国博全球接力项目入选《2021携手构建网络空间命运共同体实践案例集》

国博君 2024-01-21

2015年，习近平主席在第二届世界互联网大会上提出“携手构建网络空间命运共同体”的理念。2021年9月25日，在2021年世界互联网大会乌镇峰会开幕前夕，“携手构建网络空间命运共同体精品案例”发布展示活动在浙江乌镇首次举办。中国国家博物馆倡议发起的“全球博物馆珍藏展示在线接力”作为12个精品案例中唯一的文化类项目以第二位的顺序在活动现场进行了展示。[相关阅读：国博全球接力项目亮相“携手构建网络空间命运共同体精品案例”发布展示]

日前，收到了《2021携手构建网络空间命运共同体实践案例集》，其中详细介绍了国博全球接力项目，在此特与大家分享：

全球博物馆珍藏展示在线接力

——手拉手，我们与你同在

Treasure Hunt Relay: Global Museum Director’s Choice

Hand in Hand: Museum and Me

新冠肺炎疫情的全球大流行使得全球博物馆都面临着复杂严峻的考验，博物馆的展陈形式、社会教育、观众服务等职能亟需“重塑”，被迫闭馆也让许多博物馆重新思考如何避免“失语”，增强博物馆的连接力。在这个特殊的困难时期，中国国家博物馆携手15个全球伙伴，举办了“全球博物馆珍藏展示在线接力”活动,以“手拉手:我们与你同在”为主题，广泛展示文明成果，深入交流抗疫经验，将共克时艰的信心和抗疫必胜的决心传递到受众内心深处，推动网络空间命运共同体的理念深入人心。

The on-going global pandemic of coronavirus has put museums around the world to a complex and severe test. The functions of museums such as exhibition display, social education and audience services are in urgent need to “remodeling”. The forced closures of global museums have caused many of them to rethink how to avoid “losing their voices” and enhanced the connection of museums. In this particular difficult time, the National Museum of China, together with 15 global partners, organized the “Treasure Hunt Relay: Global Museum Director’s Choice” project, with the theme of “Hand in hand: Museum and Me”. The relay project widely presented the achievements of civilization, held in-depth exchanges over experiences in the fight against the COVID-19 pandemic, conveyed the confidence and determination to overcome difficulties together with the museum audiences and aimed to contribute to the construction of a community with a shared future in cyberspace.

全球博物馆携手云端共襄盛举

Hand in Hand: Museum and Me

参加接力的16家国家级博物馆来自五大洲15个国家,在世界范围内均拥有重要的文化影响力。接力于2020年9月6日开幕，9月14日闭幕，历时9天，16场“馆长之选”累计播放展示80余件精品文物。在“馆长之选”视频中，各馆馆长担任“讲解员”展示其遴选的馆藏珍品, 并以跨国视频连线传递“接力棒”的寓意和携手抗疫的精神，让全球观众能够足不出户在线上感受文化赋予的力量。与此同时，中国国家博物馆馆长先后分别与各参与馆长举行视频连线会谈，深化疫情期间交流互鉴。接力活动彰显了国家之间文化联系及交流的力量，体现了“互联网+博物馆”对于世界的重要价值。

The 16 national museums from fifteen countries that crossed five continents participated in the relay project, generating profound cultural influences all over the world. The relay project lasted for 9 days, from September 6, 2020 to September 14, showed more than 80 treasures around the world. In the videos of “Director’s Choice”, the Director of each museum served as “museum docent” to introduce the treasures which they personally selected, and use live-broadcasting video connections to convey the meaning of “relay” and the spirit of fighting the epidemic together, and bringing the global audiences the power of culture without leaving their homes. At the same time, the director of the National Museum of China has successively held online video talks with directors of participating museums to deepen exchanges and mutual learning during the pandemic. The relay project demonstrated the power of cultural connections and exchanges between countries, and embodies the important value of “Internet + Museum” to the world.

网络赋能提升国际传播能力

Cyber Empowers International Communication

接力利用主流媒体与新媒体相结合进行立体传播，旨在向世界讲好中国故事，传播好中国声音，展示真实、全面的中国。新华网、人民网等主流媒体聚焦主旨和亮点，媒体报道总量1342篇，高于国内相关类型活动报道量的近十倍，相关微博话题阅读总量逾1.9亿。16场“馆长之选”直播共计吸引约2亿中外观众在线“追剧”。参与的境外博物馆通过官方网站、社交媒体为接力活动积极引流推广，认可、赞赏、传播中国提出的构建人类命运共同体理念和中国国家博物馆的接力实践，进一步提高了接力活动的国际传播影响力。活动期间，中国国家博物馆收到所有参与馆的感谢函件,多位馆长表示能成为接力中的一员而自豪,认为中国国家博物馆在世界文博界的领导力对提振抗疫信心、凝聚世界共识具有重大意义。

The relay project used the combination of mainstream media and new media to carry out three-dimensional publicity, aimed to tell exciting stories about China, to spread the voices of China, and to show a real and comprehensive image of China. Mainstream media such as Xinhuanet, People’s Daily Online and other mainstream media focused on the themes and highlights of the project. The total number of media reports amounted to 1,342 pieces, which was nearly ten times higher than the number of domestic reports on related types of activities. The total number of readings on related Weibo topics exceeded 190 million. The 16 videos of “Director’s Choice” attracted around 200 million Chinese and foreign viewers to “chasing drama” online. Participating overseas museums actively contributed to international publicity and promotion of the relay project through their official websites and social media. During the event, the National Museum of China received thank-you letters from all participating museums. Many directors expressed that they were proud to be a participant of the relay project. The National Museum of China demonstrated great leadership in the international museum community and boosted confidence in the fight against the epidemic and build consensus in the world.

各方点赞中国效率中国科技

China Efficiency and China Technology are Highly Praised

作为疫情期间的暖心之举，接力活动彰显国际博物馆界同舟共济、共克时艰的团结力量的背后，离不开中国国家博物馆高效的跨文化交流组织策划行动力以及中央广播电视总台先进的网络传播技术支撑。中国国家博物馆2020年5月中旬提出活动构想，6月下旬开始向全球伙伴发出邀请。7月上旬，经过多次评估确定具体实施方案和参与活动的博物馆名单。随后，在2周内完成15次馆长连线视频;在1周内完成全球8位不同时区馆长在线会议;在10天内完成编译多语种约47万中文字文稿、总时长887分钟双语视频字幕文稿等工作，克服了时间紧、任务急、要求高的种种困难，中国效率得到国际同行一致赞赏。接力活动还充分体现了中国文化与科技融合的优势。中国国家博物馆与中央广播电视总台合作采用“5G直播环境+8K拍摄/制作/大屏呈现+AR动画特效”相结合的技术手段，更生动地呈现经典藏品，带给观众沉浸式观看体验。

As a grand and heart-warming gesture, this relay project demonstrated the solidarity of the international museum community to help each other and overcome difficulties during the epidemic prevention and control period, and reflected the organizational abilities of the National Museum of China in planning cross-cultural exchange project and the advanced capabilities of network communication technology support from China Central Radio and Television Station. The National Museum of China proposed the concept of the relay project in mid-May 2020, and began to send out invitations to more than 50 overseas museums and cultural institutions in late June. In early July, through in-depth careful evaluation, the National Museum of China derived a specific implementation plan and narrowed down the participants list. It only took 2 weeks to finish 15 online video talks between participating directors, and held 8 director online meetings in different time zones around the world within 1 week; approximately 470,000 words in Chinese were translated into multiple languages within 10 days, with a total duration of 887 minutes of bilingual video subtitles, the National Museum of China overcame various difficulties such as tight timeframe and pandemic environment and successfully completed the project. The project was applauded by museum colleagues at home and aboard. It also took advantage of the cultural and technological integration. The National Museum of China cooperated with China Central Radio and Television Station to adopt a combination of “5G live broadcasting + 8K shooting/production/large-screen presentation + AR animation special effect” to “rediscover” classical works of art and antiques, created a vivid and immersive viewing experience.

（以上中英图文源自《2021携手构建网络空间命运共同体实践案例集》）

【重温·精彩片段】

全球博物馆珍藏展示在线接力活动

第一棒：中国国家博物馆“馆长之选”

精彩回顾【之一】

精彩回顾【之二】

左：陶鹰鼎，新石器时代仰韶文化，高35.8厘米，口径23.3厘米；

右：错金银云纹铜犀尊，西汉，高34.1厘米，长58.1厘米,重13.3千克；

伏羲女娲像立幅，唐，纵144.3厘米，横101.7厘米

针灸铜人，明，高213厘米

霁蓝釉粉彩描金莲花纹双燕耳尊

年代：清乾隆时期