Act to Inspire: Tracing Our Food’s Journey

Do you often wonder ‘where’ your food comes from? Do you share concerns about the safety of what you eat? Curious about the state of organic agriculture in China? Interested in being a part of the rapidly-growing, responsible food movement that promises to feed a growing global population? Would you like to connect with brands in your local community who are working towards this mission?

source: https://www.facebook.com/finnairsuomi/

Join Green Initiatives and The Nordic Consulate Generals in Shanghai, for a full-day event (Marketplace + Expert Panels) on Saturday, 22 May 2021, focusing on sustainable food and Nordic lifestyle.

The marketplace will feature nearly 20 food vendors, and 3 insightful expert panels from business leaders, academicians, researchers, industry bodies, nonprofit organizations and food brands, all focused on food transparency, sustainability, and their relationship with Nordic health food productions and lifestyle.

source: Matthias Guilin，嘉亭荟 Life Hub @ Anting

Event Itinerary :

• 11:00 – 19:30 Community Market / Food Street @Sinan Mansions - Street-market
• 10:00 – 18:00 Talks / Panel Discussions by Local Thought Leaders @Literature House, Sinan Mansions 

source: https://www.sohu.com/a/421352418_120209938

Find below the topics for the panel discussions, including speaker information. 

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PANEL 1:  DO YOU KNOW WHERE YOUR FOOD COMES FROM? 

Time:  10:15-11:15 

The organic movement is gradually going from niche to mainstream; however, questions remain around affordability, transparency, and scalability - not only for consumers but also for farmers who would like to keep up with the organic market but may not have the resources to certify their products. Lack of transparency has created many consumers to get skeptical of ‘organic foods’ and doubt their health or environmental benefits.
Speakers:

• Matilda Ho, Founder & CEO, BitxBites & Yimishiji
• Yulia Yao, Co-founder, Head of Traceability Dept.IQC（Shanghai）Co., Ltd.
• Johan Lennefalk, Market Manager - Beijing & Greater China, Business Sweden
• Isabella Wang, Deputy General Manager, Nuobo Ecommerce; Founder, NDST

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PANEL 2: SHAPING THE FUTURE OF ORGANIC AGRICULTURE IN CHINA

Time:  12:30-13:30

Agriculture is a vital industry in China, employing over 300 million farmers and accounting for 10% of China’s GDP. The industry is characterized by a huge number of smallholder farmers with extremely small farms, working in very diverse contexts. How can they be mobilized to create healthier, safer food for the country?

Speakers:

• Fred Yang, Founder, Rainbow of Hope & Urban-Rural Bridge
• Ana Terra, Managing Partner, Goma; Founder, Nutrition with Ana
• Others - TBC

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PANEL 3: FEEDING OUR FUTURE: FOOD SAFETY & SECURITY THROUGH TECHNOLOGY 

Time: 16:30-17:30

The latest technologies are elevating the way many food businesses operate. Not only do these technological tools make food safer, more accessible, or reduce waste, but they can also help reduce costs at all ends. What are some of the most notable local and global examples of technology being used to transform our food systems for the better?
Speakers:

• Chloe Zhao, Sales & Marketing Manager, Orkla - Norway's largest food brand

• Others - TBC

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Note：

• The entire event is open to all and free to attend.

• Due to limited capacity, registration is required for the panel sessions. (see below)
  

• All panel sessions will be bilingual, supported by simultaneous translation.

• More speakers' information will be updated on the sign-up platform shortly.

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Scan the QR code below 

to sign-up for the panel sessions

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