same level of guest experience or ride quality as the premium parks but will be cheaper for guests. The best parks will offer even more ride variety, better food and service and create a more immersive experience for guest with storylines and theming.
There’ll be growth of the entertainment district and parks which bridge wet and dry formats (e.g. Hot Go Bali Water World) and integrate with resort accommodation. The result will be themed destinations which cannot be labeled as we currently do because they’ll merge a number of guests’ experiences, shopping, dining, and rides (both wet and dry) within one visit – all delivering joy.
It’s important that WhiteWater’s offering continues to be, innovation, safety, longevity and reliability which drives ROI for clients and flexibility for emerging venue types because of our unsurpassed product range breadth. WhiteWater has always been at the front of the industry; we bring to our clients the new types of attraction designed to give their guests brand new experiences like SlideWheel or Endless Surf. As guests understand the different quality of parks safety will be more recognized as a factor in their visit choice, something which WhiteWater always puts first.
I think this is a fortunate time to be taking over as head of the APAC region for WhiteWater because I see that there is unmet demand and a renewed consumer appreciation after Covid to get out and have together again soon! China will lead the way responding to customer demand, a positive indicator for the whole attractions industry globally.
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