查看原文
其他

重磅:26家WPP公司即将搬入新址共同办公(附新址大楼外观及独家闸北区开发规划视频)

2015-07-16 凯度



全球最大的广告传播集团WPP集团于昨天官方宣布,集团已经与南丰集团(Nan Fung Group)和宝矿集团(B.M. Group)签约,将承租恒丰路399号南丰宝矿广场的20个楼面共4.1万平方米的办公区域。WPP集团的这个项目堪称上海市中心最大的办公楼租赁项目之一。


该大厦将成为WPP在上海的总部(WPP Shanghai Campus),这也是集团在全球范围内规模最大的合并办公项目。近期内将有至少26家WPP的旗下公司从分散在上海10个办公地点迁入此大楼。预计将有3000多名WPP员工在此上班。


南丰宝矿大楼外观


地图指示


作为WPP集团的一部分,凯度集团在上海的多家公司也将迁入该大楼,具体公司名单及它们目前的办公地点如下:


TNS

南京东路300号恒基名人大厦11楼


TNS新华信

汉口路398号华盛大厦18楼


华通明略

南京东路300号恒基名人大厦23楼


凯度零售咨询

南京东路300号恒基名人大厦11楼


凯度国际医药咨询

南京东路300号恒基名人大厦11楼


艾德惠研

四川北路1350号中信泰富申虹大厦21楼


WPP集团旗下将搬入的其它公司还有:


蓝瀚

(Blue Hive)


群邑

(GroupM)


伟达公关

(Hill+Knowlton Strategies)


智威汤逊

(J. Walter Thompson)


奥美

(Ogilvy & Mather)


Sudler& Hennessey


所有公司的搬迁将从2015年年末开始。WPP的办公区域正在申请LEED金级认证(LEED Gold certification),因为WPP集团对可持续发展和环境保护非常重视。


“中国现在是WPP集团全球第三大市场,我们对中国比以往任何时候都重视。我们为能够支持上海市的发展,并为我们的员工提供最好的办公环境而感到骄傲,”WPP集团首席执行官苏铭天爵士(Sir Martin Sorrell)表示。在大中华地区,WPP旗下公司(包括合作公司)每年的收入达到了15亿美元,员工规模为1.5万人。“WPP的经营目标之一是横向整合(horizontality)--我们鼓励集团内部的公司互相合作,为我们的客户提供更好的服务。而让我们在上海的众多员工迁入这栋大楼一同办公是向这一目标跨出的重要一步,”苏铭天爵士表示。


恒丰路399号是闸北区重大重建项目的一部分。该重建项目将分三期完成,共包括一座占地11万平方米的购物中心,六座写字楼,两家豪华酒店,以及高档住宅区域。整个开发项目将于2017年完成。


“南丰集团很高兴WPP能选择我们的项目作为其华东办公园区的所在地。他们的决定表明闸北区对国际商业界的吸引力正在日益提升” 南丰集团首席执行官梁锦松(Antony Leung)表示。“ 我们把WPP视为长期合作伙伴,期待今后能在整个亚太地区与WPP展开更进一步的合作。我们将努力为WPP以及其他租户提供卓越的服务。借此机会,我想代表南丰集团以及我们的合资伙伴——宝矿集团向闸北区的各位领导真诚致谢,感谢他们为该项目的成功提供的有力支持。”


闸北区重建项目介绍视频

http://v.qq.com/iframe/player.html?vid=a0159x5oxos&width=500&height=375&auto=0

新闻稿英语原文


WPP signs landmark lease for Shanghai Campus


15 July, 2015


26 companies, 3,000 people to be co-located


One of the largest office deals in Shanghai central business districts


SHANGHAI — WPP, the world’s largest communications services group, has signed a landmark agreement with Nan Fung Group and B.M. Group to lease 20 floors and 41,000 sqm at 399 Heng Feng Road, Shanghai, representing one of the largest office leasing deals ever signed within the city’s central business district areas.


The new building will house the WPP Shanghai Campus, one of the most ambitious co-location efforts ever undertaken by WPP. The WPP Shanghai Campus will bring together 26 WPP companies and more than 3,000 people, currently spread across 10 locations.


WPP companies to be relocated include Blue Hive, GroupM, Hill+Knowllton Strategies, Millward Brown, J. Walter Thompson, Ogilvy & Mather, Sudler& Hennessey, and TNS. Move-in is expected to commence at the end of 2015. The office space housing the WPP Shanghai Campus is expected to gain LEED Gold certification.


“China is now WPP’s third largest market, and our commitment to China is deeper than ever. We are proud to support the development of the city of Shanghai and provide our people with the best facilities,” said Sir Martin Sorrell, WPP CEO. In Greater China, WPP companies (including associates) have revenue of US$1.5 billion and employ 15,000 people. “One of WPP’s key objectives is horizontality – promoting cooperation across our group companies to improve outcomes for our clients -- and bringing our people in Shanghai into this location is an important step towards this goal,” he added.


399 Heng Feng Road is part of a massive 3-stage redevelopment project in the Zhabei District, slated to include an 110,000 sqm shopping mall, six office towers, two luxury boutique hotels, and luxury residential sections and estimated for completion in 2017.


“The Nan Fung Group is delighted that WPP has chosen our project as their campus in East China. Their decision illustrates the increasing attractiveness of the Zhabei District to the international business sector," said Antony Leung, Group CEO of Nan Fung. "We regard WPP as a long term partner and we look forward to further working with them throughout the region. We will strive to provide to WPP, as well as other tenants excellent service. Taking this opportunity, on behalf of Nan Fung Group and B.M. Group, our joint venture partner, I would like to thank the officials in the Zhabei District for their strong support in making this project a success."


2015.07
回复 购物者:查看《2015年中国购物者报告(附数据图表及中英文报告全文PDF下载链接)》
2015.06
回复或点击 社交媒体:查看《如何评估品牌的社交媒体传播?》
2015.05
回复或点击 BrandZ:查看《苹果超越谷歌成为全球最有价值品牌(附PPT解读及完整榜单)》
2015.05
回复或点击 全球排行榜:查看《2015全球品牌足迹排行榜(附信息图及下载链接)》
2015.04
回复或点击 车展:查看《凯度专家点评上海车展》
2015.04
回复或点击 广告主:查看《2015年营销费用预算收紧(附PPT解读)》
2015.02
回复 2015:查看《2015中国社交媒体影响报告》完整报告和信息图
2014.12
回复 IIBA:查看《2014 Information is Beautiful Awards》精彩内容


若您喜欢这条内容,别忘了转发哦~
长按二维码即可关注凯度官方公众号,或搜索【KantarGroup】关注我们,

获取更多消费者研究、市场分析与媒体监测服务。

#1.欲与作者沟通,或想了解更多有关消费者研究、市场分析与媒体监测服务的信息、数据和分析,请致电:+86-21-23121101;

#2.我们凯度洞察官网的每篇文章都可通过电子邮件订阅,如有需要欢迎随时发送电子邮件到cneditor@kantar.com获取我们的邮件推送服务。

喜欢这篇文章,别忘了点赞哦

您可能也对以下帖子感兴趣

文章有问题?点此查看未经处理的缓存