探索美的脚步：Hunke珠宝眼镜店 | 地产设计大奖·中国优秀奖项目

We believe we've created a real gem.

Communication and room for Hunke Ludwigsburg.

Hunke的家族企业在路德维希堡享有盛誉，在珠宝和眼镜行业有悠久及丰富的传统。IFG受邀为其店内空间进行了重新打造。古老与现代元素在此和谐共生，加之高品质的选材和崭新的品牌设计，使珠宝，手表以及验光配镜三种不同销售空间重焕新生。

Hunke family has been operating a successful jewellery and optician business within the inner city of Ludwigsburg, Germany. In a one-of-a-kind fusion of past and future elements and premium materials, we created new interior spaces and a sustainable retail concept for Hunke jewellery, eyewear as well as their brand marketing.

为Hunke家族在本地区保持优势地位并为后代人奠定坚实的基础，客户希望将珠宝首饰，钟表腕表及验光配镜三大经营范围融于一身。日渐苍老的家族建筑脱胎换骨，摇身变成一座面向未来的零售门店。这家客户希望新店仍能保留店主的个人风貌，展现建筑的历史，体现家族传统，外加轻松的高端质感。陈列设计与销售区域相互呼应，对内及对外均形成了一种强大的吸引力。

In order to retain their leading position in the region’s market and to lay a foundation for future generations, a consolidation of the jewellery, watch and optician departments was required. Three aging family-owned buildings were transformed into a sustainable and future-compliant retail store. At the request of the owners, we incorporated both their family tradition and the building's history into the interior design, resulting in very personal and calm rooms of high quality.

珠宝和验光配镜店面的设计构造出两个不同风格的销售空间，其不同的产品内涵和用户群既具有视觉上的统一性，又在材料和色彩上体现出差异性。珠宝手表区域使用了编制金属，平滑的大理石和流动的纱帐交相辉映；相反，验光配镜区域则采用了深色木材，青金石和蔷薇色勾勒出了房间的特性，增添了一抹活泼的色彩。

The jewellery and optician departments each form an independent unit with cohesive visuals and distinguished colours and materials, reflecting their differing product ranges and target groups. Jewellery section with its smooth marble and flowing curtain segments along with braided metals welcomes customers while eyewear department introduces darkwood, lapis lazuli and rose quartz tones defining the character of the room.

珠宝店 Jewellery Shop

验光配镜店 Optician

为了体现客户家族传统的同时，展现品牌价值，除提供良好又连贯的销售空间，我们也为客户定制了品牌策略。商标，购物袋，名片等均采用了代表Hunke品牌的黄铜色H字样及与室内设计相应的背景颜色。店铺里‘爱情墙’的使人暖心的文字不也丰富了顾客的购物体验。

We also highlight the owner’s curating expertise and business operation towards instore communication and branding. Carefully chosen brass-tone H signet and interior theme colours are applied to the stationery and heart-warming texts on the ‘wall of love’ accompanies visitors and animates their shopping experience.

项目信息

业主单位：HunkeGmbH

室内设计：Ippolito Fleitz Group

室内面积：1,400平方米

建成时间：2017年9月

设计周期：13个月

恭喜Hunke珠宝眼镜店

荣获2017-2018第四届地产设计大奖·中国优秀奖

/赛

参

第五届地产设计大奖·中国奖项申报

将于2018年8月正式启动

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