马云德国汉诺威演讲：改变世界的不是科技，是梦想！
时间拨回到2015年3月15日，德国汉诺威消费电子、信息及通信博览会(CeBIT)开幕，阿里巴巴创始人马云作为受邀的企业家代表在开幕式上作了主旨演讲。在现场，马云还试验了“刷脸支付”这项最新的支付认证技术。
https://v.qq.com/txp/iframe/player.html?width=500&height=375&auto=0&vid=y0848cjtplc
Good evening everyone!
各位晚上好！
Dear Chancellor Merkel, Deputy Prime Minister Makai, Ministers, ladies and gentlemen, it's my great honor to speak here in the CeBIT.
尊敬的默克尔总理，马凯副总理，女士们先生们，大家晚上好。非常荣幸能够在CeBIT上进行演讲。
I remember 14 years ago, when I first came to Hannover, I try to rent a small booth to sell the Chinese products to the west and to the Europe . It has been a long time to looking for the booth, and at that time Hannover was not that prosperous, but the fair was very successful. It's difficult to get a booth , finally we got a small booth. We got the booth, but very few people find us.
记得14年前，我第一次来到汉诺威，租了一个小摊位，尝试在欧洲卖中国制造的产品，我花了很长时间寻找摊位，那时汉诺威还没那么繁荣，但那次展销会很成功。摊位不好找，我们最后拿下了一个小摊位，但很少有人注意到我们。
Eight years ago, we came back again. We tried to help all of the booths to move them online, help them to sale on Alibaba. It didn not work because at that time people think the trade fair online are conflict to each other.
8年前，我们再次来到这里，尝试将小摊位与阿里巴巴挂钩，尝试在线销售，但是失败了，因为那时的人们还不能理解网购。
Today I come back again. The reason that I come back again is try to find the important missing part of the Internet business. Internet is a part of the century in the past 20 years. It was pretty successful, but one thing that is very strange that I found that very few Internet companies can survive peacefully and healthily for more than 3 years.
今天我再次来到这里，目的是寻找目前互联网产业丢失的一环。过去20年互联网产业取得巨大成功。不过，有一件事情很奇怪，我发现很少有互联网公司能健康、平稳地活过3年。
That means most of the Internet companies can only have honey days, honey weeks, they don't have even honey months. What is the problem? Where is the missing part? So I think I strongly believe that the missing part is in Europe. What is that ?
换句话说，互联网公司可能只有蜜日、蜜周，但蜜月就不一定有了。为什么会这样？问题出在哪里？缺失了什么？我坚信，缺失的东西就在欧洲。那是什么呢？
Whether we like it or not, in the past 20 years, Internet has launched a huge impact to the human lives. Everybody believe that the Internet has done great things to the world, and also a lot of the traditional businesses hate the Internet because they destroyed their business.
不可否认，过去20年互联网已经深刻改变了人类生活。每个人都认为互联网给全世界带来了一些好的东西。同样，许多传统企业对互联网恨之入骨，因为互联网夺走了他们的市场。
But what the rest is that why Internet companies always worry, worry? Because you see whether Google, facebook, amazon, eBay and Alibaba, all of us worry everyday. So We think there must be a problem, and the problem is that we have to find a solution that how we can be a company can live long and healthy as like Mercedes-Benze and Siemens.
但是，为什么互联网公司都有焦虑症？无论是谷歌、脸书、亚马逊和ebay，还是阿里巴巴，我们每天都在担忧，我们感到一定是哪里出了问题。我们必须找到解决方法，能让我们像奔驰、西门子那样，活得健康长久。
If any industry can not live more than 3 years, if all the companies can not live happily for 3 years, this industry can never become the mainstream, this industry can never become the d-economy. So what we want to do is that how we can find the solution.
如果一个行业活不到3年，如果该行业内的很多公司活不到3年，那么这个行业就不可能成为主流行业，不可能实现数字经济。因此，我们想知道该如何找到问题解决办法。
The world is changing so fast, most people don't realize what is IT, what is Internet, we're moving very very fast today to technology.
世界变化如此之快，很多人还不知道什么是IT，什么是互联网。科学技术让我们的发展速度日新月异。
IT technology and digital technology, is not the technology difference, is the difference of the way people think, the way people deal with the world. We don't know the world will look like in 30 years, and we don't know what the data will look like, but we are sure that the whole world in next 30 years will be changed .
IT技术和数字技术的区别不在于技术本身，而是人们思考方式和行动方式。谁也不知道30年后世界会变成什么样子，也不知道数字技术会发展成什么样。唯一能确定的就是世界一定会发生变化。
If the first and the second innovation and technology revolution relieve or liberate the human strength, the physical strength, this revolution release and liberate the strength of human brain, the brain in innovation.
如果说第一次和第二次创新技术革命解放了人类的体力，那么这次技术革命就解放了人类的脑力和创造力。
The future world, we believe we’ll be connected not by oil, not by other things, but by datas . The future world, the business is C2B, not B2C. C2B is consumer to business, not business to consumer . Because you have a lot of datas, because the datas the manufacturer must do customerlized things, otherwise manufacturer will be very difficult.
我们相信，未来的世界不会依赖石油和其他东西，但是会依赖数据。商业世界将从B2C变成C2B，用户改变企业，而不是企业改变用户。因为我们将有大量的数据，制造商将定制化产品，否则很难有销路。
In the future , all the manufacturers, they make the machines. The machines can not only produce the products, the machines must talk, the machine must think ,and the machine is not going to be supported by oil, by electricity, the machine is going to be supported by datas.
未来，制造商会自己研制机器，这些机器不仅可以生产，还会说话，会思考。机器不再依靠石油、电力，但是依靠数据。
The future world, business will not focus on the size, business will not focus on standardization and power, they will focus on the flexibility, nimbleness, customization and user-friendliness.
在未来的世界里，企业不再关注规模，标准化和力量，而会关注灵活性、敏捷性、个性化和用户友好性。
And also I strongly believe the future world, we are going to have a lot of women leaders because in the future people not only focus on the muscles, powers. They focus on wisdom, they focus on kindness and responsibility.
我也坚信，未来还会出现更多的女性领导者，因为人们关注的不仅是力量，还有智慧、善良和责任。
And I think Internet must find the missing part. This missing part is how the clicks and motors can work together ,and how we can make sure in the next 30 years the internet and clicks and motars can work together. Only work clicks and motars can work together, Internet companies can survive, can live happily for next 30 years.
我认为，互联网必须找到缺失的东西，那就是如何让鼠标和砖泥集合在一起（喻指传统贸易与网络贸易相结合），找到互联网经济和实体经济相结合的方法。只有这样，互联网公司才能长久活下去。
And if that comes ,that is what we called D-economy, is not a digital economy, which I called data economy. Everthing is going to be changed. And I also believe the world is going to be beautiful, but the world is very challenging.
那时候我们就迎来了“D经济”时代，D指的是数据，而不是电子。一切都将得到改变。同时我也相信，世界将变得美好，也更富有挑战。
Apple may not be the future, but Apple tells us what the future will look like, that is something in the machine is moving. That is data.
苹果也许不是未来，但苹果为我们描绘了未来的画面，也就是在机器里传输的东西。那东西叫做数据。
We are at a great time of innovation, inspiration, invention and creativity, and I think everyone is working hard, try to realize their dreams. Today you see here ,a real world of workers, truck drivers and game players, and also all these senior people, everybody in the ancient times, nobody can leverage the technology to realize their dreams. Today, because of the datas, everything becomes true.
我们处于最好的时代，创造力、奇思妙想爆发的时代，我人们每个人都在努力实现梦想，不论什么行业，不论是货车司机，还是游戏玩家和所有的资深人士，每个人都可以充分利用科技实现梦想，这在以前是不可想象的。有了数据，所有梦想都实现了。
And I strongly believe, it's not the technology that changed the world. It's the dreams behind the technology that changed the world. If the technology changed the world, I'll never be here, I'm not trained to be a technology, I know nothing about computer, and I know very little about the Internet. I have a strong dream that we want to help small business.
我相信，不是科技改变了世界，是科技背后的梦想。如果是科技改变了世界，我不会出现在这里，因为我不是个技术控，对计算机就业一无所知，对互联网也只是略知一二。但是，我有一个强大的梦想，就是帮助中小企业。
So, 14 years ago, we come here to sell Chinese products to Europe, that won't work. 14 years later, we try to help the European small business to China , to the world by using the Internet. It's the dreams that drive the world, it's not only the technology. And thank you very very much for listening!
所以，14年前我带着中国商品来到这里，但没有成功。14年后，我们要通过互联网帮助欧洲的中小企业开拓中国市场，乃至世界市场。是梦想在改变世界，而不是技术本身。
So ladies and gentlemen, let's work hard. It's a fantastic world. It's the world belongs to young people. It's the world belong to the future.
所以，女士们先生们，让我们努力工作吧。这是一个精彩纷呈的世界，这是一个属于年轻人的世界，这是一个属于未来的世界。
And thank you very very much for listening.
非常感谢大家的倾听。
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