《国际食物和农商管理评论》2022年第4期目录及摘要【转】

*本文转自公众号“IFAMR编辑部”，全文开放获取链接：

https://www.wageningenacademic.com/toc/ifamr/25/4

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International Food and Agribusiness Management Review

Vol. 25, No. 4, 2022

本 期 目 录

Table of Contents

CASE STUDY

• Sustainable value creation – a farm case on business model innovation
  Fredrik Fernqvist, Vera Sadovska, Per-Anders Langendahl

RESEARCH ARTICLE

• Students’ perception towards IFAMA agribusiness case study competition: do culture, discipline, and training experience matter?
  Zhanguo Zhu, Chung-Chou Tsai, Yue Wang
• Information interventions and health promotion behavior: evidence from China after cadmium rice events
  Jiehong Zhou, Jing Zhang, Li Zhoui
• Impacts of work attitude of outsourcing services on food losses: evidence from rice harvest in China
  Xue Qu, Daizo Kojima, Laping Wu, Mitsuyoshi Ando
• Why can’t the supply chain keep up with organic bakery product demand? Understanding miller, distributor, and baker organic wheat quality perceptions and needs
  Tatiana Drugova, Kynda R. Curtis
• Broiler production systems in Ghana: economics and the impact of frozen chicken imports
  Craig Chibanda, Mohamad Isam Almadani, Petra Thobe, Christine Wieck
• Risk and return of heterogenous farmland locations and qualities
  Ashraf Noumir, Michael Langemeier
• Exploring multiple drivers of cooperative governance: a paired case comparison of vegetable growing cooperatives in the UK and China
  Qiao Liang, Han Dong, Adrian R. Bailey, Weibin Hu, Fu Jia
• Impact of smartphone use on production outsourcing: evidence from litchi farming in southern China
  Yi Cai, Yucheng Sun, Wene Qi, Famin Yi
• Crop protection market segmentation: relationship between buyer segments and the use of digital sales channels
  Dorothee Schulze Schwering, Anna Hollenbeck, Saskia Krone, Achim Spiller, Dominic Lemken

CASE STUDY

1. Sustainable value creation – a farm case on business model innovation

✺Fredrik Fernqvist, Vera Sadovska, Per-Anders Langendahl

Abstract

The agricultural sector in Sweden, as elsewhere, is affected by increased intensification and specialisation, leading to fewer and larger farms. The majority of agricultural firms acquire profits by pushing an economies of scale strategy, which is not always possible for small farms. However, there are alternative strategies. This teaching case focuses on a small farm in Sweden and offers students an opportunity to study the management of business model innovation in this context. The case explores the value creation strategy of a cattle farm and applies activities such as mapping a business model, developing suggestions for business model innovation, analysing existing and lacking managerial competences and pinpointing implications for agricultural policy. As a result, profitability, competitiveness and sustainability of the study farm should be achieved, together with acquisition of knowledge and skills by its owner. This educational case is suitable for agricultural students of different levels requiring knowledge of business and management.

Keywords: agribusiness, business model, strategy, competencies, management

RESEARCH ARTICLE

2. Students’ perception towards IFAMA agribusiness case study competition: do culture, discipline, and training experience matter?

✺Zhanguo Zhu, Chung-Chou Tsai, Yue Wang

AbstractCase study competition is an effective tool used in higher educational institutions to augment students’ learning experience. Although many studies have explored this phenomenon in business and management discipline, no study has been conducted in agribusiness yet. The current research is conducted to explore students’ perceptions towards agribusiness case study based on cognitive ability, affective ability and development ability. It further explores how cultural difference, students’ discipline, and training experience influence participants’ perceived benefits. Using online survey and a face-to-face interview, it selected 65 participants who had the experience of the agribusiness case study competition. According to students perception, it is apparent that culture had shown main effect in all aspects, while discipline only made a significant difference in development ability. The qualitative analysis unveiled that students preferred to be trained by advisors belonging to field of agricultural economics and management, and are enthusiastic to deal with the real business world issues, and also hold experience of past competitions. Based on these findings, this study may provide guidelines to educators and organizers to improve the case study method of learning and teaching, and efficiently planned the strategies required for competition.Keywords: case study competition, agribusiness, culture, discipline, training experience

3. Information interventions and health promotion behavior: evidence from China after cadmium rice events

✺Jiehong Zhou, Jing Zhang, Li ZhouiAbstract

Based on the panel data of 777 consumers before and after the information intervention, this paper explores the effectiveness of information intervention methods that enable consumers to adopt health promotion behavior. Using the intervention methods of real testing-information, general news information, and integrated information, a difference-in-difference method is used to conduct an empirical research on the rice consumption behavior of Chinese residents. It is evident from the analysis that the three information interventions do not change the quantity of rice consumed by Chinese residents, consumers only can reduce risks by avoiding purchasing rice from where cadmium rice incidents have occurred frequently. Results of regression analysis indicate that the effect of the integrated information intervention is more effective. Consumers’ responses to information interventions are highly heterogeneous, and the effects of interventions are mainly reflected in consumers with a high degree of risk for eating cadmium rice. The value of this paper is that it not only fills the research gap in the literature on the impact of food testing information on consumer behavior, but also supplements the research on consumer behavior after the food safety crisis related to staple foodstuffs.

Keywords: information interventions, food safety, consumer behavior, health promotion, China

4. Impacts of work attitude of outsourcing services on food losses: evidence from rice harvest in China

✺Xue Qu, Daizo Kojima, Laping Wu, Mitsuyoshi AndoAbstract

This study uses survey data from 651 farmers in China to study the impacts of moral hazard on rice harvest losses and we further study the differences of the impacts across farm scales. The results show that large-scale farms have lower harvest losses and the service providers have more serious attitude when harvesting. After addressing the endogeneity of moral hazard using instrumental variable approach, moral hazard increases harvest losses. However, this impact diminishes as farm size increases. These findings demonstrate the need to reduce moral hazard by increasing farm size, introducing intermediaries, and written contracts, etc.

Keywords: farm scale, food losses, moral hazard, outsourcing service, rice harvest

5. Why can’t the supply chain keep up with organic bakery product demand? Understanding miller, distributor, and baker organic wheat quality perceptions and needs

✺Tatiana Drugova, Kynda R. CurtisAbstract

While the demand for organic wheat products in the U.S. is strong and continues to grow, organic wheat supply is actually decreasing in part due to grower challenges related to declining yields and quality. This study examines the perceptions, requirements, and needs of millers, distributors, and bakers surrounding organic wheat quality and supply. We also use ordered logit models to examine which factors and quality indicators influence organic wheat quality ratings alone and when compared to conventional wheat. Study data were collected in the winter of 2020/2021 through two online surveys. Results show that both bakers and millers/distributors rated wheat quality and consistent quality from suppliers as very important and that they consider protein quality and content as primary indicators of quality. However, they differ in their ratings of organic quality, as bakers perceive organic wheat to be of higher quality than conventional wheat and millers just the opposite. There was also disparity in their importance ratings for other wheat quality indicators. This study provides pertinent findings on the perceptions and needs of organic wheat buyers across the supply chain. Study findings will be especially informative to organic wheat growers, breeders, and researchers seeking to improve organic wheat quality and yields.

Keywords:  grain marketing, organic, quality, supply chains, wheat

6. Broiler production systems in Ghana: economics and the impact of frozen chicken imports

✺Craig Chibanda, Mohamad Isam Almadani, Petra Thobe, Christine WieckAbstract

Chicken meat consumption in Ghana has significantly increased in the last two decades. However, production has stagnated, and domestic producers are struggling to satisfy the local market. Consequently, Ghana is dependent on chicken imports. The imports have attracted criticism as they are believed to be negatively affecting producers. This paper uses typical farms to analyze broiler production systems in Ghana and the impact of chicken imports. The typical farms represent the most common broiler production systems in the most important producing regions (Accra, Kumasi, and Dormaa). Large-scale integrated, medium-scale, and small-scale production systems were identified as the most common broiler production systems. The study demonstrates that feed and day-old chick costs are the most significant production cost items. The study also shows that broiler production is profitable for all systems when only considering cash-costs. Medium-scale farms located in Dormaa are unprofitable in the medium and long-term, when depreciation and opportunity costs are reflected, respectively. Cost comparisons show that imports make it difficult for broiler producers to market their chickens in the local market throughout the whole year. Therefore, broiler production in Ghana is seasonal. Furthermore, small-scale producers are the most negatively affected by the competition from the imports.

Keywords: broilers, chickens, imports, production systems

7. Risk and return of heterogenous farmland locations and qualities

✺Ashraf Noumir, Michael LangemeierAbstract

Using data on farmland values in Indiana and Iowa, this study examines the risk and return characteristics surrounding top, medium, and poor farmland qualities in different locations in these two states. We find that systematic risks of locations/qualities are very low (indistinguishable from 0). In terms of risk-adjusted return, our results show that Indiana farmland has more excess return and higher reward-to-risk ratios than Iowa. Also, adding the quality dimension to the geographic dimension in portfolio selection strategies improved the portfolio reward-to-risk ratio for Indiana but not for Iowa. Interestingly, we found that the average quality farmland has more weight in portfolios relative to top- and poor-quality farmland.

Keywords: farmland, farmland quality, minimum-variance (min-var) portfolio, reward-to-risk ratio, capital asset pricing model (CAPM)

8. Exploring multiple drivers of cooperative governance: a paired case comparison of vegetable growing cooperatives in the UK and China

✺Qiao Liang, Han Dong, Adrian R. Bailey, Weibin Hu, Fu JiaAbstract

Farmers’ collective action via cooperatives is critical to achieving a wide range of economic and social benefits that lead to sustainable development and enhance the welfare of rural communities. Adopting a qualitative case study method, the paper compares the development and governance attributes of two cooperatives and seeks to identify how non-economic conditions explain their differences. The cases are selected from the United Kingdom and China, representing different cultural and legislation contexts, to explore the role of culture and legislation in formulating the governance of farmer cooperatives. The results demonstrate that: (1) the formation of member groups due to considerable member heterogeneity may lead to the skewed allocation of control rights and income rights; (2) legislation play an important role in formulating the governance of cooperatives; and (3) national culture potentially has influence on cooperative governance, but direct evidence is in insufficient.

Keywords: farmer cooperative, governance attribute, member heterogeneity, legislation, culture

9. Impact of smartphone use on production outsourcing: evidence from litchi farming in southern China

✺Yi Cai, Yucheng Sun, Wene Qi, Famin Yi

Abstract

There is a great deal of evidence suggesting that information and communication technology (ICT) and agricultural production outsourcing can improve farm productivity and farmers’ welfare. However, less is known about the relationship between modern ICT use and agricultural production outsourcing. Drawing upon a survey of 855 litchi growers from southern China, this study estimates the effect of smartphone use on farmers’ decisions regarding agricultural production outsourcing. A novel genetic matching method is employed to mitigate the selection bias associated with self-selected smartphone use. Our result confirms the positive role of smartphone use in increasing the number of production tasks outsourced by litchi growers. Moreover, smartphone users are more likely to outsource both labor-intensive and technology-intensive tasks than nonusers. In addition, the treatment effect of smartphone use varies with each specific litchi production task. Our findings highlight the importance of improving smartphone adoption among farmers to promote agricultural production outsourcing.

Keywords: smartphone, agricultural production outsourcing, genetic matching, litchi growers, rural China

10. Crop protection market segmentation: relationship between buyer segments and the use of digital sales channels

✺Dorothee Schulze Schwering, Anna Hollenbeck, Saskia Krone, Achim Spiller, Dominic LemkenAbstract

Digital technologies are revolutionizing agricultural trade, enabling farm input suppliers to reach customers through multiple channels. The aim of this study was to segment farmers based on their purchasing behavior for crop protection products and to examine segment-specific characteristics in the digital environment. A cluster analysis of 590 German farm managers was used to identify five distinctive buyer segments based on five characteristics: dealer, brand and service orientation, price affinity and autonomous decision making. The results demonstrate that farmers place high value on personal contacts to stationary suppliers when purchasing crop protection products. Service orientation turned out to be a strong mediator of segment membership, while price and product brand are secondary to farmer segmentation. However, traditional typologies are only suitable for the digitization topic to a limited extent, as digital search and information behavior hardly differs. Even though digital information procurement is becoming increasingly interesting for all segments, an openness to e-commerce applies only to a small group of independent buyers. Concerning e-commerce attitudes, the perception of its advantages and the lack of personal contact differentiates the clusters the most. The results contribute to the scientific understanding of farmers’ information and purchasing behavior and provide initial approaches for the development of customer-centric corporate marketing strategies.

Keywords: farm inputs, agri-chemical, cluster analysis, purchasing behavior, omni-channel

《国际食物和农商管理评论》

公众号简介

IFAMR微信公众号由浙江大学公共管理学院和中国农村发展研究院支持，IFAMR主编办公室运营，旨在通过定期推送各期目录、代表性论文以及IFAMR杂志与IFAMA协会的相关重要活动，扩大国际农商管理领域前沿研究成果的传播，凝聚本领域学界、业界和政策界的研究力量。

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本文转自公众号“IFAMR编辑部”：

https://mp.weixin.qq.com/s/OpewvqWeC8FIWVotFW9X9Q

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