其他
全球首家香奈儿美妆工坊Chanel Atelier Beauté Boutique开幕
我们有“iziRetail逸芮”、“iziRetail热点”两个公众号，内容有差异，欢迎长按文末二维码关注。
本文转载自：Observer （英文原文附在文末）
"Chanel’s Very First Atelier Beauté Boutique
Is Here to Transform Your Beauty Routine"
by Morgan Halberg
2018年，Chanel推出的一系列彩妆快闪店在社交平台上引起了轰动。今年，品牌趁热打铁，在纽约开设了一个美妆精品工坊，圆了众多美妆达人、爱好者一个梦。
全新的精品概念店位于纽约SOHO区伍斯特街，消费者不仅可以在这里买到各种彩妆、护肤品和香氛产品，还能体验个性化的服务。
当消费者进入店内时，可以将自己的随身物品存入储物柜中，便于更加轻松地享受整个购物体验过程。之后需要通过手机创建一个在线账户，除了跟踪记录自己在店内体验和喜欢的产品外，还可以利用这个账户预约店内的美容护理项目。
按照产品的特性及服务，店内划分了不同区域，包括：清洁、护理、底妆、眼妆、唇部彩妆、护肤咨询、香水、私人化妆区和Coco Lab等。
除了常规的产品体验区域，有的区域会提供比较独特的服务。比如在护肤咨询区，消费者可以将自己的需求表述给专业的护肤咨询师，在他们的帮助下去选择适合的产品。
店内提供一些收费的咨询项目，如果你不想偏离自己目前的护肤方案，可以花费12美元选择“Complete Your Routine”服务；如果你想尝试全新的护肤产品，或者有新的护肤诉求，可以选择“Create Your Routine”，价格是18美元。每种都包含产品小样及护肤计划。
此外，在私人化妆区，消费者可以向驻店的化妆师进行咨询，并且预约化妆服务（75-100美元）。值得一提的是，如果想要学习一些化妆技巧，比如猫眼妆、遮瑕技巧等，可以在店内报名化妆培训班（75-95美元）。
Chanel还非常重视千禧一代的消费体验，在Instagram上为美妆爱好者设立了分享社区，@WeLoveCoco。
在接下来的几个月里，香奈儿将和美容专家一起举办一系列的研讨会和美妆活动。虽然具体的细节还没有正式宣布，但还是非常令人期待的。
After making a splash with its oh-so-Instagrammable pop-ups last year, Chanel is finally launching a permanent shop dedicated to all things beauty. The French fashion house officially opens the doors to New York’s Atelier Beauté today, and it’s a beauty lover’s dream come true.
Located at 120.5 Wooster St. in Soho, the shop is a brand-new concept for Chanel. Stocked with makeup, skincare and fragrance products, the studio-style space offers guests a very personalized experience.
Upon entry, they can store their bags and items in a locker and then use their phones to create an online profile, which allows them to keep track of and organize the products they test out and like as well as book future beauty appointments at the boutique.
The store is divided into several different “zones,” each featuring products for a different stage in the beauty-ritual process: Cleanse, Care, Skin Enhancers, Face Definers, Eye Definers, Lip Color, Skin Service, Atelier Parfum, Private Vanities and Coco Lab.
And because this is Chanel, it isn’t your average beauty experience. Most of the zones are self-explanatory, but a few are more unique. In the Skin Service zone, for example, the in-house Atelier Guide will select products for you based on your specific needs. The “Complete Your Routine” consultation (cost: $12) is geared toward those who don’t wish to stray too far from their current skincare regimen, while “Create Your Routine” ($18) is for shoppers looking for something totally new. Both come with samples (three for “Complete,” five for “Create”) and a skincare plan.
At Private Vanities guests get a consultation with one of the makeup Artists-in-Residence, while Coco Lab proves that even a classic institution like Chanel is here for millennials. It’s all about @WeLoveCoco, Chanel’s entirely beauty-focused Instagram account—think of it as a fancy photo booth for crafting peak #content.
The shop’s makeup services include both application appointments ($75 to $100) and lessons ($75 to $95), where you can learn a specific cosmetics skill like creating the perfect cat eye or spotless contour.
Chanel will host a number of workshops and activations with beauty experts in the coming months, though it hasn’t officially announced any details. No word yet on if Atelier Beauté will follow in the footsteps of the fashion house’s recent Le Rouge pop-up, which unveiled exclusive items like a $30,000 crystal perfume, but we’re expecting to see some equally luxe surprises soon enough.
(原文链接：https://observer.com/2019/01/chanel-atelier-beaute-boutique-store-opening-new-york/)
往期文章：
长按二维码关注“iziRetail逸芮” : )
▼
欢迎扫描二维码添加iziRetail为微信好友
与我们进行更多互动
▼