美好生活SHOW场 | 南昌·绳金塔民俗风情街

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一座古塔，

一条长巷，

串联古与今，

展望新与生。

An ancient pagoda，

A long alley，

Linking the ancient and the modern，

Looking to the new and the living.

项目背景

-Project Background-

本项目位于江西省南昌市西湖区，紧靠地区坐标绳金塔景区，周边商圈众多，且邻近南昌站拥有大量人流，将绳金塔与项目内设计场所结合南昌非遗文化，将文化与现代结合在一起，打造多维度一站式体验的城市艺术潮流圣地。

▲区位分析tion Analysis

▲场地分析,Site  Analysis

誉有南昌第一街的十字街贯穿场地，如同绳索一般联系着绳金塔与文化街

Cross Street, known as the first street in Nanchang, runs through the site and connects the Jokin Tower and Culture Street like a rope

以“绳”为依托，辗转年轮，回溯历史，开启非遗文化变迁之旅

Based on the "rope", we will turn the wheel of time and retrace the gravel to start a journey of cultural changes of non-heritage

▲非遗记忆十二行卷

▲主题平面分布

祈福之旅|三街汇聚系金塔，多绳祈福豫章游

Three streets converge to tie the golden pagoda, multi-string prayer Yuzhang tour

▲各区域业态分析

饮一方文化，品一方风雅

-Drink a side of culture, taste a side of elegance-

【精神堡垒】

灵感设计源于绳金塔传说——“金绳”，取绳相互缠绕的形态为造型，营造旋转且上行的向上趋势，寓意凝聚、稳固、前进之意，同时也作为“守护神”守护商业街。

The design is inspired by the legend of the Jomon Pagoda - the 'Golden Rope' - and takes the form of ropes twisting around each other to create a rotating and upward trend, signifying cohesion, stability and progress, and also acting as a 'guardian god' to watch over the shopping street.

▲精神堡垒，Spiritual fortress

【巷之光】

取形于绳金塔传说当中“驱风”、“镇火”、“降蛟”三把古剑，灯为古剑形状，同时灯光的照射如同阳光射入巷子，既能引导游客，又寓意着“光”的希望。

The lamp is in the shape of an ancient sword and the light shines like sunlight into the alley, guiding visitors and signifying the hope of "light".

▲巷之光，Light of Lane

【智慧种子】

灵感源于绳金塔传说中绳金宝宝带着宝鼎葫芦瓶的舍利子为前来祈福的人传播智慧，将球形舍利子进行堆叠，为进入空间的游客增加视觉引导，同时球形舍利子折射阳光带来更加丰富的视觉体验，而美好的寓意也会促使游客触摸，增强场地与游客之间的互动性。

Inspired by the legend of the Jomon Pagoda in which the baby Jomon carries the relics of the Baoding gourd vase to spread wisdom for those who come to pray, the spherical relics are stacked to add visual guidance for visitors entering the space, while the spherical relics refract sunlight to bring a richer visual experience, and the beautiful symbolism will prompt visitors to touch them, enhancing the interactivity between the venue and visitors.

▲智慧种子效果图，Smart Seeds Perspective

▲智慧种子，Seeds of Wisdom

【金伞亭】

南昌制伞历史悠久，伞有着驱恶辟邪的象征；伞骨为竹，竹报平安，寓意节节高升。金伞亭整体形状为一把巨大的伞，伞面作为遮阳挡雨的主力，同时伞面下层层环布伞和灯笼，合并演绎成一组艺术装置，可赏可娱可休憩。

Nanchang has a long history of umbrella making, and the umbrella is a symbol of warding off evil spirits; the bone of the umbrella is bamboo, which means peace and prosperity. The overall shape of the Golden Umbrella Pavilion is a giant umbrella, with the umbrella serving as the main shield from the sun and rain, while the layers of umbrellas and lanterns under the umbrella are combined and interpreted into a set of art installations that can be enjoyed, entertained and relaxed.

▲金伞亭效果图，Golden umbrella  Perspective

▲金伞亭，Golden Umbrella Pavilion

▲金伞亭音乐角，Golden Umbrella Pavilion

▲远看金伞亭，Site Photo

【时光列车】

此处原本为场地疏散通道，利用通道背部盒子依据老火车造型顺势打造时光列车，在火车头中设置打卡休憩点，透明的外壳让火车里外形成视线连接，外壳可根据后期节日等不同活动需求，进行外包装主题更换。老火车既是历史的践行者，也是历史的见证者，回溯时光，唤醒当代人的美好记忆。

This area was originally the evacuation channel of the venue, so the box at the back of the channel is used to create a time train based on the shape of the old train, and a break point is set up in the locomotive. The transparent shell allows the train to form a visual connection between the inside and the outside, and the shell can be changed according to the needs of different activities such as festivals at a later stage. The old train is both a practitioner and a witness of history, going back in time and awakening the fond memories of the present generation.

▲时光列车，The Time Train

【彩虹喇叭】

喇叭装置造型灵感来源于豫章非遗文化——【唢呐公婆吹】，蕴含着深厚的民俗内容和传统积淀。喇叭装置设置了不同大小的喇叭，且底部小喇叭连通着顶端的大喇叭，形成联系，一左一右如同一公吹一婆吹，同时利用亮丽的色彩搭配，吸引游客与其互动。

The shape of the trumpet installation is inspired by the Yuzhang non-foreign heritage culture - [suona gongbao], which contains a deep folklore content and traditional accumulation. The trumpet installation has different sizes of trumpets, and the small trumpet at the bottom is connected to the large trumpet at the top to form a link, one to the left and one to the right, just like a male blowing and a female blowing, while using bright colours to attract visitors to interact with it.

▲喇叭装置效果图，Horn device effect

▲喇叭装置，Horn device

【流水装置】

“曲水流觞”自古受文人墨客喜爱，而南昌钟灵毓秀，有着浓厚的历史文化底蕴。利用墙面和灯光形成动态流水装置，在视觉上给游客更好的视觉体验，也很好的展示了南昌是一座文化城市，更活跃了经济区的夜间整体氛围。

The "goblets" have been loved by the literati since ancient times, and Nanchang has a rich historical and cultural heritage. The use of walls and lighting to form a dynamic flowing water installation gives visitors a better visual experience and also demonstrates Nanchang as a cultural city, and enlivens the overall atmosphere of the economic zone at night.

▲效果图 , Perspective

▲流水装置墙实景，Lighted flowing device

【福绿寿禧】

【白圩木雕活字版印刷技艺】是南昌的市级非物质文化遗产，具有极高的历史人文价值；“福禄寿禧”是天界掌管降福施祥、功名利禄、寿命、吉祥四神的合称，运用木雕活字版印刷手法将其印在墙上，放置于十二坊端景处，古色古香。

The woodcarving printing technique of Bai Wei is a municipal intangible cultural heritage of Nanchang and has great historical and humanistic value; the four gods of the heavenly realm, who are in charge of blessing and good fortune, merit and fortune, longevity and good luck, are printed on the wall using the woodcarving technique and placed at the end of the Twelve Square.

▲福禄寿禧效果图 , Perspective

▲福禄寿喜，Fortune and Longevity

▲非遗区外围，Site Photo

美食之旅|茶话乐灯享美好，街外巷里烟火气

【童忆——霓虹食街】

Childhood memories - Neon Food Street

童忆——霓虹食街主要以彩灯烘托为主，是一条美食街，内有南昌许多当地传统小吃。彩灯类型丰富多样，同时其承载着吉祥和祝福的寓意。此外街头及街尾设置牌坊作为出入口，使得场地更具历史韵味。牌坊象征着新的旅途入口，同时作为标志性建筑运用到现代街巷

Children's Memory - Neon Food Street, mainly decorated with coloured lights, is a food street with many traditional local snacks from Nanchang. There are many different types of coloured lanterns, and they also carry a symbolic meaning of good luck and blessing. In addition, pagodas are set up at the street and at the end of the street as entrances and exits, giving the venue a historical flavour. The pagodas symbolise the entrance to the new journey and are used as landmarks in the modern streets.

▲牌坊，plaque

▲牌坊实景，Site Photo

进入街道仰头就可以看见形状各异的灯笼，灯笼是一种古老的汉族传统工艺品，有着旺盛的生命力，将其与现代LED技术结合，一道道绚烂的彩灯在商业街道中铺开，营造温暖活泼的氛围，让整条街巷充斥着人间烟火气。

When you enter the street and look up, you can see lanterns of different shapes. Lanterns are an ancient Han Chinese traditional craft with a vigorous life, and by combining them with modern LED technology, a glorious array of coloured lights spreads through the commercial streets, creating a warm and lively atmosphere and filling the whole street with the atmosphere of human fireworks.

▲鱼形灯，Fish-shaped lamp

鱼形灯笼选取年年有余的吉祥寓意象征。夜幕来临，当灯彩开始时，宛若鱼儿在天河之中游泳。

Like a swimming fish lamp in the darkness of the night.

▲2F最佳拍照天桥，放假了，快去打卡吧~ Best photo spot

▲现场其他打卡点，夜色j降临，璀璨绽放~ Site Photo

项目名称：南京绳金塔民俗风情街

项目地点：江西省南昌市西湖区绳金塔景区周边

建成时间：2022年9月

业主单位：江西绳金塔综合开发有限公司

设计单位：深圳普瑞得景观设计有限公司

设计团队：PRD景观组、PRD公共艺术组

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