韩美林为“老字号”荣宝斋设计350周年纪念徽章

始建于清康熙十一年（1672年）的中国知名老字号“荣宝斋”至今已有350年的历史。近日，由我国当代著名艺术家韩美林先生设计的荣宝斋350周年纪念徽章发布。 

图：由韩美林设计的荣宝斋350周年纪念徽章

韩美林先生设计的图案，以汉字“三”“五”和“〇”为视觉符号。“三”字以书籍为形，代表着荣宝斋在文房四宝领域的悠久历史传统；象形字“五”代表阴阳二气交织于天地之间，彰显着荣宝斋对中国艺术精神传承的使命担当；“〇”寓意圆满、永恒，寄望荣宝斋在未来薪火赓续、生生不息。 

荣宝斋前身为“松竹斋”，1894年更名为荣宝斋，取“以文会友，荣名为宝”雅意得名。拥有“木版水印”和“装裱修复”两项国家级非物质文化遗产技艺。

图：荣宝斋仿制的《韩熙载夜宴图》（局部）

木版水印工艺集绘画、雕刻、印刷为一体。它不仅可以用来创作艺术作品，也可以逼真地复刻中国传统书法和绘画作品。经故宫博物院以原作授权，荣宝斋按照原作1:1仿制的《韩熙载夜宴图》是其最知名的代表作之一。

旨在全面展现荣宝斋350年来的悠久历史和文化传承，从荣宝斋的发展中折射中国传统文化的传承创新之路，中央广播电视总台大型纪录片《荣宝斋》于4月18日在北京开机拍摄。纪录片将从品牌文化、非遗技艺、艺术收藏、文化交流、创新发展等多角度对其加以解读。

This year marks the 350th anniversary of Rong Bao Zhai, one of China's most famous painting and calligraphy brands. Recently, a commemorative anniversary badge by renowned Chinese contemporary artist Han Meilin was released.

The badge uses the Chinese characters "three," "five," and "zero." The character "three" is shaped like a book, representing the long historical tradition of Rong Bao Zhai; "five" represents the interweaving of Yin and Yang, showing the mission of Rong Bao Zhai to inherit the spirit of Chinese art; and the circle of "zero" means complete, eternal, and hope in the future.

Rong Bao Zhai is located in Beijing. It was known as Song Zhu Zhai when it was set up in 1672. In 1894, Song Zhu Zhai set up a branch named Rong Bao Zhai, which means making friends with art, and reputation is regarded as the most precious value. In October 1950, the new Rong Bao Zhai started its business.

The company's woodblock printing skill was inscribed in the first batch of national-level intangible cultural heritage by the State Council. The technique is a collection of painting, engraving and printing. It can be used to create artworks and realistically reproduce all kinds of Chinese calligraphy and paintings.

Meanwhile, China Media Group is filming a documentary focusing on the brand's 350 years of history and cultural heritage. The perspectives are about brand culture, intangible heritage skills, art collection, and cultural exchange.

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