网络餐饮、食品安全与社会共治

Internet Meals, Food Safety and Co-governance

《财经研究》2023年49卷第4期 页码：124 - 138 online：2023年4月3日

作者

中：朱哲毅1,2,3 , 陆梦婷1 , 刘增金4 , 宁可1,2

英：Zhu Zheyi1,2,3, Lu Mengting1, Liu Zengjin4, Ning Ke1,2

作者单位：1. 浙江农林大学 经济管理学院，浙江 杭州 311300; 2. 浙江农林大学 浙江省乡村振兴研究院，浙江 杭州 311300; 3. 浙江农林大学 生态文明研究院，浙江 杭州 311300; 4. 上海市农业科学院 农业科技信息研究所，上海 201403

摘要及关键词

摘要：网络餐饮为消费者就餐带来了便利，同时也对潜藏的食品安全问题提出了新的挑战。文章系统分析了消费偏好对消费者经历网络餐饮食品安全事件概率的影响与机制，并识别了不同监管主体的调节作用。在理论分析的基础上，运用上海市消费者调查数据进行了实证分析。结果表明，网络餐饮存在“柠檬市场”困境，便捷偏好、价格偏好对消费者经历食品安全事件的概率有显著正向影响。但在政府监管、平台监管和媒体监督下，网络餐饮的“柠檬市场”困境被缓解。此外，安全意识、维权意识和信息渠道也能削弱消费偏好对消费者经历食品安全事件概率的影响。文章认为，完善网络餐饮的食品安全保障机制，需要在社会共治理念的引领下，充分发挥多方主体的监督作用，促进政府主导型治理向“政府主导、社会协同、公众参与”的协同型治理转变。

关键词：网络餐饮；柠檬市场；质量监管；机构性质；社会共治

Summary: With Internet meals bringing convenience to consumers, the potential food safety problems pose new challenges to traditional supervision, which urgently needs attention. This paper systematically analyzes the impact and mechanism of Internet meals through consumption experience, and identifies the moderating role of regulatory bodies with different institutional natures. On the basis of theoretical analysis, this paper carries out an empirical analysis with survey data about 1018 consumers from 15 districts in Shanghai. The results show that the market of Internet meals is a lemon market. There would be a higher probability of experiencing food safety incidents, if consumers prefer convenience or price. With the supervision from platform or media, the dilemma will be improved. That is to say, the probability of experiencing food safety incidents will decrease. Furthermore, the awareness of safety, and safeguarding rights and information channels will weaken the impact of consumer preference on the probability of experiencing food safety incidents. In order to promote food safety, it is suggested that we should pay attention to the supervisory role of the government, platforms, media, and the public, based on the concept of co-governance. The government should realize the transformation from traditional governance to multi-party coordinated governance, including government leading, social coordination and public participation. This paper has two marginal contributions: First, based on the background of informatization and accelerated pace of life, it focuses on the topic of Internet meals, systematically analyzes the dilemma of lemon market for Internet meals, and discusses the role of different subjects in alleviating the dilemma, which is a good supplement to current research. Second, it analyzes the relationship between consumer decision and food safety from the perspective of consumers, which is different from the perspective of producers. It is of great significance to carry out this research. On the one hand, as an emerging industry, it is still off the ground. It is essential to grasp the causes, characteristics and mitigation measures of the problem, which is helpful to the development of industry. On the other hand, Internet meals are popular in Shanghai, which provides an experimental plot. The policy or experience implemented in Shanghai can serve as a model reference and experience for the management of Internet meals in other regions.

Key words:Internet meals; lemon market; supervision for quality; institutional nature; co-governance

其他信息

DOI：10.16538/j.cnki.jfe.20230115.401

收稿日期：2022-08-13

基金项目：国家自然科学基金（72103097，71603169）；上海市人民政府决策咨询研究重点课题（2018-A-031-B）；教育部人文社科青年项目（21YJC790173）；浙江农林大学科研发展基金项目（2021FR057）

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