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9102年了,磁带居然还没消失?

CGTN 2019-12-24


网上曾有这样一个段子:“如果你能说出图中两样东西的联系,那证明你已经老了……”


磁带、复读机、随身听,可以说是很多80后、90后的共同记忆。


攒下零花钱买磁带,半夜被窝里抄歌词,拿铅笔快进倒放,用复读机听周杰伦的《七里香》……


磁带,作为承载一个时代记忆的载体,为大家留下了太多的美好回忆。然而,随着数字技术的发展,流媒体音乐的普及,磁带似乎已经渐渐在人们的生活中销声匿迹。

2007年,当英国一家大型电器零售商宣告停止销售磁带后,《太阳报》就自作主张宣告了磁带的“死亡”。可是,磁带真的退出历史舞台了吗?


据英国《卫报》及《每日邮报》的最新报道,盒式磁带不但没有死,还迎来了“第二春”。英国唱片业协会预测,2019年,英国音乐磁带销量将突破10万盒,比2018年增加一倍。而上一次年10万盒的销量,还是2004年的事了。


数据显示,截至今年6月,英国音乐磁带销量达到3.6万盒左右。销量最大的是女歌手比莉•艾利什(Billie Eilish)的唱片。


她的专辑《When We All Fall Asleep, Where Do We Go?》也刚刚获得首届Apple Music年度专辑大奖。专辑制成的磁带采用刺目的亮绿色和亮橙色,复古潮流元素兼具,颇有收藏和在社交媒体上分享的价值。


Do you still remember the days when we listened to music with a cassette or a Walkman? Easily accessible online streaming services have gradually faded out cassette tapes and players. However, cassette tapes are enjoying a revival and becoming fashionable again.


According to The Guardian, The British Phonographic Industry (BPI) predicts more than 100,000 cassettes will be sold during 2019 – more than double the figure last year. The last time these numbers were seen was in 2004.


Figures released in July showed stars such as Billie Eilish and The 1975 helped sales reach 36,000. However, it's worth mentioning that Billie Eilish, the 17-year-old American singer-songwriter, was born in 2001 when the cassette tape was already considered close to obsolete.

承载回忆的“AB面”:——磁带发展史概览
 
诞生
1963年,荷兰飞利浦公司研制发明了全球首盘盒式磁带,每一面可容纳30到45分钟的立体声音乐。

The cassette tape, also known as compact cassette was originally developed and released by Netherlands-based electronics firm Philips in 1963, with the purpose of developing a new standard in audio storage. The tape allowed a playing time of 30 or 45 minutes per side. 
 
走红
1979年7月1日,索尼公司发布了全球第一台便携式音乐播放器Walkman(又称为随身听)。


便携式音乐播放器的出现,造就了盒式磁带在全世界范围内的风靡,甚至推动了全球范围内流行音乐市场的迅速发展。

Walkman, Sony’s iconic portable cassette made its debut on July 1, 1979. Walkman was the first music device that allowed people to take their entertainment with them on the go. The device, which became a massive hit, also helped cassette tapes gain popularity worldwide. 

没落
1982年,索尼和飞利浦联合开发的激光唱片(Compact Disc,简称CD)问世。90年代开始,CD大受欢迎,越来越多的音乐厂牌和音乐人开始用CD录制音乐,这也让盒式磁带市场迅速萎靡。


Cassette tapes began to fade out after the appearance of a new music format. Philips and Sony teamed up to work on Compact Discs (CDs), and CDs were made available to the public in 1982. Since the beginning of 1990s, the sale of cassette tapes dropped drastically as CDs became the most efficient way of storing music. 


为什么磁带能迎来“回温迹象”?


为什么磁带能迎来“回温迹象”?


影视作品影响
受到电影、电视节目的影响,消费者也可能转投实体音像制品。有分析人士认为,英国国内的磁带销量上涨现象,就得益与《银河护卫队》、《怪奇物语》等影视作品。电影中主角使用磁带播放器,在影迷中引发了一波怀旧情结,一定程度上带动了磁带销量上升。


使用体验更佳
和MP3等数字流媒体音乐相比,不少音乐发烧友认为磁带、CD和黑胶等带来的音乐收听体验更好。这些实体音像制品的音色、音效和音质能给收听者带来一种声临其境之感。


Why are cassette tapes rolling back into fashion? Some think this revival has something to do with nostalgic feelings triggered by movies and TV series. For example, analysts thought customers in Britain bought the old music format due influence from the protagonists in Marvel's smash hit "Guardians of the Galaxy" and Netflix series "Stranger Things," who used cassette tapes and players. Cassette tapes' superior sound quality is also another factor drawing people back to the old-time music format again. 


盒式磁带是否能真的“回春”?

盒式磁带销量的上升可以归功于唱片公司的市场策略和小众爱好者的怀旧需求,但它是否能实现真正的“复兴”还无法断言。


首先,磁带存储能力有限、容易消磁、存储信息稳定时间太短以及容易损坏等天然的弊端会让购买者望而却步。


其次,正如网友所言,除非你家里还存有“暴露年纪”的录音机、复读机、随身听等“古董级”播放器,不然即使你从音像店淘来一盒梦寐以求的专辑,也只能任其躺在抽屉里落灰。

此外,据美国最大的磁带生产商National Audio Company于今年10月公布的消息,用于生产盒式磁带的重要原料之一伽马氧化铁,或出现短缺,使磁带生产系统陷入危机。


无论是黑胶唱片还是盒式磁带,能在数字音乐之外的实体音乐市场拼得一线生机,给音乐爱好者提供更多选择,倒也不失为一种“枯木逢春”的理由。


Record labels' motive to net a few nostalgia-driven bucks may be the reason to the cassettes' comeback. But the tape revival is still tiny in the broad scheme of things. 


First, finding cassettes is not as easy as buying CDs or downloading audio files online because many stores no longer carry them or carry a limited selection. Moreover, even after getting a cassette, it's rather difficult to find a cassette player, not to mention disadvantages of cassette tapes like slow access speeds and limited scalability.

还记得你买的第一盒磁带吗?



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