2021年国际博物馆日主题，国际博协如何阐释？

继发布今年国际博物馆日主题及海报后，近日，国际博协发布了该主题阐释，为我们详述了“博物馆的未来：恢复与重塑”所蕴含的深层意义。

2020年是极为特殊的一年。新冠肺炎疫情危机骤然间席卷全球，影响到我们生活的方方面面：从我们与亲朋的互动交流，到我们对家园和城市的感知，到我们的工作及其组织形式。在这种形势下，一些原本既已迫切的问题进一步加剧，从而诘问我们的社会结构：对平等的呼唤比以往任何时候都更加强烈。  

处于这些变化中的博物馆也不例外，文化领域所受到的影响最大。国际博协及其他国际组织进行的调研结果表明：博物馆和博物馆专业的形势是严峻的，无论是长期和短期来看，新冠肺炎疫情危机都会带来严重的经济、社会和心理影响。

然而，这场危机也可以成为加快博物馆业已展开的关键创新的一种催化剂，尤其是更加关注数字化和创造新的文化体验及传播形式。 这是我们社会的一个关键时刻。我们呼吁博物馆欣然迎接这个时刻并且引领变革。现在是反思我们博物馆与所服务社区的关系的时候了！要尝试新的复合式博物馆文化成果模式；要大力重申博物馆对于建设一个可持续未来的关键价值。我们必须倡导文化作为一种驱动力，在后疫情时代的复苏与革新中所具有的创造性潜力。 

在2021年国际博物馆日“博物馆的未来：恢复与重塑”这一主题下，国际博协邀请各博物馆、博物馆专业人员和社区，来创造、构想和分享，在创造价值（或共同创造价值）中的新实践、文化机 构新的业务运行模式以及应对当前社会、经济和环境挑战的创新性解决方案。

原文：

The year 2020 has been like no other. The COVID-19 crisis has swept the whole world abruptly, affecting every aspect of our lives, from the interactions with our loved ones, to the way we perceive our homes and cities, to our work and its organisation. Some already pressing issues have been exacerbated, questioning the very structure of our societies: the call for equality is stronger than ever. 

Museums are no exception to these changes, and the cultural sector is among the most affected: surveys conducted by ICOM and other international organisations present a dire situation for museums and their professionals, with serious economic, social and psychological repercussions in the short and long term alike. 

But this crisis also served as a catalyst for crucial innovations that were already underway, notably an increased focus on digitisation and the creation of new forms of cultural experience and dissemination. 

This is a pivotal moment for our society, and we call museums to embrace it and lead the change. The time is now to rethink our relationship with the communities we serve, to experiment with new and hybrid models of cultural fruition and to strongly reaffirm the essential value of museums for the construction of a just and sustainable future. We must advocate for the creative potential of culture as a driver for recovery and innovation in the post-COVID era. 

With the theme “The Future of Museums: Recover and Reimagine”, International Museum Day 2021 invites museums, their professionals and communities to create, imagine and share new practices of (co-)creation of value, new business models for cultural institutions and innovative solutions for the social, economic and environmental challenges of the present.

来源：中国博物馆协会

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