FBIF2019: Gaining New Momentum from Open Innovation

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We are in the second half of 2018. What impressed you most in food & beverage industry?

After years’ decelerated growth, food and beverage industry has finally ushered in the upgrading of consumption and a rebound in market growth. With market landscape speeding up its changing, the traditional closed innovation gradually becomes behind the times. All the cases of traditional giants teaming up with innovative products brands or ventures at home and abroad remind us of the increased complexity of future innovation. Yes, the innovation in future is the open innovation.

In the constantly changing food industry, the unceasing competition between food giants and food startups has aroused the vitality of innovation. In order to follow the new consumption concept and exploit the demand for sub-categories, in addition to the internal innovation to drive development, more and more food giants choose open innovation, resorting to external forces to achieve enterprise transformation, growth or even future deployment. Faced with the aggressive emerging food startups, food giants begin to launch bold and resolute M&As and incubator programs. Yes, Food & Money is the trend around the corner.

FBIF never skips any change in the food & beverage industry.

From 2014 to 2018, the annual FBIF has been held five times, with the number of participants increasing from 250+ in 2014 to 2000+ in 2018, almost eight times growth (and continuing with the growth rate of 69% every year). The proportion of clients from brand owners has reached up to 56%. Industry insiders now praised FBIF as the “Food Davos”! In the past five years, we’ve witnessed with you the decelerated growth of the food industry, the transformation of traditional companies under this circumstance and the rising of a great many new categories and innovative startups. This year, we’ll continue to witness with you the upgrading of consumption and the rebound in market growth. The innovation outlook changes constantly, but FBIF will explore the innovation path with you.

FBIF Participants Scale

Global Innovation, Powering the Future—Food & Beverage Innovation Forum 2019 (FBIF2019) will be held at Hangzhou International Expo Center from April 23rd to 25th, 2019.

At the starting point of future innovation, Let FBIF walk along with you.

01

FBIF2019 Agenda Introduction

The three-day FBIF2019 consists of Plenary Session A and Plenary Session B (CEO Grand Meeting) on Day One, five sub-forums on Day Two and Day Three including Product Innovation A (Dairy Products and Beverage), Product Innovation B (Super Ingredients and Snacks), Marketing Innovation, Innopack and Food & Money, and two awards ceremonies for “Marking Awards” and “Hello Foods Prize”.

Plenary Session

The internationalization of China's domestic brands has fueled a heated discussion at FBIF2018 and this year we’ve made a special plan to discuss this topic continually and deeply. Hot issues such as open innovation, enterprise transformation and digital transformation will also be discussed in the Plenary Session. In addition, CEO Grand Meeting is another special plan. We’ll invite enterprise CEOs to come together, share and discuss.

Swipe to view the scene of Plenary Session at FBIF2018

 “Marking Awards” and “Hello Foods Prize”

At the end of the first day, there will be two grand awards ceremonies for “Marking Awards” and “Hello Foods Prize”. We sincerely invite you to join us and witness the birth of the new talents. Currently, those two contests are under preparation. We also look forward to your amazing works to be awarded at the ceremonies!

Swipe to view the scene of Marking Awards ceremony in 2018

Swipe to view the scene of Hello Foods Prize ceremony in 2018 and juries

Product Innovation

Dairy products, beverages and snacks are the permanent focus of discussion in Product Innovation sub-forum. Heated topics will be presented, including drinkable yogurt, plant-based drinks, craft beer and energy bars. Meanwhile, we introduce new topics based on hotspots every year. This year, the new topic is about super ingredients—a new category with powerful growth potential. We hope to help companies that have used or will use the super ingredients to better grasp the new opportunities.

Swipe to view the scene of Product Innovation at FBIF2018

Marketing Innovation

Trends, channels, technologies and brand cases will continue to be the focus in Marketing Innovation sub-forum. While discussing the consumption trend “up for luxuries or down for benefits”, you will also hear some forward-looking speeches on “post e-commerce”, “new relations between retailers and suppliers”, “offline retail channel innovation” and discussion about transferring program fans to brand lovers via entertainment marketing. Analysis of excellent cases will also be presented on site.

Swipe to view the scene of Marketing Innovation at FBIF2018

InnoPack

Without further explanation, we all understand the importance of packaging to brands, and we couldn’t agree more with it after communication with the decision-makers of many excellent F&B brands and top suppliers. At the venue of FBIF2019, we will continue to share and discuss from the prospective of Design & Strategy, Materials & Technology. In addition, with the help of Super Package Studio we will probe the hidden design hotspots and material innovation and see the fearless imagines in real conditions.

Swipe to view the scene of InnoPack at FBIF2018

Food & Money

With continually changing consumption factors, the F&B industry is experiencing transformation. Cases of investment and financing illustrate parts of the picture in the industry. According to data from market research consultancy CB Insights, the number of investors participating in the food and beverage sector has gradually increased since 2013. The latest two years have witnessed a more than 88% growth in annual average financing amount. Apart from venture capital funds and private equity firms, this also includes more VC funds from major food corporations.

With food startups rising aggressively and food giants launching their food deals or incubator programs, the olive branch from a friendly capital market has made the investment and financing in the industry hit its prime. Therefore, we, in strategic collaboration with the food entrepreneur focused media FoodPlus, specially add Food & Money sub-forum during FBIF2019 sessions to discuss with you the current status and the future of food startups and investment.

FBIF2019 Partners

Marking Awards - Exclusive Visual Design Partner

 FBIF2019 Strategic Partner in Food & Money Sub-forum

02

FBIF Speakers & Juries

（Some positions may be changed）

Previous speakers and juries of FBIF

Previous speakers and juries of FBIF

03

Highlights of the FBIF2018 Exhibition Area

Swipe to view the scene of the FBIF2018 Exhibition Area

At FBIF2018, thanks to Hello Foods Market, we appreciated and experienced many innovative products from all over the world. Tetra Pak Bar shared with us new concepts of beverages and packaging solutions. Yili Group displayed the cute and intelligent voice robot. All those wonderful things rendered FBIF2018 more tempting. In order to enrich participating experience of FBIF guests and participants, and satisfy the needs of more companies, FBIF2019 exhibition area is expected to be expanded more than three times and accommodate 200+ exhibitors, with two additional event areas presenting more highlights. We are looking forward to seeing more inspirations, passions and excitements with you at FBIF2019.

04

Partial Participating Companies of FBIF2018

Slide the see more of the participating companies

05

Media Partners of FBIF2018

Slide to see more media partners of FBIF

06

Previous Coverage of FBIF

Please reply with “FBIF”  at the backstage to check the previous FBIF information.

07

Registration and Contacts

Warm Notice: FBIF2019 has been officially launched. Register bef. Oct. 31st (First 100 only) will receive 20% discount.

You can also visit http://www.foodforum.cn/agenda.html to check the full agenda.

Cannot wait to participate? Or still wonder?

1. Your forum seems great. Would speakers on the agenda all come over? Do we have the chance to give a live speech? Actually, I have been invited for many times.

First of all, thanks for your acceptance. It’s not easy for FBIF to be entitled as “Food Davos”. The first step we take is to put the verified speakers down in the agenda and ensure what you see on the agenda is what you get on site. In recent two years, the number of our speakers and juries has been stable at around 120. However, there were always some unexpected yet inevitable incidents, causing one or two speakers unable to attend, such as breakdown of transportation system (we’ve even encountered volcanic eruption, forest fires and airplane pilots’ strikes.) In this case, we would confirm with substitutes timely, update the electronic edition of the agenda, inform everyone in advance and explain this episode on site.

Regarding speeches, if you have strong strategic awareness, adequate and innovative cases, abundant insights and a firm and steady stage presence, you are more than welcome to join! However, we have the strictest requirements on contents and speaker candidates. You’d better be well-prepared in advance.

2. What types of companies and what departments of people are involved at FBIF? Can I meet with high-level managers at the meeting?

That is a good question. Please see the chart of attendee analysis at FBIF2018 and you’ll probably find the answer.

Attendee Analysis of FBIF2018

To learn more about FBIF2019, please contact:

Speech Opportunity & Strategic Cooperation

Isabella Hsu

T : + 86 21 5767 0513

M: + 86 182 1704 9505

E: [e-mail]

Domestic companies Registration & Sponsor

Bill Wang

T : + 86 21 6218 0569

M: + 86 182 2169 9058

E: [e-mail]

Overseas companies Registration & Sponsor

Ada Chen

T : + 86 21 6208 0525

M: + 86 150 2183 9607

E: [e-mail]

Media Cooperation

Alice Du

T: + 86 21 52908253

M: + 86 15942659899

E: [e-mail]