纵横商赛 | 海嘉学子晋级WYEF世界青年经济论坛-商赛全国冠军赛 BIBA into WYEF Championship
提到商业，
你想到的是不是密密麻麻的利润表？
还是拗口的商业名词短语？
为什么星巴克横着排队，而麦当劳竖着排队？
... ...
我们时常会看到一些人
能从一个产品的外包装
分析出这个设计背后所涉及的供应链
从一个货架的摆放设计
在利润率、消费率、人流量的角度
分析出这样做的原因
疫情期间，一群海嘉少年凭借敏锐的商业头脑、应对自如的英文演讲能力，与全国各个学校的选手们同台竞技、云端论剑，完成一场精彩绝伦的ASDAN模拟商赛对决。在刚刚过去的五一假期中，由海嘉6位中学生组成的模拟公司以初中组第三名的好成绩，成功晋级WYEF世界青年经济论坛-商赛全国冠军赛。
作为享誉国内的商学金融类学术竞赛，ASDAN 模拟商赛以专业的模拟商战IT系统为基础，完全仿真还原市场和公司运营的真实环境与决策过程。ASDAN 模拟商赛以英语为比赛语言，6-8位同学们组成小组成立公司，在公司运营、公司路演、商业对决、拍卖大会四大部分的比赛中，最后赢取最多利润的公司成为冠军。迄今已经成功举办超过220场，累计超过30000名学生参与其中。
ASDAN模拟商赛比赛周期持续一到两天，设有运营决策、公司路演和商业竞答三大核心环节，以及不同的特色环节，旨在让学生收获基础的商业知识的同时，培养他们的团队协作能力、问题解决能力、学习与实践能力、市场分析能力、公众演讲能力和沟通能力。
商赛暂告一段落，让我们一起透过采访，来认识这一群纵横商场的后浪少年吧！
线上
Online
&
采访
Interview
Q
ASDAN商赛与其他比赛相比有什么不一样的地方？
刘佳音：
ASDAN是一个关于经济和金融的比赛。它为我们打造了一个和现实职场很相似的环境，并在这里进行种种类型的模拟比拼。我们一开始是抱着探索的心态去尝试。后来不断晋级，随后又参加了各种商赛，最后杀进前三名，当然为这个比赛我们每个人都付出了很多，并也得到了回报。参加这个比赛是一个很好的体验，也是不错的锻炼机会，提前了解并学习大人们的世界。同样这个比赛可以帮助我们提高团队协作、市场分析、公众演讲等能力。ASDAN的商赛也有很多种。我们不仅参加了商赛，还参加了LIBF答题赛，都是不错的体验和学习机会。
ASDAN商赛跟其他比赛不一样的地方是它是一个能增加你的商业头脑的比赛。
曹雨桐：
郭浩宇：
第一次参加这样的比赛，它的形式和之前的各类比赛完全不一样，竞赛中，我们真实地觉得自己就是在经商赚钱。
ASDAN是一个经济相关的比赛，比赛中要考虑多个商业和数学变量，充满不确定性。比赛前要做很多准备，比如说创建公司，决定公司名称，设计Logo和宣传语，设计产品，做路演PPT，写演讲稿，做海报等。线下赛两天的比赛中强度很大，有商业拍卖，商业决策4轮，2轮路演。其中一轮是第一天晚上公布题目，第二天上午就要进行。时间很紧张，很具挑战性。
孙延珑：
王玟雅:
我认为ASDAN和其他比赛不同的地方就是它是一个模拟现实经济商业的一个竞赛，在这个比赛里我真的体会到了团队合作的重要性，但在其他比赛中并没有很深的感触，我觉得我真的就是和我的伙伴们在经商，在赚钱。参加这个商赛对我真的是一个非常好的体验，挑战和学习机会。
ASDAN商赛考验你的各种能力，不仅仅是商赛知识，还有团队合作，社交能力，制作能力等等。而且，除了商赛决策之外，ASDAN还有许多其他环节，比如路演，拍卖。有更多的环节，能够更全面的培养你的商学知识和经验，还能增加比赛乐趣。
刘秉轩：
Q
为期2天的比赛过程中，你觉得哪一个环节对你的挑战最大？你和你们的团队是如何克服这一问题的？
刘佳音:
在我们刚结束的全明星（All Star）比赛中，我认为最有挑战的就是Stock Simulation，这个是一个关于投资部分的小比拼。总共分为三轮，起初它给我们每个人一定的钱让我们去投资。通过看每个地方的报表计算出投资的风险以及利润，然后进行选择。
还有一个非常有挑战的项目就是一个关于IPO的Elevator Pitch（电梯演讲）。每个组有为时一分钟的演讲时间。剩余的人会在Bilibili上看现场直播。这个环节非常考验你的口才和现场发挥的能力，非常有挑战性而且非常有意思。
我认为，做决策轮的挑战最大。决策轮是整场比赛的核心，也是最重要的部分。在最开始参加ASDAN商赛的时候，我们完全没有搞懂如何进行决策，导致了一些亏损。到了后来全明星赛的时候，我们总结经验，探索市场规律，比如发现了一些城市有持续性的良好销量，确认了员工工资，确保不会有员工流失，按照市场价格偏上定价等。
刘秉轩:
孙延珑：
对于我来说，最大的挑战就是领导整个团队完成路演。我们其中有的队员在演说时不够自信。为了克服它，我让团队每个人都尽量选择自己擅长或喜欢的部分，提前准备好各自的PPT，整合在一起后我们再讨论修改，并互相给建议。还在路演之前合练了好几遍。
刚结束的全明星赛增加了一个与IPO相关的Elevator Pitch环节，在Bilibili上现场直播，给每个公司一分钟时间，看看如何在这么短的时间内打动投资者。我是第一次听说，上网找相关信息，正好看到有一个节目：Entrepreneur Elevator Pitch，从中学到了不少技巧，再结合我们公司和产品信息，演讲起来就有信心多了。
我觉得在赛前期的准备真的是一个非常大的挑战，尤其是在线上，互相联系非常不方便，讨论也很困难，有的时候队员不能及时回复。在我负责制作的PPT上也出现了问题。最后我们几个人还是完成了，后期的修改CEO（Mark）做的是最多的。Mark真的是一个很好的 Leader。
王玟雅：
曹雨桐:
在一次比赛中，我的角色是COO，但我之前并不知道COO是做什么的，而且我还要参与面试以及回答评委提出的问题。我跟家长讨论了有关于COO的角色、责任以及工作内容，同时跟我们的CEO Mark讨论一些问题，最终成功的完成了演讲以及Q&A环节。
Q
商赛非常考验团队，在你们的路演、公司战略规划等过程中，你们是如何规划并进行角色分工的，分工的依据是什么？
刘佳音：
在比赛中任务分配常常给我带来难题，但我们一般都是按照个人喜好和自己擅长的进行分配。一般有能力的或愿意的可以去当CEO（我当过）.其他人的可以负责PPT，演讲，投资，拍卖和海报等等的。我们都是自愿负责。
角色分工是职场管理中的一大难题。在商赛中，我们根据自己擅长的领域来进行分工，CEO交给能够做决策并善于演讲的人来担任，利润成本委托给细心、数学好的人来负责，PPT则交给善于文案撰写、电脑操作的人来运营。
郭浩宇：
孙延珑：
在具体分工中，我们充分考虑团队中每个人的爱好和优势，因为只有这样才能最大程度的激发每个人的热情，让每个人都担任自己喜欢且擅长的工作。
我们是按照各自所擅长的来分工。我们会顾及到每个人的爱好，让大家都能满意自己的分工。
王玟雅：
刘秉轩:
我们分工主要是按照个人的兴趣和他/她在某个领域进行分配的。这样分配下来，大家都没有意见，也会积极完成自己的部分。我擅长美术类和制作PPT, 所以我就分到了PPT制作和图纸的工作。
在几次线上比赛中，我们轮流扮演CEO。在我当CEO的时候，根据每个人的兴趣、优势以及前期比赛积累的经验，进行角色分工。在遇到困难的时候，想办法去解决，当然团队合作也很重要。大家配合得非常默契，慢慢磨合得越来越顺畅。
曹雨桐：
Q
在准备和参加的过程中，有没有发生一些印象深刻的故事呢？
刘佳音：
在我们第一次参加上赛的时候，有一个拍卖大赛（做房子），那时我们第一次参加商赛，并且第一次接触这种类型的游戏，当时因为不敢花钱，到最后一直亏损，眼看我们就要“破产”了。但是我们把最后的钱买了一个机器，幸好我们及时“补救”才把我们从“破产”的边缘拉回来。那是我认为印象最深刻的故事了。
一天的比赛下来，大家的身体和精神都很疲惫，但是每个人都很兴奋。没有人因为累就退缩，因为我们是一个团队，就要去承担团队的责任，这样才能收获团队的荣誉。
郭浩宇：
刘秉轩:
记得其中的一场商赛，明天早上就要路演了，我们的PPT还没有做完，每个人都很着急，于是，在那个晚上，我们全组的人员集体交流到深夜，到第二天，去往赛场的路上，我们才全部完成了PPT内容。
Q
对比商赛前后，你们觉得商赛带给你们的改变和收获有哪些呢？
刘佳音：
在商赛前我们没有太多机会在很多人面前演讲，所以我们首先缺乏自信，没有信心，合作能力弱（大家都想出头），就想着要去试一试。在商赛后，我们变得自信了，团队合作能力也强的，大家知道如何合理分配时间和精力，不会浪费时间。大家都变得宽容，张弛有度。都有了要取胜的心，所以在这次比赛我们不光收集总结了经验，还有着一颗取胜的心，虽然我们的对手都是师哥师姐们，但是我们有时信心最后取得了好的名次（Bronze Award）。
第一，我觉得我的社交能力得到了进一步提升，在展示PPT和拍卖环节时，都考验你的社交能力，社交关乎这你最终拍卖的结果和展示PPT的结果。
第二，我们的团队合作能力提升了，刚开始，我们并不太团结，如果要做一个项目，有些人不愿意做，还有人会意见不同意。随着团队磨合和彼此之间更加熟悉，整个团队都变的更统一，积极配合了。
刘秉轩:
郭浩宇：
让我们更深刻的理解了什么是一个团体，在一个团队中团结是最重要的，也学会了如何经商，怎么做到张弛有度，有道是富贵险中求，但一定要确保自己可以承受最不好的情况。
通过这次比赛，我认为有一个出色的商业头脑和高财商非常重要。在假期中我读了一些商业上的书籍，比如《富爸爸穷爸爸》，从中明白了现金流以及财务自由的概念，并给了我一些不同寻常的启示。
曹雨桐：
孙延珑：
商赛让我们更多地了解了现在的经济环境，还有公司的构成和运营中的各个环节。还告诉了我们一个很重要的道理，就是做事情要认真，要仔细审题。作为CEO，要发现每个人强项，在比赛中合理运用。合作很重要。在做决定时，需要谨慎，既要考虑短期目标，也要考虑长期目标。
Q
结合时下的疫情，很多的产业（尤其是餐饮、旅游等服务业）都受到了重创，如果此刻你们的公司也面临同样的危机，你们将如何去解决或缓解危机？
结合疫情下的重创，我们会利用各大电商平台和互联网资源，可以进行直播带货、云旅游、线上授课、外卖服务等等。不仅可以带来一些收入，更重要的是利用这次机会来积累口碑。
曹雨桐：
刘佳音:
可以通过暂时让公司停运减少亏损，然后也可以选择裁员。还可以临时建造网络上的平台。或和其他公司合并或收购，让公司往其他类似的方向发展（核心业务方向不变）如：餐饮可以改成线上种食物，收获后包邮到家（模拟线上农场，赚流量钱），旅游等服务业可以开通线上了解各个国家的节目，收费讲解各类景点，实现线上旅游，也可以挖掘到流量的第一桶金。以上都是可以在疫情期间尝试的。
在适当的情况下，可以考虑裁减部分无关人员，保留核心人员。同时，可以推进和有着共同利益基础的伙伴进行合作，抱团取暖，达到共赢。
郭浩宇：
王玟雅：
实体经济遭遇到困境，可以考虑线上线下相结合的形式，采用网上微店、淘宝、京东等平台来继续营业，拓宽经营渠道。
应对疫情可以考虑及时转型或者针对疫情制作一些防疫相关的产品，在保证质量的同时，尽可能的降低运营成本，实现创收。
孙延珑：
采访分割线
为使路演达到最佳效果，海嘉几位中学生一次次打磨讲稿，排练路演，熬夜准备PPT、反复研磨发言稿；初入商战，他们用流利专业的解说、自信的态度、充满创造力的宣传展现了公司的品牌和产品设计；纵横赛场，他们通过现场材料建立计算模型，做市场分析，制定运营计划，进行成本控制，利用有限的资金做出最佳决策，争取利润最大化。
生活从不辜负努力的灵魂。本次赛场上，海嘉的后浪少年们展现出“勇于冒险、善于探究、善于沟通”的10As精神，他们用努力与奋斗书写商赛答卷，用汗水与拼搏诠释风采，用团结与合作书写精彩人生。保剑锋从磨砺出，相信这群后浪少年们一定可以披荆斩棘，迈向更为广阔的世界舞台，开启不一样的精彩人生，未来可期！
注：本文现场图片均来自阿思丹学院。
During the epidemic, a group of BIBA juniors competed with players from various international schools and completed a splendid ASDAN Business Simulation with their sharp business acumen and affluent English presentation skills. During the May Day holiday, the BIBA team successfully advanced to the World Youth Economic Forum Championship to be held in the summer by winning third place in the Junior High School group.
As a well-known business and financial academic competition, ASDAN Business Simulation is based on a professional business simulation IT system, which fully simulates the business competition activities and the real market environment using decision-making processes from examples of company operations. The ASDAN Business Simulation uses English as the working language with 6-8 students forming one company. In the four major competition areas i.e., company operation, road show, business duel and commercial auction, the company that earns the most revenue wins the championship. Since the beginning of the competition, more than 220 games have been successfully held with the participation of over 30,000 students.
The ASDAN Business Simulation lasts for two days with three core sections: operational decision-making, company road show and business competition. It aims to enable students to acquire basic business knowledge while training their skills in teamwork, problem solving, quick learning, market analysis, public speaking and communication.
As the competition has drawn to an end temporarily, let's get to know this group of juniors through an interview.
Interview:
Q
What is the difference between ASDAN Business Simulation and other competitions?
Joyce Liu:
The ASDAN Business Simulation is very similar to a real workplace. Participating in this competition is a good experience and a good rehearsal helping us to improve our teamwork, market analysis, and public speaking skills.
The difference is that it is a competition you can increase your business acumen.
Tony Cao：
Mcqueen Guo:
As a first-time participant, its form is completely different from any previous types of games I’ve taken part in. In this competition, we truly feel that we are doing business to make money.
ASDAN is an economic-related competition, which is full of uncertainty with multiple business and mathematical variables. A lot of preparation is required before the competition, such as setting up a company, choosing the company name, designing logos and slogans, designing products, doing a road show PPT, writing speeches, making posters, etc. The two-day offline competition is very intense, with four rounds of commercial auctions and business decisions, and two rounds of road shows. In one round, the assignment was given on the first night and the work needs presenting the next morning. Time is tight, it’s very challenging.
Mark Sun：
Q
During the two-day competition, what was the most challenging part for you? How did you and your team overcome this hurdle?
Joyce Liu:
During my first ASDAN competition, there was a house-making game, which I thought was very challenging and interesting.
The game is conducted online. The most challenging part for me was making decisions which could lead to a straight loss. However, we compared our notes and data, found the clues and finally made right decisions.
Bensen Liu：
Mark Sun:
For me, the biggest challenge was to lead the entire team completing the roadshow. Many of us had stage fright and were not confident in delivering our presentations. In order to overcome this, we wrote a draft for everyone and practiced many times beforehand.
Q
The business competition tests the whole team. In your road show, company strategic planning and other processes, how did you plan and assign roles, and what is the rationale behind it?
Mcqueen Guo:
Role assignment is a major problem in a workplace management. In the competition, we divided the work according to our areas of expertise. The CEO was handed over to those who can make decisions and are good at speaking. The balance sheet was entrusted to the thorough and mathematical mind. The PPT was then put in the hands of our computer-wiz and copy writer.
In the specific assignment process, full consideration was given to the hobbies and advantages of every team member. Only in this way can everyone's enthusiasm be stimulated to the greatest extent, so that everyone can take up their favorite and best-fit responsibilities.
Mark Sun：
Q
Have you got any impressive stories from the preparation and during the game itself?
I remember in one of the games, everyone was very anxious as there would be a road show next morning yet our PPT had not been completed. So our entire team stayed up, discussed and worked until very late. On the way to the venue next morning, we completed the PPT content just in time. After a day of competition, everyone was exhausted, but very excited. No one was backing off due to fatigue. As a team, we had to bear the responsibility in order to reap the honor.
Mcqueen Guo:
Q
What changes and gains has the competition brought to you?
Bensen Liu:
The changes brought about were mainly a boost in our confidence, and second a strengthening of teamwork skills.
It gave us a deeper understanding of what a team is. Unity is the most important factor in a team. We have also learned how to do business and how to practice moderation. It is quoted that money comes from danger. But we must ensure that we can afford the risk in a worst-case scenario.
Mcqueen Guo:
Mark Sun:
It gave us a better understanding of the current economic environment, as well as the various aspects of a company's structure and operation. It also told us a very important truth that in order to succeed you must work rigorously and examine tasks carefully. It is a CEO’s remit to discover everyone's strengths and employ them reasonably in this game. Cooperation is very important. When making decisions, one needs to be cautious, considering of both short-term and long-term goals.
Q
With the current epidemic situation, many industries (especially service industries such as catering and tourism) have been hit hard. Should your company be faced with the same crisis at this moment, how would you solve or alleviate the crisis?
Mcqueen Guo:
Role assignment is a major problem in a workplace management. In the competition, we divided the work according to our areas of expertise. The CEO was handed over to those who can make decisions and are good at speaking. The balance sheet was entrusted to the thorough and mathematical mind. The PPT was then put in the hands of our computer-wiz and copy writer.
The running of a business can be temporarily suspended, or the company can be developed in other directions (the core business direction remains unchanged). For example: catering can be changed to online food seed sowing, when brought to harvest food could then be delivered to homes (simulating online farms, make money out of customer flow). Tourism and other service industries can run online tour programs introducing various countries and provide a charged tour guide service. This could also tap into the first bucket of customer flow.
Joyce Liu:
Mcqueen Guo:
Under appropriate circumstances, some irrelevant staff could be made redundant and core staff remained. Meanwhile, it is suggested to promote cooperation with partners who share common interests and achieve a win-win situation.
When the entity economy was faced with a challenging situation, a combination of online and offline model can be employed, using online shops, Taobao, JD.com and other platforms to keep business running and expand trading channels.
Alice Wang:
Mark Sun：
Role assignment is a major problem in a workplace management. In the competition, we divided the work according to our areas of expertise. The CEO was handed over to those who can make decisions and are good at speaking. The balance sheet was entrusted to the thorough and mathematical mind. The PPT was then put in the hands of our computer-wiz and copy writer.
End of Interview
In order to achieve the best possible results at the road show, the BIBA team polished the presentation with repeated rehearsal and stayed up late to prepare the PPT. Their fluent, creative and confident presentations displayed their company's brand and product design in the best light. They built calculation models with on-site materials, conducted market analysis, formulated operating plans, managed budget control and made the best decisions with limited funds to maximize profits.
Life never forsakes those striving and hard-working souls. In this competition, BIBA juniors showed the spirit of BIBA’s 10As; “Be bold to venture, endeavor to explore, and excel to communicate.” Through sweat and tears, they gave a great example of wonderful team spirit through unity and cooperation. April showers bring May flowers. A broader world stage is set for the juniors to explore. Watch this space!
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