查看原文
其他

Get Your Hands on a Piece of Eileen Gu

Mina Yan theBeijinger 2022-05-07
advertisement

 





You’d have to be living under a rock if you still don’t know who Eileen Gu is. The Olympic gold medalist is China’s newfound golden child and she’s everywhere.

The 18-year-old Olympic skier is currently featured in campaigns for
Louis Vuitton, Tiffany & Co., Victoria’s Secret, and Estée Lauder, as well as sponsored by Red Bull, Bank of China, the People’s Insurance Company of China, Kohler, Mengniu, Luckin Coffee, Cadillac, and many more. According to campaignasia.com, a marketing deal with Gu could reach about RMB 15 million. Everybody wants a piece of Gu, and for good reason. She’s basically the dream child that every parent wants.




advertisement


She’s an Olympic gold medalist, a pianist, a model, and a confident wholesome young woman who seems to have her head on straight. Oh and let’s not forget that she was accepted into Stanford University.

The latest brand to jump on Gu’s coattails is
China Mobile, now selling MeetGu collectible figurines.




There's more to this story! This article originally appeared on our sister account, Jingkids International.


Click here to read more


READ MORE


Taikoo Li Brands Capitalize on Olympic Fervor With Silly Gimmicks and Pricey "Experiences"


Images: Lorenz Richard/Red Bull Content Pool, Wikipedia, China Mobile, Weibo



advertisement

Top Stories This Week
Why is Beijing 2022's Mascot So Hot Now?
 Here's Where to Spend Valentine's Day
 
Taikoo Li Brands Cashing in on Olympic Fervor w/ Pricey Gimmicks
 
Beijingers Are Buzzing About
Oh the Places You'll Find Bing Dwen Dwen
 
Where to Watch Superbowl 56 in Beijing
 
Walking the Capital's Central Axis
 


您可能也对以下帖子感兴趣

文章有问题?点此查看未经处理的缓存