国际咨询优秀方案 | 宝安创业路商务大道策划及城市设计国际咨询——蕾奥+伍兹贝格+高力国际

近日，由宝安区人民政府主办、市规划和自然资源局宝安管理局承办的宝安创业路商务大道策划及城市设计国际咨询专家评审会成功落幕。经专家多轮优选，深圳市蕾奥规划设计咨询股份有限公司、伍兹贝格建筑设计咨询（上海）有限公司、广州高力国际物业服务有限公司获得优秀方案奖。此次国际咨询由日杰瑞欣作为全流程技术支持方，将完成从项目前期研究、国际咨询到实施方案编制的全流程技术服务工作，下一步将对本次入围的 5 个设计方案进行整合，充分汲取各设计方案的优点，并结合现状情况，形成最终的实施方案，加快推动规划落地。

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集成城市，超湾C街

IC CITY

CENTRAL AVENUE OF SUPER BAY

在深圳正加快成为立足大湾区、辐射全国、面向全球的国际消费中心城市的政策背景下，宝安区依托其临近前海湾的国际化窗口和湾区世界工厂的制造能力，将立足于其在全市工业发展、工业创新实践中取得的重要成就，以产商融合的发展思路，差异化打造吸引多元消费客群最具潜力特质的消费目的地。

Under the policy background that Shenzhen is accelerating to become an international consumption center city based on the Greater Bay Area, radiating the whole country and facing the world, Bao'an District will rely on its international window close to the Qianhai Bay and the manufacturing capacity of the Bay Area's world factory, based on its important achievements in the city's industrial development and industrial innovation practice, and with the development idea of integrating industry and business. Differentiation is the most potential consumer destination to attract diversified consumer groups. 

因此创业大道以其独特的历史背景、永不停歇的创业精神、联动区域要素的核心区位、多种体验的商业业态、多元集成的空间特征等优势资源，承担起联合宝中共建深圳的国际消费中心“第五大道”的重要使命，创业大道将是一条“全球创业者的第五大道”，他将承载全球创业者的梦想，成为一条走向未来的创业者星光大道。

Therefore, Chuangye Avenue, with its unique historical background, restless entrepreneurial spirit, core location linking regional elements, diversified experience business formats, multiple integrated spatial characteristics and other advantages, undertakes the important mission of jointly building the "fifth road" of Shenzhen's international consumer center in Baozhong Central zone. Chuangye Avenue will be a "fifth road for global entrepreneurs", which will carry the dreams of global entrepreneurs, to become a star road for future entrepreneurs.

集成城市（研究范围）

IC CITY

创业大道是一个高度集成的区域，各样人群，各类想法，各种需求，使这里成为一个多元化、高密度且相互契合度很高的城区。大数据分析显示这里的活力堪比华强北，对于这样一个人口密度高、活力度高、城市像素高、功能混合度高，轨网密度高、街巷密度高、建设强度高、更新开发量高的区域，集成多元是其最显著的特征。

Chuangye Avenue is a highly integrated area, where all kinds of people, ideas and needs make it a diversified, high-density and highly compatible urban area. The data analysis shows that the vitality here is comparable to Huaqiangbei. For such a region with high population density, high vitality, high urban pixels, high function mix， high rail network density, high street density, high construction intensity, high renewal and development volume. The integration and diversification are its most significant characteristics.未来这里将集合产业、人才、技术、服务四大创业先锋要素，集聚“三基地三平台三空间 N 中心”的创新创业“生态雨林”，集汇四态融合发展、数字化场景全覆盖的消费能量，集结国际、湾区怀揣梦想的创业者，打造集成多元文化，激发活力，构建一个包容的，生长中的，交互创新的，独具魅力又富于情怀的集成城市。

In the future, we will gather the four pioneering elements of industry, talent, technology and service, gather the "ecological rainforest" of innovation and entrepreneurship of "three bases, three platforms, three spaces, and N centers", gather the consumption energy of four forms of integrated development and full coverage of digital scenes, gather international and bay area entrepreneurs with dreams, build an integrated multicultural, stimulate vitality, and build an inclusive, growing, and interactive innovation, An integrated city with unique charm and rich feelings.

超湾C街（核心范围）

CENTRAL AVENUE OF SUPER BAY

创业大道汇聚能量，形成前海湾的超湾C街。国际消费中心是C街的内核，创业是C街的灵魂。对标旧金山市场街、香港弥敦道、芝加哥华丽一英里等国际标志性商业商务大道，每条大道都串联着若干个商业中心、公园、创新产业、文化icon。

Chuangye Avenue gathers energy to form C Avenue of Super Bay in Qianhai Bay. The international consumption center is the core of C Avenue, and entrepreneurship is the soul of C Avenue. Benchmark such international landmark commercial and business avenues as San Francisco Market Street, HongKong Nathan Road, and Chicago Gorgeous One Mile. Each avenue is connected with several commercial centers, parks, innovative industries, and cultural icons.

因此超湾C街将在联动南部宝中总部商务区的基础上，围绕中部灵芝站TOD区域，打造以全球产业链整合平台为依托的公园商业商务核心，同时在北中南各区形成多个不同的主题段落：北部超产创业、中部超潮消费、南部超趣生活。
Therefore, C Avenue of Super Bay will, on the basis of linkage with Bao’an CentralZone Headquarter Business District in the south, focus on the TOD area of Lingzhi Station in the middle, build a park commercial business core relying on the global industrial chain integration platform, and form a number of different theme sections in the north, middle and south areas: super production and entrepreneurship in the north, super consumption in the middle, and super interesting life in the south.

北部超产创业区是从制造向研发逐步转型的传统园区。广深高速桥下公园改造将以运动、创享为主题，聚集片区的年轻创业者，并将绿色能量联动整个区域。上合市场的更新提供了机遇，延申雪花啤酒厂的步行街到中粮，成为片区内部的创新交往空间场域。

The Northern Hyper-entrepreneurship Zone is a traditional park that gradually transforms from manufacturing to research and development. The transformation of the park under the bridge of Guangzhou - Shenzhen Expressway will focus on sports and creation, gathering young entrepreneurs in the area and linking green energy with the whole area. The renewal of the Shanghai Cooperation Market has provided opportunities. The pedestrian street of Snow Brewery to COFCO has become a space for innovation and communication within the district.

同时新圳河的水岸更新也为创业者搭建了亲水公共交流平台。数字科博中心、品牌展馆等项目将重新构筑兴东站的产业门户形象，为成长迭代的科创企业提供更体面的工作环境，供给培育企业全生命周期的生长土壤，塑造更绿色、更人性化、更具有成长性的科技创新城区。

At the same time, the bank renewal of Xinzhen River has also built a hydrophilic public exchange platform for entrepreneurs. The digital science and technology expo center, brand exhibition hall and other projects will rebuild the industrial portal image of Xingdong Station, provide a more decent working environment for the growing and iterative science and innovation enterprises, provide the growth soil for cultivating enterprises in the whole life cycle, and create a greener, more humanized and more growth oriented science and technology innovation city.

中部超潮消费区是依托灵芝站的两线交汇地铁TOD综合发展区，也将是整个湾区C街的“中城”。环绕着灵芝公园站点，大悦城旗舰mall、数智盒子街区、潮流运动综合体和数字艺术体验中心的交互联动，形成了科技新品、潮品的首店品牌集合和数字化场景复合体验的聚合场所， 这里将是集聚全球潮客的创业品牌首店十字路口。

The Hyper-consumption Zone is a comprehensive development zone for the two metro lines connected by Lingzhi Station, and will also be the "central city" of the entire Bay Area C Avenue. Surrounding the Lingzhi Park site, the interaction between the flagship mall of Joy City, Digital Intelligence Box Block, the trend sports complex and the digital art experience center has formed a gathering place for the first brand collection of new scientific and technological products and trendy products and the digital scene composite experience. This will be the intersection of the first store of entrepreneurial brands gathering global trendsetters.

在商业价值最高的公园路街角 ，底层架空的“C街之光”重新定义了商业和公园边界，坡地公园优化了灵芝公园在创业大道的入口空间 ，“C街之光”是面向全球创业者的产业链整合集成中枢和产业互联网信息中枢，一站式链接区域产业资源、交易资源和信息资源，未来将以创业大道服务集合与中部地标的姿态照耀整条C街。

At the corner of Park Road, which has the highest commercial value, the overhead "Light of C Avenue" on the ground floor redefines the boundary between business and the park, and the sloping field park optimizes the entrance space of Lingzhi Park on Chuangye Avenue. "Light of C Avenue" is the industrial chain integration hub and industrial Internet information hub for global entrepreneurs, and a one-stop link to regional industrial resources, trading resources and information resources, In the future, the whole C Avenuewill be illuminated with the attitude of the service collection of Chuangye Avenue and the landmark in the middle.以城市绿脉为灵魂，联系商业核心、灵芝公园和新安公园，多元业态的植入，使公园的每一寸界面都最大化的激发商业活力，成为湾区极具魅力的“绿色一公里”，为创业者提供交流、研讨和展示的场所，也为城市居民提供休憩、教育和互动的空间，开创了数字与公园融合的新时代消费服务生态。
Taking the urban green vein as the soul, connecting with the commercial core, Lingzhi Park and Xin'an Park, the implantation of multiple business types maximizes the commercial vitality of every inch of the park's interface, making it a very attractive "green one kilometer" in the Bay Area, providing a place for entrepreneurs to communicate, discuss and display, as well as a space for urban residents to rest, educate and interact, creating a new era of consumer service ecology of digital and park integration.现状的创业立交割裂了创业大道南北的联系 ，随着未来107国道下穿改造方案的实施，将释放出更多地面空间，原车行立交优化成为人行立交公园，裙楼以退台形式联动地面绿地、立交公园和周边建筑，成为创业大道上一个以人行体验为主导的理想城市地标。这里将融合城市公园、人文交互与产业服务，以绿色律动的人行公共平台构筑无界、自由的超享服务圈。The current Chuangye Interchange has split the north-south connection of Chuangye Avenue. With the implementation of the reconstruction plan for the underpass of National Highway 107 in the future, more ground space will be released. The original vehicular interchange will be optimized into a pedestrian overpass park. The podium will link the ground green space, overpass park and surrounding buildings in the form of platform withdrawal, becoming an ideal urban landmark on Chuangye Avenue dominated by pedestrian experience. It will integrate urban parks, cultural interaction and industrial services, and build a limitless and free super service circle with a green and dynamic public platform for people's travel.

南部超趣生活区以翻身村为核心，是宝中边缘创业精神的底层聚核，却因陈旧、凌乱的城市环境，无法更好地激发地缘、低成本、多元等优势带来的价值。以城市更新和综合整治为机遇优化公共空间体系，串联起漫活趣街、人才公寓、烟火商街、焕新市集，积极街角等趣城网络，并环形织补四季公园联通并融入城市绿网，使其成为宝安大道新旧文化融合的公共绿野。

The southern Hyper-interesting zone, with Fanshen community as the core, is thebottom core of the entrepreneurial spirit at the edge of Bao’an Central zone. However, because of the old and messy urban environment, it can not better stimulate the value brought by the advantages of geography, low cost and diversity. Take urban renewal and comprehensive renovation as opportunities to optimize the public space system, connect Fun Street, talent apartments, fireworks mall, fashion market, active street corners and other interesting city networks, and repair the connectivity of Four Seasons Park and integrate it into the urban green network, making it a public green field integrating old and new culture on Bao'an Avenue.

翻身村将以城市微更新和社区营造的手段推动社区的自我修复与生长，在为城区保留中等成本生活空间的同时，通过多方参与的街巷活化、街市改造和城中村提质，增加公共场所、服务配套，活跃街头社交，溯源传统记忆，注入新兴业态，以可负担、可参与的宜居宜创住态吸纳新的业态、新的人群进驻，为宝安创业路留下创业的种子，为C街的创业精神提供最平和、实用的生长土壤。

Fanshen community will promote the self repair and growth of the community by means of urban micro renewal and community building. While reserving medium cost living space for the urban area, it will increase public places and service facilities, jump into street social activities, trace back to the traditional memory, inject new business forms, and attract new business forms and new people to settle in affordable, participatory, livable and livable living forms through the activation of streets and alleys, the transformation of street markets, and the upgrading of villages in the city, Leave the seed of entrepreneurship for Bao'an Chuangye Road, and provide the most peaceful and practical growth soil for the entrepreneurship of C Avenue.

由此，创业大道已由强大的交通功能大道逐步向以商业、商务功能为主导的“全球创业者第五大道”转变，规划除从过境交通疏解、交通系统优化、绿色出行引导、停车系统优化等方面逐步分散创业大道的交通功能外，同时重点搭建9号线西延线与5号线之间的地下空间发展框架，并沿创业大道建立由创业立交至洪浪北站的1.8KM无界畅行地下街区，绿色一公里的艺术之森下沉广场将作为立体空间转换的重要场所，更好的营造了创业大道立体化、人性化的街道空间体验。

As a result, Chuangye Avenue has gradually changed from a powerful transportation function avenue to a "Global Entrepreneurs Fifth Avenue" dominated by commercial and business functions. In addition to gradually dispersing the transportation functions of Chuangye Avenue from the aspects of transit traffic relief, transportation system optimization, green travel guidance, parking system optimization, etc., the plan focuses on building the underground space development framework between Line 9 West Extension Line and Line 5, A 1.8km unbounded underground block will be built along Chuangye Avenue from Chuangye Interchange to Honglang North Station. The one kilometer green Sinking Square of Art Forest will be an important place for three-dimensional space conversion, which will better create a three-dimensional and humanized street space experience of Chuangye Avenue.

创业大道作为重要街道骨架串起的若干垂直次支道路，也是串联片区活力和公共空间的重要公共枢网。因此在充分挖掘街道空间及周边功能特征的基础上，规划通过优化街道慢行体系、活化街前公共空间、美化城市家具装置等手段，由北向南打造以创新孵化、产商交融、绿意悠然、超感消费、商居乐活、市井烟火为主题的一街一品街道主题空间场景。

Chuangye Avenue, as a number of vertical sub branch roads linked by the skeleton of important streets, is also an important public pivot connecting the vitality and public space of the area. Therefore, on the basis of fully exploiting the characteristics of street space and surrounding functions, it is planned to build a street theme space scene from north to south with the theme of innovation incubation, integration of industry and business, green leisure, super consumption, business living, and market fireworks by optimizing the street slow traffic system, activating the public space in front of the street, and beautifying the urban furniture devices.

新圳河河道整治和景观提升，将释放原本消极和被挤压滨水空间，结合蓝绿当潮的海雅缤纷城滨水消费新体验、数智漫游的尖岗山高新园产创新空间、绿色无界的新安公园片区生活新场景等若干主题段，营造绿色、科技、活力、无界的蓝绿生态廊道，为周边产业、居住消费人群提供城市生态氧吧与灵感激发的创意场所。

The river regulation and landscape improvement of Xinzhen River will release the original passive and squeezed waterfront space, and create a green, scientific, dynamic and boundless blue green ecological corridor for the surrounding industries Residential consumers provide urban ecological oxygen bars and creative places inspired by inspiration.

同时规划将通过整体运营、多元开发+分阶渐入、精准导控的开发实施模式，针对不同的开发尺度和时间进程，通过一体化的城市运营思维统筹规划实施，使创业大道上每一个设计或更新的策略，都相互协调成为长期的发展战略，使创业大道成为一条生长中的大道，一条通往未来的创业者星光大道！

At the same time, the plan will make every design or update strategy on the Entrepreneurship Avenue coordinate with each other to become a long-term development strategy, making the Entrepreneurship Avenue a growing avenue and a future entrepreneur's starlight avenue, through the development implementation mode of overall operation, diversified development+gradual step by step, and precise guidance and implementation, according to different development scales and time processes, through integrated urban operation thinking!

项目名称：宝安创业路商务大道策划及城市设计国际咨询

联合体团队：深圳市蕾奥规划设计咨询股份有限公司、伍兹贝格建筑设计咨询（上海）有限公司、广州高力国际物业服务有限公司
深圳市蕾奥规划设计咨询股份有限公司项目主创：张震宇，郭晓黎专业负责人：张迪项目成员：覃美洁，庄丽，牛亮，江玉，姚俊，冯文斌，王瑞娟，谢龙飞，王也，肖云华，周丽，乔荪延，林勤，张超，陈学思，张发智，张宝，张晓晓，关美男，于子鳌
伍兹贝格建筑设计咨询（上海）有限公司项目负责人：王勃项目成员：王沛琦，张同广州高力国际物业服务有限公司项目成员：李特灵，杜思图，吴韵延，张纯

竞赛历程回顾：

凝知名团队和顶尖专家之力，宝安世界级“中央商务带”来了！方案评审结果 | 汇聚全球智慧、宝安创业路商务大道策划及城市设计国际咨询评审结果出炉

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