赵烨琦的跨境商业之旅: 从景德镇陶瓷到小米生态链品牌

  My UNNC Story

Establishing an independent website to promote Jingdezhen porcelain overseas; obtaining an internship in Xiaomi promoting the high-quality Chinese brand... These are all the experiences that have come from Yeqi Zhao, a year four student at Nottingham University Business School China.

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赵烨琦 Yeqi Zhao

2023届国际商务经济学专业准毕业生

BSc IBE, Class of 2023

毕业去向：纽约大学 信息系统学专业

Further Study: MSc Information Systems, New York University

毕业高中：嘉兴市第一中学

High School: Zhejiang Jiaxing Middle School

创立海外独立站，让世界了解景德镇陶瓷的魅力；在小米实习，助推400多个生态链品牌出海……诺丁汉大学商学院(中国)2023届准毕业生赵烨琦，在大学四年多次探索跨境商业。他说，实现从“中国制造”到“中国品牌”的转变，是他们这一代人的时代使命。

国际化+与中国社会不脱节

赵烨琦很早就明确了要去中外合办大学的目标，“我渴望获得国际化的思维角度，但同时，我坚信自己最宝贵的青春四年应当在中国度过。中国的发展变化之快，时常让我觉得不可思议。但是高中读书时，为了备战高考几乎天天都在做题和学习，未曾真实体验过中国社会的精彩。我认为在形成世界观的关键阶段，我一定要在中国。”

第一次参观宁诺恰逢校园开放日，赵烨琦直言丰富的活动、美丽的校园以及多元的文化氛围超出了自己对大学的所有想像。对宁诺，赵烨琦是“一见钟情”。

参加2019年宁诺校园开放日

我辈之时代使命

进入宁诺之后，赵烨琦在诺丁汉大学商学院（中国）一路探索，一路收获。商学院“通专融合”的课程设置和广泛的选修课程使他同时具备了硬实力和软实力，也为他的创业实践打下了坚实的基础。

在景德镇，赵烨琦接触到许多陶瓷工匠。他们“一生择一事”的专注精神深深地打动了赵烨琦，“他们在狭窄的工作室里日复一日，只为烧制一只完美的陶瓷碗。”

然而，在信息过剩的时代，即便再好的产品，也可能因为无人知晓而暗然失色。这些在工作室里被动守候客人的工匠们，就长期面临营销的困扰。于是，赵烨琦决定运用自己在商学院学习的知识，帮助这些工匠将他们的产品推向世界。

在中国陶瓷博物馆学习

他创立了名为“陶瓷博物馆”的海外独立网站，并与陶瓷文创公司合作将陶瓷产品进行量产，打通支付、运输渠道，把景德镇陶瓷产品销售到了北美、欧洲等地区。目前，“陶瓷博物馆”这个品牌已经在海外社交媒体上积累了超过10000名的粉丝。

在景德镇邑山陶瓷智造工坊考察

为什么不用亚马逊等第三方跨境电商平台？因为赵烨琦发现，亚马逊、eBay虽然可以销售产品，但并不利于建设品牌。所以，他决定通过建立独立站的方式销售景德镇陶瓷，并同时运用整合营销的模式推广“陶瓷博物馆”这个品牌。

“我相信每一代人都有每一代人的使命。爷爷那一代，通过辛勤劳动建设起了一个全新的中国。父母那一代使中国制造全世界闻名，让中国成为了全世界的工厂。到我们这一代，我相信我们需要实现从“中国制造”到“中国智造”、“中国品牌”的转变。”

赵烨琦

从1到10

得益于“陶瓷博物馆”的创业经历，赵烨琦过五关斩六将，拿到了小米的实习机会，继续在推动中国企业产品进入国际市场这条道路上探索前行。

如果说“陶瓷博物馆”是赵烨琦从0到1迈出的创业第一步，那小米的实习经历，就让赵烨琦实现了从1到10的飞跃。

赵烨琦作为跨境产品实习生进入了小米集团，和团队一起帮助小米旗下400多个生态链品牌出海。着眼于疫情下兴起的远程工作，他们结合现有产品库，将目光锁定在了露营市场。他们希望打造一个智能的户外露营场景，让用户不用锁在家里办公，可以带着智能小电器去户外，在阳光之下工作。当时，赵烨琦和他的导师负责海外独立站的搭建和运营，后续还通过建立模型优化网站流量，提高购买转化率。

在小米实习

此外，通过自己扎实的知识储备和专业技能，赵烨琦在大三的时候还参加了2022欧莱雅BRANDSTORM创新策划大赛。作为队长，他带领团队设计了一款视频会议摄影插件，在中国大陆4000多个团队中获得科技赛道第三名！

参加2022欧莱雅商赛

把手弄脏

在赵烨琦大胆追梦的路上，父母是他最大的后盾。他和父母之间的相处更像是万事都可以商量的朋友。“在大学期间，我经常会和他们分享自己身边发生的事情以及一些新鲜的业界动态。他们非常愿意倾听我的想法，也会给我一些建议，帮助我把握好方向。”

最后，赵烨琦和我们分享了一些贯穿他大学四年的想法。

“首先，不要轻易的把自己和别人做比较，因为我内心相信没有更好，只有不同。我相信最基本的逻辑不是优胜劣汰，而是异胜同汰。我想做的是打造自己的差异化，找到自己真正喜欢和热爱的东西，并且把它做好。”

“第二就是把手弄脏。了解你所处的、真实的社会，亲身体验其中的乐与苦。除了了解时髦、高端的事物，我们还需要去关注社会中那些粗砺但具有强大生命力的人们。我们需要用心去观察、去体验社会中的每一个角色，这样才能真正了解中国社会的多样性。”

“最后就是无论我们将走向何方，无论世界有多么宏伟壮观，请不要忘记自己的根。我们以后会去很多地方，会成为不同的人，但宁波诺丁汉大学，我们身边的朋友、老师，教会我怎样保持国际视野，又深深植根于中国这片热土。”

Yeqi Zhao's Exploration of Cross-border Business Journey

Establishing an independent website to promote Jingdezhen porcelain overseas; obtaining an internship in Xiaomi promoting the high-quality Chinese brand... These are all the experiences that have come from Yeqi Zhao, a year four student at Nottingham University Business School China (NUBS China).

Since high school, Yeqi Zhao has clearly defined his goal of going to a Sino-foreign joint university, “Firstly, I want to acquire an international mindset. Secondly, I believe that I must spend the most precious four years of my youth in China. The rapid development and changes in China often make me feel 'astonished'. However, during high school, I spent almost every day doing coursework and studying to prepare for the Gaokao. I never experienced what Chinese society was like before. Therefore, I decided that during my four years at university, I must spend my time in China.” The first visit to the campus coincided with the University of Nottingham Ningbo China’s (UNNC) Open Day. He mentioned that the beautiful campus and diverse cultural atmosphere at UNNC exceeded his imagination.

The combination of general and specialised curriculums and a wide range of elective modules at NUBS China have enabled Yeqi Zhao to develop both hard and soft strengths, helping him to lay a solid foundation for his later entrepreneurial experiences.

Yeqi Zhao often visited the historic town - Jingdezhen city, where he noticed that the artisans truly embodied the spirit of craftsmanship. However, he discovered that these artisans only focused on creating products and lacked the knowledge of selling them. Therefore, he decided to use his business knowledge to help these craftsmen promote their products.

He founded the Porcelain Museum, an independent e-commerce website, and cooperated with Jingdezhen porcelain craftsmen to mass produce ceramic products, open up payment and transportation channels, and sell ceramic products to North America, Europe and other regions. At present, the Porcelain Museum brand has accumulated over 10,000 fans on overseas social media platforms.

"I firmly believe that each generation has its own mission. Our grandparents' generation built a new China through their hard work and dedication. Our parents' generation made China the world's manufacturing hub. As for our generation, I believe we need to complete the transformation from "Made in China" to "Created in China" and "Branded in China.”

Thanks to his entrepreneurial experience with his "Porcelain Museum", Yeqi Zhao obtained an internship opportunity at Xiaomi and he continues to help Chinese companies promote their products on the international market.

Yeqi Zhao entered Xiaomi as an intern working on cross-border products and helped more than 400 ecological chain brands from the company go on to the international market with the team. Focusing on the rise of remote work as a result of COVID-19, they combined their existing product library and focused on the camping market. They hope to create an intelligent outdoor camping scene that allows users to work outdoors without having to be locked down at home by bringing smart appliances to work in such environments. At that time, Yeqi Zhao and his mentor were responsible for the construction and operation of their website, where they subsequently optimised the traffic and improved purchase conversion rates by developing models.

Through his developing theoretical knowledge and professional skills, Yeqi Zhao participated in the 2022 L'ORÉAL Brandstorm competition. As the team leader, he led them in a proposal for a virtual makeup camera during video meetings. The proposal won third place in the technology track among more than 4,000 teams nationwide.

Finally, Yeqi Zhao shared with us some ideas that have been prominent to him throughout his four years at UNNC.

“The first thing is never to compare yourself with others because I believe in my heart that there is no better, only difference. What I want to do is to create my own demarcation, find what I truly like and love, and do it well.”

“The second thing is to get your hands dirty. Understand the real society you live in and experience the joys and sorrows firsthand. We need to observe and experience every role in society with our heart, to truly understand the diversity of Chinese society.”

"Finally, no matter where you are going, no matter how magnificent your world is, please don't forget your roots. We will go to many places in the future and become different people, but the University of Nottingham Ningbo China, where our friends and teachers were, taught us that while opening our eyes to the whole world, we should also stay firmly rooted in China."

NUBS China

2023届毕业生系列故事

文字：DC，黎墨菲 | 图片：赵烨琦

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