《国际食物和农商管理评论》2022年第1期目录【转】

*本文转自公众号“IFAMR编辑部”

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International Food and Agribusiness Management Review

Vol. 25, No. 1, 2022

本 期 目 录

Table of Contents

RESEARCH ARTICLE

• Impact of buyers’ support on farmer performance and investments in the Brazilian pork supply chain

  Franco Müller Martins, Jacques Trienekens, Onno Omt

• Audit quality and the cost of debt in private firms: evidence from the Brazilian sugarcane industry

  Aviner Augusto Silva Manoel, Marcelo Botelho da Costa Moraes, David Ferreira Lopes Santos, Gabriel Pereira Pündrich

• Small farmer’s planting confidence and willingness to pay for leguminous green fertilizer: environmental attributes perspective

  Wang Xin, Song Yanping, Li Tan

• Determinants of US household expenditures on fortified fruit juice

  Andrea Leschewski, Cole Sellnow

• Quantifying differences in alternative food network supply chain activities and their relationship with socio-economic outcomes

  Erik Hunter, Andreas Norrman, Eva Berg

• Determinants of innovation by agri-food firms in rural Spain: an MCA PLS-SEM analysis

  Xosé-Manuel Martínez-Filgueira, David Peón, Edelmiro López-Iglesias

• How trade affects the US produce industry: the case of fresh tomatoes

  Sheng Li, Feng Wu, Zhengfei Guan, Tianyuan Luo

• Do farmer groups improve the situation of women in agriculture in rural Kenya?

  Rose Ingutia, John Sumeliu

CASE STUDY

• Improving decision-making through material flow cost accounting: the case of VietGreen bottled mineral water company

  Thuy Thanh Tran, Christian Herz

• Oatly, a serious ‘problem’ for the dairy industry? A case study

  Caspar Krampe, Adar Fridm

RESEARCH ARTICLE

1. Impact of buyers’ support on farmer performance and investments in the Brazilian pork supply chain

✺Franco Müller Martins, Jacques Trienekens, Onno Omta

Abstract
This paper analyses how the technical and managerial support of buyers affects the performance and investment capacity of Brazilian pig farmers. The paper also analyses the influence of the farmers’ investment capacity on their own performance and how that performance in turn influences the investment requirements demanded by buyers. We developed a structural equation model applied to a sample of 199 farmers including piglet farmers (n=91) and finishers (n=108) working under production contracts. The model includes two constructs that assess performance – financial performance and production and quality performance. The results show that buyer support positively influences both performance constructs and investment requirements for piglet farmers and finishers. The relationship between buyer support and investment capacity was significant only in the sample of finishers. Farmers’ investment capacity positively influences both performance constructs in the sample of piglet farmers. For finishers, investment capacity influences only financial performance. Moreover, only production and quality performance of finishers influences investment requirements. The results provide buyers and farmers with insights for refinements in support policies and management.Keywords: Brazil, contracts, coordination, pork chain, performance

2. Audit quality and the cost of debt in private firms: evidence from the Brazilian sugarcane industry

✺Aviner Augusto Silva Manoel, Marcelo Botelho da Costa Moraes, David Ferreira Lopes Santos, Gabriel Pereira Pündrich

Abstract
Evidence is mixed regarding the economic benefits achieved by companies hiring large firms to audit their financial statements. The studies approaching this theme concentrate mostly on public companies in developed markets, while the effect on private firms in emerging markets is still an open question. This research explores this gap by analyzing whether private firms in the Brazilian sugarcane industry audited by a Big 4 have a lower cost of debt than those audited by a non-Big 4. For that, a unique, hand-collected, dataset was used. This paper contributes to the literature by providing evidence of the role of audit institutions in an environment lacking studies on private firms’ financial reports, especially in emerging economies. The empirical analysis does not indicate that the cost of debt is negatively influenced by the verification of financial statements by a high-quality auditor. Banks and credit unions, as the primary funding sources of the industry, condition the cost of debt reduction to the levels of tangibility, leverage, and profitability. We also contribute to the literature by demonstrating that lenders may have other soft information sources, obtained through banking relationship, which may substitute higher-quality auditor. The results hold after robustness checks and endogeneity concerns.Keywords: agribusiness, Big 4 auditor, audit, emerging markets

CASE STUDY

3. Improving decision-making through material flow cost accounting: the case of VietGreen bottled mineral water company

✺Thuy Thanh Tran, Christian HerzigAbstractVietGreen, headquartered in the South of Vietnam, is a bottled mineral water company striving towards becoming a leading mineral water producer with a strong reputation for social responsibility and integrity. This case describes VietGreen’s decision to explore the potential of material flow cost accounting (MFCA) for enhanced eco-efficiency and achieving the company’s long-term goals. It introduces the students to the company’s major challenges in meeting existing and newly introduced environmental regulations and in dealing with various controversial perspectives of managers involved in a project to implement MFCA. The focal questions of the case are why and how the company’s management should invest in and apply MFCA to implement its major strategic objectives. In particular, it focuses on the tension between measures improving either environmental or economic performance as well as the search for solutions contributing to both types of goals.Keywords: bottled mineral water production, economic and environmental performance, eco-efficiency, material flow cost accounting, decision-making

RESEARCH ARTICLE

4. Small farmer’s planting confidence and willingness to pay for leguminous green fertilizer: environmental attributes perspective

✺Wang Xin, Song Yanping, Li TanAbstractTo evaluate whether small farmers are willing to accept the policy of sustainable use of cultivated land such as green manure planting, we analyze the payment preference and the source of heterogeneity of small farmer’s environmental attributes of leguminous green manure. A choice experiment method is conducted to learn about small farmer’s preference toward green manure. The results suggest that small farmers with planting confidence are willing to pay for different environmental attributes of leguminous green manure. Among them, the willingness to pay (WTP) for the quality and fertility of cultivated land is the highest, and the WTP for air quality is the lowest. Small farmers who do not have confidence in planting are only willing to pay for attribute of natural disaster days. We identify key factors that might influence small farmer’s payment preference, including gender, age, education level, degree of part-time employment, and the trend perception of environmental change.Keywords: leguminous green fertilizer, willingness to pay, choice experiment method, small farmer

5. Determinants of US household expenditures on fortified fruit juice

✺Andrea Leschewski, Cole SellnowAbstractFortified fruit juice represents a growing segment in the otherwise contracting juice industry. Health concerns and changing food policy have driven US consumers to demand fruit juice fortified with micronutrients. Fruit-juice manufacturers have responded by expanding their portfolio to include juice products fortified with vitamins and minerals. This study is the first to analyze determinants of US household expenditures on fortified fruit juice. Collectively, results indicate fruit-juice fortification is a viable strategy for improving public health among demographic subgroups that are disproportionately vulnerable or at-risk for nutrient deficiencies. Findings suggest that fruit-juice manufacturers’ fortification efforts are improving the nutritional intake of toddlers and children but are less effective at reaching other demographic subgroups (rural and minority-headed households) with high nutrient-deficiency incidence. Manufacturers should consider employing targeted marketing and outreach efforts to maximize improvement in dietary quality among fruit-juice consumers.Keywords: fruit juice, fortification, expenditures, micronutrients, double-hurdle model

6. Quantifying differences in alternative food network supply chain activities and their relationship with socio-economic outcomes

✺Erik Hunter, Andreas Norrman, Eva BergAbstractAlternative food networks (AFNs) have the potential to enhance and redistribute value in favour of producers and consumers through novel ways of organizing supply chain activities. What is more, AFNs are often characterized by their ‘sustainability promise’ – or the idea that their networks foster social, ecological or environmental improvements over conventional food networks. Based on a purposive sample of 286 producers across five Swedish AFNs (i.e. community supported agriculture, REKO-rings, farmers’ markets, farm stores and food nodes), we explore how differences in how supply chain activities are managed and relate them to profitability, fair wages, cooperation, logistics efforts, happiness and future beliefs. Using a combination of correlation analysis, linear regression and means comparisons, we challenge the notion that AFNs achieve their sustainability promise or enhance value through novel combinations of supply chain activities. Our findings include several key differences in how supply chain management (SCM) activities are organized across AFNs and their variant importance for profitability. Moreover, we find significant differences in happiness across AFNs that are better explained through beliefs about the future than profitability or fair wages. By exploring happiness and profitability, we offer insights into why some AFN actors thrive despite poor economic returns.Keywords: alternative food networks, logistics, supply chain management, agriculture, happiness

7. Determinants of innovation by agri-food firms in rural Spain: an MCA PLS-SEM analysis

✺Xosé-Manuel Martínez-Filgueira, David Peón, Edelmiro López-IglesiasAbstractThe development of a sustainable rural world must have an innovative agri-food industry as one of its bases. This article offers a comprehensive analysis of the main drivers of innovation by small and medium agri-food companies in Spain. A combined multiple correspondence analysis (MCA) and structural equation modelling (PLS-SEM) is performed to identify the key factors among 63 indicators in the domains of the technology-organisation-environmental approach. The results suggest an open field of research. Positively related to innovation are firm capacities and financial resources. Moreover, agri-food firms innovate in products, processes or marketing in order to increase sales, enter new markets, or increase the quality of their products. On the contrary, most of these firms did not innovate to reduce costs or time of response, meet regulatory compliance or maintain employment. Authorities should be aware that smaller and younger agri-food firms face more restrictions to innovate, and firms feel public policies could help to meet market demand as a driving force of innovation. On the contrary, essential objectives of regional development such as environmental compliance and maintaining employment seem to depend solely on public action.Keywords: innovation, rural SMEs, R&D investment decisions, agri-food, MCA, PLS-SEM

8. How trade affects the US produce industry: the case of fresh tomatoes

✺Sheng Li, Feng Wu, Zhengfei Guan, Tianyuan LuoAbstract
The US produce industry faces intensifying competition from imports, particularly those from Mexico, the largest exporter of produce to the United States. Fresh produce imports from Mexico have grown dramatically in recent years. This study examines the impact of increasing fresh tomato imports from Mexico on market price and revenue of US growers. Results show that tomato prices are highly sensitive to supply, suggesting a saturated market. Imports from Mexico have significant negative impacts on the prices of US domestic tomatoes. A scenario of 50% increase in tomato imports from Mexico could result in a $252 million (27%) revenue loss for American growers, thus posing great challenges to the sustainability of the declining US tomato industry.Keywords: Mexican competition, trade, produce industry, fresh tomatoes, demand analysis

9. Do farmer groups improve the situation of women in agriculture in rural Kenya?

✺Rose Ingutia, John SumeliusAbstractProduction by smallholders in rural Kenya is limited by institutional, technical and investment constraints. Female farmers are the majority among smallholders and have significant roles in agriculture; nonetheless, they face constraints in accessing resources. Recent primary data of 347 farmers (proportional random sampling) was used to examine: (a) factors affecting women’s participation in agriculture; (b) factors influencing female farmers’ decision to join a farmer group; and (c) the effect of women’s membership in a farmer group on crop yield. We applied Probit and linear regression with endogenous treatment maximum likelihood methods. Results reveal that women’s participation is positively influenced by membership in a farmer group and land ownership. Women’s decision to join a farmer group is positively affected by access to credit, and negatively by limited decision-making power and lack of access to land. Crop yield is positively affected by membership years in a farmer group and ownership of mobile phones, negatively by lack of credit. Farmer groups are a particularly effective platform to improve crop yields and other constraints confronting female farmers. Surprisingly, this platform is under-utilised. Policymakers should invest in human, financial and physical capital of farmer groups as a pathway to rural development, improved rural livelihoods and reduced poverty.Keywords: farmer groups, female farmers, crop yield, rural Kenya, productive resources

Case Study

10. Oatly, a serious ‘problem’ for the dairy industry? A case study

✺Caspar Krampe, Adar Fridman

Abstract

This case study outlines the steps Oatly has taken so far to achieve its goal of becoming the largest ‘dairy and milk’ producer in the world. Oatly develops, produces and markets dairy and milk analogues, with an overriding ambition to promote structural changes in the dairy industry. Oatly’s approach relies on state-of-the-art technologies that can create dairy analogues and milk-like fluids. The resulting products are marketed under their own brand and promoted by provocative and innovative communication strategies that include storytelling, policy-related activities, social media campaigns and more traditional sales concepts. The company is constantly developing and opening factories that enable them to expand into foreign markets, whilst applying diverse marketing strategies. Following Oatly’s example, other retailers and food companies also expressed their interest in dairy and milk replacement products, increasing the market competition.

Keywords: Oatly, dairy industry, dairy analogues, technology innovation, marketing, international strategy

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本文转自公众号“IFAMR编辑部”：

https://mp.weixin.qq.com/s/26JoV0kXDgCFAfDi9u6l5Q

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