How International Women's Day is More Than an Excuse for a Sale

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International Women’s Day, celebrated on Mar 8, is a time to honor and acknowledge the achievements of women globally. While many businesses express their support for women by offering discounts and promotions, it’s crucial to recognize that these gestures can sometimes reinforce stereotypes rather than empower women. A half-off drink promotion or a free dessert is great and all, but as a woman, I would rather have equal pay become a norm and harassment and sexist social expectations eliminated.

International Women’s Day has a rich history rooted in the fight for women’s rights and gender equality. It serves as a reminder of the progress made and the work still needed to create a more inclusive world. While it’s commendable that businesses want to participate, offering discounts on stereotypically feminine items, such as pink drinks, may inadvertently perpetuate gender norms.

Promotions that focus on aesthetics rather than substance can undermine the true purpose of International Women’s Day. Instead of reinforcing outdated notions, businesses can take this opportunity to celebrate women’s achievements, promote gender-inclusive spaces, and advocate for meaningful change. Engaging in educational initiatives or supporting women-led events can be more impactful ways for businesses to contribute positively.

As we commemorate International Women’s Day, let’s move beyond superficial gestures and work towards creating a society where women are celebrated and respected every day. Businesses can play a vital role in fostering genuine empowerment by promoting inclusivity, challenging stereotypes, and actively supporting initiatives that contribute to the advancement of women. It’s time to shift the focus from pink drinks to meaningful actions that make a lasting impact on gender equality.

So, let’s take this opportunity to highlight a few International Women’s Day events happening in Beijing with the right message.

Wondersoul Grit & Grace at JinShang

Join an inspiring evening dedicated to celebrating the strength, resilience, and wisdom of women from around the world. Hosted by JinShang·Yuan at the enchanting JinShang Indoor Garden, this event brings together a diverse panel of accomplished women who will share their insights and experiences on empowerment, well-being, and spiritual growth.

Speakers include:
Rachel Tsang – Managing Director of BritCham China, Hong Kong
Theresa Parsonage – Spiritual Supervisor & Founder of Taozi Tree Yoga, United States
Rachel George Chopra – Total Wellbeing Coach & Founder of Heart In Mind Coaching, United States
Masooma Kachelo – Ceremonial Creatrix & Founder of Wild & On!, Pakistan/United States

2024 AmCham China Women’s Summit: Women in Innovation

The Women’s Summit is one of AmCham China’s Signature Events; among the most important dates on the calendar. This conference acts as a platform to gather women entrepreneurs, corporate leaders, business experts, media, and investors in the AmCham China community, with a mission to raise awareness of the key role women play in global leadership development and social impact. The Summit highlights the importance of supporting women leaders and women entrepreneurs who are keen to share cutting-edge trends and best practices, and it is designed to be an energetic and bold experience packed with personal and professional development power for women.

INN’s Special Women’s Day Coffee Morning at Panorama

Join the International Newcomers Network (INN) for a special Women’s Day Coffee Morning on Mar 8. Everyone is welcome! INN is family-friendly and not just for newcomers. We welcome men, women, and kids of all nationalities! Meet new friends and rekindle old friendships. INN is an all-volunteer, non-profit social organization helping expats to engage and thrive in Beijing!

RSVP by Mar 7 to the INN WeChat account: innbeijing1994

Images: Courtesy of organizers

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