北京OPPO超级旗舰店,位于北京华熙LIVE · 五棵松。作为该项目的设计方,我们构想了一个相对自由的空间,不过度强调华丽的设计理念,而是还原人与氛围的自然关系。
The OPPO super flagship store is located in Huaxi Live, Wukesong, Beijing. As the designer of this project, we visualized a relatively free space, tried to not overstress the luxuriantdesign concept, but to develop the natural relationship between humans and atmosphere.
沿着建筑外部的L型路径,空间的临街立面采用12米高,6.4公分厚度的多层夹胶中空玻璃幕墙,形成凸曲面的体量,接入公共空间。
Along the L-shaped path of the outside of the building, the storefront facade of the space was chosen 12 meters high, 6.4 centimeters thick multi-layer laminated hollow glasscurtain wall, was connected to the public space as a convex surface.
项目地点位于“下沉式广场“,最初为解决内部两层结构引致的采光不足的可能及层高的局限,我们选择拆除二楼的绝大部分面积,将空间的单层高度拔高至近10米,扩展丰富了空间视角。
TheOPPO super flagship storeis located in a “sunken plaza”. Wegot rid of most of the area on the second floor and rosesingle-storyto a height of nearly ten meters, theviewing space has been expanded, and the insufficient lighting caused by the internal two-story structure and limitations of the story height have been resolved.
空间中置入6块8米高的LED屏幕模块,用于呈现动态的视觉观感。并通过机械模组的随机性移动增强了演示画面在空间中的流动感。
We placed six 8 meters high LED screens in the space that move as the viewers’ eyes rove across their surface. The random movement of the mechanical module intensifies the flowingfeel of demonstration video in the space.
空间内相对的趣味点是在墙面设立的触发式互动装置,通过摘戴耳机的动作,使视-听达成交互联动体验。
The relativelyinteresting point in the space is the triggered interactive device set up on the wall. Customers can achieve an audio-visual experience by removing and wearing headphones.
二楼部分被保留下来的空间,依据不同的使用需求,设置了维修部及售后等服务类沟通环境。
According to different needs, the reserved space on the second floor has set up a communication environment such as Maintenance Department and After-sales Department.
作为我们与OPPO合作的第三家超级旗舰店,我们尝试在此项目的设计中,营造出轻松的状态,鉴于这个充斥各种文化色彩的时代,我们希望弱化空间内明确的符号定义,以丰富的经验及严谨的逻辑呈现诚实的结果。
As our third super flagship store in cooperation with OPPO, we tried to create a relaxed atmosphere in the design of this project. Given that this era of various cultures, we hope to weaken the clear definition of symbol and to present honest results with our rich experience and rigorous logic.
Name | OPPO SUPERFLAG STORE Location | Beijing, ChinaInterior Design | VincentZhang DOMANIArchitecture Design | VincentZhang DOMANICooperative Design | 史静雯等 DOMANI东仓建设
DOMANI东仓建设成立于2005年,坐落于中国广州。致力为不同行业的前瞻性客户提供顶级的建筑、室内及产品的创意与设计。并为市场贡献完整的高水准商业设计作品,来帮助众多企业获得全新的空间体验。及通过高溢价的空间作品带来卓越的市场反馈。东仓建设作品已囊括诸多国际权威赛事殊荣,并成为亚洲地区顶级设计机构之一。
DOMANI东仓建设秉持严谨的职业态度、卓越的设计团队与全面的项目控管模式,并结合庞大的项目顾问资源系统,通过多元化的空间作品呈现更具国际视野的企业态度。
张星 / Vincent Zhang
张星 Vincent Zhang;著名设计师,中国设计名片级人物,响有极高声誉。1992年进入设计领域 2004年创立香港东仓建设,帮助众多企业获得全新视觉体验的同时协助其获得更高的营利可能,并带领团队拿下过百项设计大奖。
DOMANI 近 期 案 例
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