Anchang Ancient Town - 2.0!｜安昌古镇，升级啦！
Evening lights flicker in the breeze… as weeknights boast the bustling verve the sunlight drowns in the rays of day, Anchang Ancient town truly comes alive as it dances among the lights of the night sky, its scenery effortlessly traversing ancient and modern, old and new, drenching the exquisite and atmospheric “Night’s Ancient Town” in its full power of intoxicating charm.
华灯初上。平日里烟火气满满的安昌古镇在灯光的映衬下，显出白天没有的水乡韵味来。记者在安昌古镇看到，靓丽的夜景穿越古今，精致大气、韵味十足的“夜古镇”令人陶醉。
Recent years have seen Anchang Ancient Town place greater importance and efforts on promoting “micro-transformation and precision improvement” throughout all sectors of the area’s tourism and leisure industries, including its ambitious night scene lighting and light show project encompassing both shores of its central river. By renovating the eaves and lighting throughout the town’s old houses throughout its even more ancient streets and lanes, the charm of its brilliant white walls and gleaming black tiles shine bright like never before, made all the more dazzling through a myriad of lighting and neon effects… creating a living fantasy - a place among dreams, emerging from the haze of man’s imagination. A light show not only reproducing and recollecting traditional ancient stylings, its neon beams bring forth the elegant, ancient Chinese style of Anchang through a brilliant modern glow - all while never forgetting the town’s modern sense of fashion and individuality, pointed out the relevant person in charge.
据悉，近年来，安昌古镇以推进区旅游业“微改造、精提升”工程为契机，集中精力开展一河两岸夜景灯光工程。通过对古镇老街房屋屋檐灯光改造，凸显白墙黑瓦的历史韵味，加上灯光效果、雾化效果，营造烟雾缭绕如梦如幻的水乡盛景。“灯光秀的打造不仅重现传统古风，更选用霓虹元素，以绚丽的灯光表达出安昌典雅古韵的中式古风，兼顾时尚个性的现代感。”古镇相关负责人说。
Strolling through the ancient town’s idyllic lanes, time-honored specialty shops dot the landscape in every direction, as small street scenes play out before one's very eyes under resplendent new lighting, giving its ancient stones life and love anew… as water fountain light shows spring forth from the river’s depths to the delight of one and all.
漫步古镇街头，老字号特色店铺随处可见，街头小景点缀其间，灯光美景让老街重焕光彩。与此同时，安昌古镇还布置水幕投影衬托氛围，大大提升了市民游客观赏、互动的体验感。
A small bridge… a quaint house… sipping wine and tea under the eaves. The past two years have seen Anchang Ancient Town transform a previously idle factory site into the new, sprawling Tianguandi Cultural and Creative Park, home to the brand-new Shaoxing Wine Tasting Hall, a place of constant allure for tourists who can’t help but stay another day. Its antique Chinese decoration style and dazzling array of Shaoxing yellow wine effortlessly integrated with the ancient, native culture and specialty dishes of the area, the complete experience is one of lively mirth for “celebrity culture” and yellow wine culture alike. Through the immersive experience of “yellow wine+cultural tourism,” the relevant person in charge explained, tourists can better understand both Shaoxing Huangjiu (yellow wine) and Anchang Ancient Town itself, spreading new images of ancient treasures far and wide throughout China and the world.
小桥流水人家，檐下抿酒喝茶。这两年，安昌古镇还将原闲置老厂房改造成天官第文创园，新引进一家绍兴酒品鉴馆，也让不少游客流连忘返。古色古香的中式装修风格，琳琅满目的绍兴黄酒，不仅创新打造了黄酒饮用场景，还与安昌古镇的师爷文化、特色菜肴融合在一起，让名人文化与黄酒文化有了鲜活体验地。古镇相关负责人介绍，通过“黄酒+文旅”沉浸式体验的方式，让游客更好地了解绍兴黄酒，也让古镇有了新的形象名片。
Through the area’s “micro-renovation and precision improvement” initiatives, improvement endeavors through the town start with small projects, and the smallest details, from the renovation of the main entrance parking lot, facade renovation of the town’s main road, micro-renovations throughout a myriad of alleys, and the detailed remodeling of the 369 exhibition hall - all of which, when combined with endless other endeavors from obvious to unseen, “embroider,” improve and create spaces close to the area’s tourism heart. From the House of Law and Mercy to Kaiyuan Temple, and the Ancient Town Tea Room, a measured and refined improvement continues to take shape throughout all spheres of Anchang Ancient Town’s tourist attractions, driving and improving the overall quality of regional tourism development to new heights.
为了提升游客体验感，安昌古镇“微改造、精提升”项目专门从小项目、小细节入手，例如改造了古镇入口主停车场、镇中路立面改造、弄堂微改造、三六九展馆改造等，都是下了“绣花”功夫，并打造律行慈舍、开元观堂、古镇茶室等与旅游服务息息相关的场所，实现了旅游体验的“精提升”，带动提高了全域旅游发展的整体品质。
一起为浙江稠州金租男篮加油
图片：安昌古镇
编辑：柯桥传媒集团