在微信与生活相互渗透的日子里,我们走过了2019。
在2019年,微信的月活数达到了惊人的11.5亿,而2018 年这个数字是10.8亿。也就是说,在原本基数已经如此大的情况下,微信去年还获得了近1亿的增长。除此之外,2019年最受欢迎表情包、排名第一流行语、朋友圈最热打卡地、每日人均步数等相关数据也一一揭晓。Wechat, China's most popular messaging app which is owned by Tech Giant Tencent, now has 1.15 billion monthly active users – a 6 percent increase from 2018, according to the app's 2019 trends report released on Thursday. #1.
关键词:21:00
晚上9点是大家浏览微信公众号最多的时候,年轻人喜欢看动漫,中年人喜欢看孕产育儿。According to the report, 9:00 p.m. was the peak time that WeChat users checked out their subscriptions in 2019, with the younger generation opting mostly for animations and the middle-aged focusing on child-rearing articles.
总结:2018年凌晨12点还在刷朋友圈的你,2019年有早睡一点吗?
朋友圈里,男性喜欢分享工作/游戏,女性喜欢分享美食/情感。国内打卡最多的地点是广州,而国外打卡最多的地点是韩国首尔。
Guangzhou and Seoul were the top places – domestically and internationally – for WeChat users when they included their location on their Moments postings over the past year.
总结:嘴上说着“世界那么大,我想去看看”的你,最后还是在朋友圈里“周游世界”了吗?
"Facepalm" was the most commonly used emoji by WeChat users in 2019, followed by four other popular ones including "grin," "chuckle," "thumbs-u" and "rose."2019年朋友圈热门“金曲”Top3,你没哼过算我输。"My Motherland and I," a patriotic song that was almost turned into an unofficial anthem in China in the past year, became the most-shared song on WeChat Moments.
总结:“我和我的祖国……” 念不出来,肯定会唱出来的。
过去一年,微信运动日人均步数为6,932步。一周步数中,周五最多,周日最少。In 2019, users averaged 6,932 steps a day but around 12 million walked fewer than 100 steps during weekends.
总结:“身体在宅,心在动;步数不过百,是对周末的尊重。”
WeChat users, it seems, love ordering food deliveries on weekends. The recorded use of mini-programs to order food deliveries during weekends was 93 percent higher than weekdays, according to the report.
The most-searched news item in the past year was "black hole." On April 10, scientists released the first ever image of a black hole – a major space breakthrough that stunned the world.The Chinese internet slang "Wo Tai Nan Le," meaning "Life is a struggle," or "I'm burned out," topped the list of buzzwords on WeChat Search in 2019.2019年,男性最爱“小姐姐”,小姐姐却更爱“口红”。"Xiao jie jie," or literally "little older sister," a relatively new internet slang used to address or describe girls and young women, became the most-searched words for male WeChat users in 2019, while "lipstick" was the top-searched keyword for female users.
总结:"You are what you search."
“海淀家长”:4岁娃英文词汇量1500个——在美国够了,在海淀不够。WeChat users from northern China searched "Haidian parents" – the group of parents from Beijing's Haidian district – the most in 2019, while "waste sorting" became the focus for users from the south of the country in the past year.Males pick up 59 percent of the bills at eateries, compared to 41 percent of tabs paid by females in 2019. On the flip side, 57 percent of tabs paid in supermarkets or shopping malls were made by women.The post-90s generation is characterized in the report as the group of people who did best in money-saving in the past year, as they made up the largest group of users in terms of using WeChat Balance and Mini Fund programs.
在微信还仅仅是一个工具软件的时候,“微信之父”张小龙提出了这句slogan——
如今,它似乎已不仅仅是生活方式,更直接成为了生活本身。
后来,张小龙在一次演讲中说——
“微信有一个基本价值观,一个好的产品是用完即走的。”
离开微信也许不实际,但它的定位应始终是为生活而服务,而非生活本身。
2020“御用”辞职指南