顶不住了!联邦快递CEO终于录了这段视频......
联邦快递( FedEx)是一家国际性速递集团,提供隔夜快递、地面快递、重型货物运送、文件复印及物流服务,总部设于美国田纳西州孟菲斯,隶属于美国联邦快递集团(FedEx Corp)。
express 英 [ɪkˈspres] 美 [ɪkˈspres]
v. 表示; 表达; 表露; 表达(自己的思想感情); 显而易见; 不言自明
adj. 特快的; 快速的; 快递的; 用快递寄送的; 提供快递服务的
adv. 使用快速服务
n. 特快列车; 快件服务; 快递服务; 快运服务
As soon as I receive payment I will express the book to you.
我一收到款就把书用快递给你寄去。
an express bus/coach/train
特快公共汽车 / 长途汽车 / 列车
express delivery services
快递服务
the 8.27 express to Edinburgh
8:27开往爱丁堡的特快列车
the Trans-Siberian Express
横穿西伯利亚的特快列车
Founder, chairman, chief executive officer, and president, FedEx Corporation
Nationality: American.
Born: August 11, 1944, in Marks, Mississippi.
Education: Yale University, BA, 1966.
Family: Son of Frederick C. (businessman) and Sally (Wallace) Smith; married Linda Black Grisham, 1969 (divorced 1977); married Dianne Avis; children: ten (two from first marriage).
Career: Ark Airlines, 1969–1971, owner; Federal Express Corporation, 1971–, founder and president; 1975–, chairman, president, and chief executive officer.
Awards: Peter F. Drucker Strategic Leadership Award, 1997; named "CEO of the Year" for 2004 by Chief Executive magazine.
In 1971 Frederick Wallace (Fred) Smith came up with a revolutionary idea: delivering packages reliably overnight. With the creation of Federal Express Corporation, Smith not only offered an alternative to the mail and more traditional and slower delivery services, but he also created an industry that almost single-handedly changed the way business was conducted. In the process, Smith's company became the first American business to earn $10 billion in profits. By 2004 FedEx was delivering to 210 countries using over six hundred aircraft, 46,000 vehicles, and 141,000 employees. But Federal Express and Smith were not just about providing fast and dependable deliveries to clients worldwide. At the root of the company's success was Smith's tried and true philosophy: people, service, profit (P-S-P). To that end, Smith worked hard at being accessible to his employees and clients with a management style that combined vision, risk-taking, a sense of community, and a tough-minded approach.
其成功的管理案例曾被拿去做商学院教案,其中一条便是重视宣传:
宣传公司的形象,扩大公司的影响,使之家喻户晓,也是不容忽视的重要方面。他不仅在公司初办经营亏损时期拿出足够经费用于宣传活动,就是在公司盈利以后,也不吝惜宣专费用,甚至有一段时间还拿出纯利的10%大肆介绍公司业务,名堂繁多,花样翻新。例如把公司的汽车和飞机全用橙、紫、白三色油漆涂抹装饰,使人在很远距离就能看出是“联邦快递公司”的汽车或飞机;在报纸上做广告常常是整版整页大幅刊登,而且多是有影响的大报;他采取以己之长、攻彼之短的手段,全力突出自家色彩,在内容上强调全心全意服务精神和快速准时安全可靠特征。
不知道有没有支付熊猫版权费呢?
他在宣传上的用心并没有白费,企业的成功处处凝聚着宣传的效应。他在阐述使用巨资宣传意图时说:“我是在购买为吸引资本所需要的信用。”正是这种信用,使他取得足够资本;正是这种信用,使他战胜对手;正是这种信用,使他闻名遐迩。不过,这次是彻底搞砸了!
事件回放
2019年6月1日,中国国家邮政局决定立案调查美国联邦快递涉嫌损害我国用户合法权益问题。美国联邦快递在中国发生未按名址投递快件行为,严重损害用户合法权益,已违反中国快递业有关法规。中国国家邮政局决定立案调查。
7月,国家有关部门依法调查发现,联邦快递所称将涉华为公司快件转至美国系“误操作”与事实不符。
8月,中国福建省福州市警方接到报警,福建某运动用品公司收到由美国联邦快递公司承运的一美国客户寄出的内含枪支的快递包裹。
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