爱达邮轮未来将如何？2024年《北外滩国际航运论坛高端访谈》③

NEWS

从今年1月1日开启商业首航以来，首艘国产大型邮轮"爱达·魔都号"已经成功运营了54个航次，服务近22万国内外宾客。根据目前统计的乘客反馈表数据，乘客的总体满意度在95%以上，可以说，获得了市场口碑和经济效益的双丰收。那么下一步，爱达邮轮将如何深入拓展这个市场呢？

日前，记者采访了中船邮轮科技发展有限公司、爱达邮轮有限公司董事长杨国兵。他表示，目前中船邮轮初步形成了邮轮运营、研发设计和供应链建设三大业务布局。在邮轮运营方面，中船邮轮于2018年组建了全能力邮轮运营公司——爱达邮轮有限公司。目前运营团队麾下已经汇集了来自全球具有丰富行业经验的邮轮人才，在市场营销、产品和酒店管理、海事管理、新船监造等方面取得了长足的发展。

Since its maiden commercial voyage on Jan. 1, Adora Magic City, China’s first domestic-made cruise has done 54 voyages with nearly 220,000 Chinese and foreign passengers. According to statistics of feedback from passengers, more than 95 percent passengers were satisfied about their voyages. It can be said the cruise has won market reputation and gained economic benefits. What will Adora Cruises do next to explore further in the market?

Yicai had an interview with Yang Guobing, chairman of CSSC Cruise Technology Development and Adora Cruises days ago. He said CSSC Cruise has largely formed a business layout in cruise operation, research, development and design, as well as supply chain construction. In terms of cruise operation, CSSC Cruise set up a full-capacity cruise operation company Adora Cruises in 2018. Adora Cruises has attracted cruise talents with rich experience from all over the world for its operation team and has made great progress in marketing, product and hotel management, maritime management, and new ship supervision and construction.

点击视频，了解中国邮轮的发展蓝图和路径，

一起领略爱达邮轮带来的精彩之旅

Watch the video to learn about the development blueprint and path of China’s cruise industry as well as the wonderful journey of Adora Cruises.

来源：上海港航

编辑：李悦宁

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