Aesop讲述悉尼与水的亲密关系

Clare Cousins Architects

Aesop Paddington

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Aesop的帕丁顿商店由该品牌的长期合作伙伴Clare Cousins Architects (CCA)设计，延续悉尼对水的热爱。这家店坐落在熙熙攘攘的Oxford Street拐角处，在Glenmore Road的一个安静角落里，绿树成荫的梯式入口为疲倦的路人提供了休息落脚的场所。

Aesop’s relocated Paddington store, designed by the brand’s long term collaborator Clare Cousins Architects (CCA), celebrates Sydney’s aquatic passion. Located just around the corner from bustling Oxford Street and tucked into a quiet corner of Glenmore Road, the store’s terraced entrance with verdant planting offers a rest spot to languid passersby. 

CCA设计团队解释说:“无论是泳池聚会，还是在海洋里慵懒地游泳，澳大利亚人都是热情的两栖动物。”

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“Whether a casual poolside gathering or a languid dip in the ocean, Australians are an enthusiastically amphibian people,” explains the CCA design team. 

设计方案通过观察细节讲述了悉尼与水的

亲密关系。对于悉尼狂热的沐浴文化来说，

标志性的当地地标意义重大——想想邦迪

冰山、安德鲁“男孩”查尔顿游泳池、这

座城市许多风景如画的海浴场，以及风景

优美的邦迪至勃朗特步道——都在新开的

标志性商店中得到了引用。

The elegant scheme tells the story of Sydney’s intimate relationship with the water through observant detail. Iconic local landmark significant to Sydney’s avid bathing culture – think Bondi Icebergs, the Andrew ‘Boy’ Charlton Pool, the city’s many picturesque sea baths, as well as the scenic Bondi to Bronte trail – are longingly referenced within the new signature store.

建筑师解释说:“每一种材料都是特殊的表达。”“内部是灰绿色的卵石混合，坚固的颗粒表面唤起人们对岩石海岸线的记忆。”

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“Each material is selected to express a particular feeling of place,” explain the architects. “The interior is skimmed in a grey-green pebble mix, a robust granular surface evocative of the rocky shorelines.” 

灰绿色的鹅卵石排列在内墙和天花板上，仿佛商店是一个倒置的游泳池，营造出一种身临其境的体验。座椅呈现出轮廓分明的泳池台阶;凹角和凹龛使人联想到海岸线上的洞穴；绿叶从深处喷涌而出。

The grey-green pebbles line the interior walls and ceiling as if the store were an upside-down pool, making for a deeply immersive experience. Seats emerge as contoured pool-steps; coved corners and recessed niches evoke shoreline grottos; luscious greenery spouts from the depths.

柔软的壁龛强调了设计的有机品质。桉树绿色的钢架呼应了建筑外观的柔和色调，并引入了识别度极高的澳大利亚专属色。

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Soft, coved corners and recessed niches emphasise the design’s organic quality. Steel shelves in Eucalypt green echo the muted hues of the interior shell, and introduce a recognisably Australian colour palette. 

分隔空间的是一个中央岛。沙色的石灰华板末端衬托出海边悬崖崎岖的轮廓和不规则的地层。

Equally grounding and dividing the space is a central island, housing an extruded vessel which spans its length. The sand-coloured travertine slab ends stimulate the rugged contours and irregular strata of the seaside cliffs. 

Aēsop

Dennis Paphitis

Aēsop是澳洲的化妆品品牌，名字起源于“伊索寓言”，伊索 (Aēsop) 在天然植物护肤的基础上率先推行有机理念，并结合内外调理的“理智”生活哲学，是美容界的“偏力”品牌。

正如品牌名的灵感来源「伊索寓言」一样，Aesop 也将哲学性深深植根于自己的品牌理念之中。它主张平衡、从容的生活态度，推崇健康饮食、适度锻炼、定期阅读的生活习惯，也坚信健康的肌肤状态源自这种内外理性调和的哲学智慧。这种平衡、内敛的品牌哲学更是完全渗透于 Aesop 的产品策略之中。

Aēsop的美学概念由百变的室内设计、品牌形象到产品包装，都贯彻简约主义，水平之高，可说是业界指标，有赖合适的设计师及建筑师。网上平台Taxonomy of Design就为此而建立，希望藉此推广背后的创作者。

Aēsop从设计师理念到创作，店舖选址到建筑用料、采用的艺术品摆设及家具、一系列的创作金句都一一说明，简约呈现Aēsop复杂无比的思维。

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