“在这条追求爱和自由的旅途上，大家目的地截然不同，但COTTIA GIRLS 相伴而行。她们都拥有同样的“罗盘”，一个由自己内心发出的导航系统。她们都知道，自己的内心才是最准确的指南针，跟随内心的声音走，才能触及属于自己的最美的风景。”—— COTTIA CREW"On the journey of pursuing love and freedom, everyone has a different destination, but the COTTIA GIRLS travel together. They all have the same inner compass and know that by following it, they can reach the most beautiful scenery that belongs to them."——COTTIA CREW
COTTIA首家线下门店选址于深圳中洲湾C Future City购物中心，集艺术文化与潮流一体的年轻消费力聚集地。这源于品牌为新世代独立女性的个性化形象表达提供先锋时尚选择的初心，更呼应了以空间具象化品牌内核并放大传播声量的诉求。为此COTTIA邀请DOMANI东仓建设一同策划并进行空间设计。COTTIA's first offline store is located in Shenzhen's C Future City shopping center, targeting young consumers interested in art, culture, and trends. The brand aims to provide avant-garde fashion choices for the new generation of independent women and amplify its core values through the store's design, which was created in collaboration with DOMANI.
using light as a medium to create a unified context
建筑是捕捉光的容器，就如同乐器如何捕捉音乐一样，光需要可以使其展示的建筑。——英国建筑师罗杰斯
Architecture is the container that captures light, just as an instrument captures music. Buildings are needed to show off light.——British architect, Richard Rogers
在纯白之中，光从深处透出、从高空倾泻。光勾勒形体、递进层次、形成节奏。抽象的精神由此被赋予形态，并在光的调和之中获得连贯的内在逻辑与秩序，为空间中即将上演的剧目准备就绪。
In pure white, light penetrates from deep within and pours down from high above. Light outlines forms, creates progressive layers, and forms a rhythm. Abstract spirit is thus given form and obtains a coherent internal logic and order in the harmony of light, preparing for the upcoming performance in the space.
The realm of pure white The palace of the spirit
它产生于内心，产生于一种出神的情感，它以某种方式融化并吸收感官世界。广阔性在人心中获得对人自身的意识。——巴什拉《空间的诗学》”It arises from the interior, from a kind of enraptured emotion, and it somehow melts and absorbs the sensory world. The sense of spaciousness attains in man an awareness.”From Gaston Bachelard's "The Poetics of Space”拥有6米的铺内高度在主流商场负一层中是罕见的，这几乎是业主与设计师从众多备选店址中将其敲定的决定性要素。即便门面扁长而店内净面宽不大、纵深极深、且纵深朝向与门面呈倾角、空间不方正，但却足够独特，且适合打造情绪化与概念性极强的品牌场域。Having a 6-meter-high ceiling in the basement level of a mainstream shopping mall is rare, and it was a decisive factor that the owner and designer chose this location over many other potential sites. Even though the storefront is long and narrow, with a relatively small net area and deep depth, and the space is non-rectangular with an angled orientation towards the storefront, it is unique enough and suitable for creating an emotional and highly conceptual brand atmosphere.
挑高5米的斜顶，交叠错落的块面，强形式感与构成手法叠加，在消解原天花两侧管道设备的同时，竭尽释放纵向尖顶空间中所蕴含的体感能量。而纵深向内分流两侧亦保留视线连贯不作遮挡，回形动线给人以秀场T台的遐想。A sloping roof with a height of 5 meters, overlapping and staggered blocks, strong formal sense and compositional techniques are combined to dissolve the equipment on both sides of the original ceiling, while fully releasing the potential energy contained in the vertical pointed space. The visual continuity is preserved on both sides of the inward flowing stream, without any obstruction, and the curved and dynamic lines give people the imagination of a fashion show runway.在极致的纯白的朦胧与暧昧中，挑空感、纵深感与环绕布局放大感官冲击，其包容之力将人拉入其中，展开一个充盈着自我意识与独立信仰的精神宫殿。In the ultimate pure white hazy and ambiguous space, the sense of space, depth and surround layout amplify the sensory impact, and its inclusive power pulls people in and unfolds a spiritual palace filled with self-awareness and independent belief.
Softness and HardnessA dialogue around the core
我用一笔创造出我自己世界的主人无拘无束的人—— 皮埃尔·阿尔贝-比罗" I create myself with a stroke of the pen, the master of the world, a person without constraints."From Pierre Albert-Birot空间语汇的对话性是基于品牌内核的表达。在强调力量感的直线条空间中，曲线挂杆有如悠扬旋律萦绕。温润细腻的微水泥构成主基调与氛围感，利落的磨砂亚克力造型受之包裹，散布其中并相互呼应。立于空间核心位置的大体块强调“存在感”与冲击力，与分列两侧的通道构成对仗，金属质感的细线条挂杆与小尺度logo点缀其间。发光亚克力岛台以恰当的尺度关系嵌入体块之中，与之同时也包括收银、试衣与陈列等综合功能模块。宏大与精巧、实与虚、整与零，是柔与刚的不同面向。This passage describes the design of a space that uses a mix of strong linear and curved elements to create a sense of power and melody. The warm and delicate micro-cement creates the primary tone, while sleek frosted acrylic shapes add a touch of elegance. A large block at the center emphasizes its "presence" and impact, while thin metal rods with small-scale logos add detail. A luminous acrylic island counter is included for functions such as a cash register, fitting room, and display. The design incorporates a mix of grandeur and delicacy, substance and emptiness, wholeness and fragmentation, and hardness and softness.
而亚克力岛台单体，本身即是这种对话性的集合。当人们倚靠在修长、悬浮的台前，干燥硬质的触感下传来适宜的温度，物性边界在柔光中羽化，观念也在此得到传达：柔与刚的对话同时发生于个体之间与个体内部，多样的辩证关系构成多重性，正如当代性别议题下的讨论，难以达成定论却也无须加以定义，其结果终将催生对价值多元与个体独立的普遍意识。The acrylic island countertop embodies the dialogue between softness and hardness. People leaning against it feel both the dry and hard texture and an appropriate warmth. This reflects the idea that the dialogue between softness and hardness occurs between and within individuals, creating a diverse and multiplicitous relationship, similar to contemporary discussions on gender issues. This will ultimately lead to a universal awareness of diversity of values and individual independence.
Symbolic representation of a super symbol
COTTIA 符号的标志性运用已形成广泛认同的二维印象。由线上至线下，由二维至三维，在空间向度的引入之下，店面的符号化表达不再局限于平面维度的视觉可能性。The iconic use of COTTIA symbols has formed a widely recognized two-dimensional impression. With the introduction of spatial dimensions, from lines to planes to three-dimensional space, the symbolic expression of storefronts is no longer limited to visual possibilities in the two-dimensional plane.视角回到门店的狭长立面，一侧的大型立方体品牌超级符号装置，是光的聚集，也是光的指向。Returning to the narrow facade of the store, the large cubic brand super-symbol on one side is a gathering and directing of light.悬浮装置本体由品牌名称COTTIA的首字母“C”与其多维度不同面向的变体构成，以立体转动的“罗盘”为概念。而其于地面的二维投影浮雕则可视作抽象化的精神图腾，恰与实体在物理空间中形成的光影肌理相互交叠。The suspended installation consists of the initial letter "C" of the brand name COTTIA and its multidimensional variants, forming a three-dimensional rotating "compass" concept. The two-dimensional projected relief on the ground can be seen as an abstract spiritual totem, overlapping with the light and shadow texture formed by the physical entity in the physical space.
在此多重语义之中，似乎可以窥见，品牌内核投射于其追随者，又以印记的形式沉淀为可被传递的信念。这正是对“罗盘”的释义，也是我们所相信的品牌的力量。
Amidst this multiplicity of meanings, one can glimpse how the brand's core values are projected onto its followers and solidified into a belief that can be transmitted through branding. This is precisely what the definition of "compass" implies and what we believe in the power of branding.
项目名称 | COTTIA 深圳中洲湾店
Project Name | COTTIA Flagship store
项目地址 | 中国 深圳
Project Location | Shenzhen, China
项目面积｜160㎡
Project Area | 160 sqm
项目业主｜COTTIA
Client | COTTIA
主案设计 | 梁永钊/ DOMANI东仓建设
Leading Designer | Kingson Leung/ DOMANI
设计助理 | 唐嘉颖、张成 / DOMANI东仓建设
Assistant Designer | Carving Tang、Cheng Zang/ DOMANI
项目工程 | 深圳市翔麟工程有限公司
Construction | SHENZHEN XIANG LIN ENGINEERING CO. LTD.
装置工程 | 艾博思科技互动有限公司
Installation | DR.MACHINE
传媒管理 | 黎颖欣 / DOMANI东仓建设
Public Relation | Emily Li /DOMANI Architectural Concepts
项目摄影 | 吴清山
Photographer | QingshanWu
DOMANI东仓建设成立于2005年，坐落于中国广州。致力为不同行业的前瞻性客户提供顶级的建筑、室内及产品的创意与设计。并为市场贡献完整的高水准商业设计作品，来帮助众多企业获得全新的空间体验。及通过高溢价的空间作品带来卓越的市场反馈。东仓建设作品已囊括诸多国际权威赛事殊荣，并成为亚洲地区顶级设计机构之一。DOMANI东仓建设秉持严谨的职业态度、卓越的设计团队与全面的项目控管模式，并结合庞大的项目顾问资源系统，通过多元化的空间作品呈现更具国际视野的企业态度。
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