WHY WOULD | 百年工业文化的对话
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We started the search for new office space a year ago, which, for WHY WOULD， is not only a place to work, but also an intuitive expression of aesthetic and design thinking.
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The new office space and environment shall be in accordance with the brand concept and attitude of WHY WOULD Design Studio. On this account, a gabled building with the height of 8 meters and a whole glass curtain wall eventually emerges as our ideal site.
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→The new office of WHY WOULD is located in the New Factory Cultural Park which is formerly known as Wuhan Copper Material Factory in the 1970s. The old factory bears the memory of a generation of Wuhan people and is listed as the second-class industrial heritage of Wuhan.
后经武汉都市产业等相关单位改造后焕发新的生机，新旧工业元素延申到现有建筑上，曾经的老旧工厂蜕变成适合当代企业入驻的文化创意园区。
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After the transformation of WuHan Urban Estate Investment & Development Group Co., Ltd and relevant units, new and old industrial elements are blended in the existing building, bringing new vitality into the old factory and turning it into a cultural and creative park suitable for contemporary enterprises to settle in.
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建筑净空高约8米，整体外立面具有大面的玻璃幕墙，采光条件优越且建筑结构规整。基于以上硬件基础条件，建筑的主体能完整的支撑后续的空间设计，满足外物WHY WOULD的审美表达及品牌输出。
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With a clear height of 8 meters and a large glass curtain wall as the overall facade, the building enjoys superior lighting conditions and a regular building structure. Based on the above basic conditions, the main body of the building can completely support the subsequent space design so as to meet the aesthetic expression and brand output of WHY WOULD.
建筑原状
经过数月的现场施工，外物WHY WOULD办公空间以全新的面貌呈现。
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After months of on-site construction, the office space takes on a new
look.
Working Environment
WHY WOULD
外物WHY WOULD延续了建筑的原始特点，同时保留了一些建筑的残缺与瑕疵。原建筑混凝土梁柱结构和坡屋顶露出原有的形态，空间的改造设计贯穿了新与旧的碰撞，在保留原始印迹的同时并赋予其新的活力，也是对百年工业文化的对话与回应。
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While preserving the original characteristics of the building, WHY WOULD also retains some defects and flaws of it. The concrete beam and column structure and the sloping roof reveal the original form of the building, and the renovation design of the space has fully manifested the collision of the old and the new elements. Such transformation preserves the original impression of the building while giving it new vitality, making it a dialogue and response to the century-old industrial culture.
开阔空高尺度使外物WHYWOULD伙伴们保持高水准创作力的想象空间。大面的玻璃幕墙给予空间充足的采光和开阔的视野。
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The open and lofty space provides an imaginary space for our fellow
in WHY WOULD to maintain a high level of creativity, and the large glass
curtain wall endows the space with ample lighting and an open vision.
the space with ample lighting
and an open vision
作为具有年轻创造力的设计事务所，开放与自由是我们所倡导的文化理念。保证工作空间灵活性的同时更有助于伙伴之间的协作互动，交流与讨论的重要性被予以前置。
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WHY WOULD, as a design studio with young creativity, advocates the
cultural concepts of openness and freedom. Ensuring the flexibility of the
workspace is more conducive to prioritizing the importance of collaboration,
interaction, communication and discussion between our fellow.
外物WHY WOULD认为员工伙伴是事务所最宝贵的资产，唯有内部良好的制度及环境才能为我们的项目委托方创造更大的价值。同时外物WHY WOULD鼓励伙伴之间开放交流、表达个性，以舒适健康的状态进行工作。
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In WHY WOULD, we believe that our employee fellow are the most valuable assets, and only a sound internal system and environment can create greater value for our project clients. Meanwhile, we encourage our fellow to communicate freely with other and express their personalities so as to work in a comfortable and healthy state.
" 会议洽谈 "
Meeting and Negotiation
灵活开合的会议空间兼具内部会议及与委托方沟通方案的功能，无论是用于非正式洽谈还是商务沟通，都兼具功能性与灵活性。同时会议座椅均选用高品质丹麦进口产品，外物WHY WOULD从自身出发，希望将简约、品质与舒适的理念传递给伙伴与项目委托方。
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The flexible opening and closing meeting space serves as both an internal meeting place and a place to communicate with clients about plans. Therefore, this meeting space is both functional and flexible whether used for informal negotiation or business communication. In addition, the space is equipped with high-quality conference seats imported from Denmark. Starting from WHY WOULD, we hope to convey the concept of simplicity, quality and comfort to our partners and project clients.
" 材料工坊 "
Material Workshop
材料的研究与探索是外物WHY WOULD的重要议题。收集与研发不同的材料应用是外物WHY WOULD的工作日常，我们坚信每一种材料都有其特有的魅力，并通过设计的组合运用挖掘出材料之间独特的内在价值。
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The research and exploration of materials is an important topic of WHY WOULD, thus Collecting and developing various materials is our daily work in WHY WOULD. We firmly believe that every single material has its unique charm, and we excavate the intrinsic value of materials through the combination of design.
项目名称 | 外物WHY WOULD办公空间
项目地点 | 中国 武汉
完成时间 | 2022年08月
设计公司 | 外物 WHY WOULD 设计事务所
项目面积 | 160㎡
主案设计 | 汤璇 / 王丹
深化设计 | 肖强
项目摄影 | 外物WHY WOULD设计事务所
施 工 方 | 武汉糯米装饰设计工程有限公司
配合单位 | 朗生板业、光域照明、百色熊、蜜合软装、SNAGO
主理人 / 汤璇
常物之外，即为外物外物「WHY WOULD」是成立于中国·武汉的富有年轻创造力的多领域空间设计品牌。
「WHY]
不断的设问与思考，探索与梳理，是外物「WHY WOULD」的内在设计文化。
我们通过对尺度和构造的剖析与研究，并融入潜在的意识形态和对社会文化的认知理解，来表达符合当代美学的居住及商业空间，输出对于美学与视觉艺术的思维理念。
KASA&SAMA Design | 步入浓雾弥漫的野地
INSTINK研行设计 | 小居室的蜕变