Does your business need a social media strategy?

Social Strategy Solution

Nowadays, every business has a presence on social media, whether it is WeChat, Instagram, Weibo – you name it.

But not every business considers its strategy: how best to use social media for the company’s benefit. Unfortunately, many business owners think that only big name companies need be concerned about their strategy. No, a good social media strategy concerns companies big and small, only the implementation of it will differ depending on the business’s size and goals. 

如今，无论是微信、Instagram、微博，凡是你能想到的，每一家企业都在社交媒体上有自己的一席之地。

但并非所有企业都考虑自己的策略:如何最好地利用社交媒体为公司谋利。不幸的是，许多企业主认为只有大公司才需要关注其战略。不，一个好的社交媒体战略关系到大公司和小公司，只是它的实施会根据企业的规模和目标而有所不同。

什么是社交媒体营销策略（SMMS）？

Your company’s SMMS is the strategy that will help your business achieve established goals in its social media. The solution to how to achieve these goals are based on market research and the brand’s values. This goal will be achieved by making your content visually and conceptually appealing for your customers, and accordingly by promoting the goal. Your SMMS will give you a clear understanding not only of what is happening in the market and within your company now but also the direction it will go in the future.

贵公司的SMMS策略将帮助您的企业在社交媒体上实现既定目标。如何实现这些目标的解决方案基于市场研究和品牌价值。这个目标的实现将通过使您的内容在视觉上和概念上吸引您的客户，并相应地促进这个目标。您的SMMS不仅可以使您清楚地了解市场和公司内部的最新动态，还可以让您清楚地了解公司未来的发展方向。

为什么策略是值得的? 

The strategy will give you a clear understanding of what you have, what is in the market, what you want to achieve and how to achieve more with what you have! 

策略将使您清楚地了解你拥有什么，市场上有什么，你想要实现什么，以及如何用你所拥有的来实现更多!

没有策略，您能否成功？

Indeed. There are no rules for what works best. But if your social media platforms don’t bring you good results, then you might need to think about what is amiss, and consider a strategy to develop it. 

确实。没有什么规则是最有效的。但是，如果您的社交媒体平台不能为您带来良好的效果，那么你可能需要思考一下哪里出了问题，并考虑用一个策略来开发它。

策略包括什么？

Good strategy uses a balance of market and company analytics which inform suitable solutions for the company. Creating unique content and a unique design will allow the company’s image to attract new audience and lead to more sales. 

Analytics: 

1. Goals and request: the goal of the company in developing its social media and what it wants to achieve.

2. Current situation: the company’s resources, what the engagement was like with previous content and methods of promotion.

3. Audience: the intended audience of the company, their location, what they do and what they like.

4. Competitors: who they are, where they are, what they do, and what they like.

好的策略利用市场和公司分析之间的平衡，为公司提供合适的解决方案。 创造独特的内容和独特的设计将使公司的形象吸引新的受众并带来更多的销售额。

分析: 

1. 目标和要求:公司发展社交媒体的目标和它想要达到的目标。 

2. 目前状况:公司的资源，与之前的内容和推广方式的接触情况如何。 

3. 受众:公司的目标受众，他们的位置，他们做什么，他们喜欢什么。 

4. 竞争者:他们是谁，他们在哪里，他们做什么，他们喜欢什么。

解决方案: 

1. Content categories and platforms: the kinds of content to be published, the samples of the services offered, which platforms will be used for it.

2. Promotions: the various methods of promotion, often a combination of promotion in social media, offline and digital.

3. Tone of voice: how your content should sound.

4. Visual language: how your content should look.

1. 内容类别和平台:要发布内容的种类、提供服务的样本及将使用的平台。 

2. 促销:各种各样的促销方式，通常是社交媒体、线下和数字促销的结合。 

3. 语气:你的内容应该如何发音。 

4. 视觉语言:你的内容应该是什么样的。

在设计任何策略时，您应该理性而现实。

Think about what you would like to promote, the way in which you could do it, and the resources that are available to you. Using all social media sites out there with just one employee is not realistic. Consider focusing on just one platform, on developing a community of followers in very specific niche. That way, with a good brand image, your strategy goals might be realistic and achievable. 

There is no set way how to strategize perfectly – it’s all about flexible, realistic and creative thinking. 

考虑一下您想要推广的内容，实现方式以及可用资源。仅让一名员工使用所有社交媒体网站是不现实的。考虑只专注于一个平台，在非常特定的领域发展关注者社区。这样，凭借良好的品牌形象，您的战略目标可能是现实可行的。

没有固定的策略可以完美地制定策略，而这一切都是关于灵活，现实和创造性的思考。

您能自己创建和管理一个策略吗?

Sure, if you are multi-talented enough to have a skill set including: research; analytics; design; management; copywriting; specialist knowledge in social media/marketing; and (most importantly) the ability to critique your current strategy without wearing rose-tinted glasses. Otherwise, you will need at least three internal specialists for it. Or a simpler solution yet: hire us.

当然，如果您有足够的才华，并具备以下技能:研究;分析;设计;管理;文案;具备社交媒体/市场营销方面的专业知识;还有(最重要的)不戴玫瑰色眼镜也能批评你当前策略的能力。否则，您将需要至少三名内部专家。或者一个更简单的解决方案:雇佣我们。

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