【新作】何靓：白泽BAYZ BAR
Introduction
引言
帝巡狩，东至海，登桓山，于海滨得白泽神兽
能言，达于万物之情 - 《云笈七签·轩辕本纪》
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Emperor Xunjiao, from the east to the sea
climbed the Huan Mountain
and got the white beast on the seashore
Can speak, reach the feeling of all things-
"The Seventh Sign of Yunji·Xuanyuan Benji"
山海江湖，聚散有度
中国古典文学中往往体现出了某一种世界观
而这也是“白泽”存在的核心
以山海容人，化白泽而谈万物
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Mountains, rivers and lakes are scattered
Chinese classical literature often
reflects a certain world view
and this is also the core of the existence of "Bayz"
Talking about everything with mountains
and seas to accommodate people and transform Bayz.
一个设计的出现往往介于技术与艺术之间
更甚，则是在传达一种哲学观
这是作为设计方与品牌方双方碰撞的结果
毕达哥拉斯（Pythagoras）曾认为
冲突让世界充满了生气
而白泽，则产生于冲突之下
------------------
The appearance of a design is often between
technology and art, and even more so
it conveys a philosophy
This is the result of the collision
between the designer and the brand
Pythagoras once believed
that the conflict filled the world with life
BAYZ is born under conflict.
Opposite of Design
对立
艺术与商业，白天与黑夜
都预示着本身的氛围和环境的巨大差异
而这，也是设计的难点
------------------
Art and business, day and night
All herald a huge difference in their atmosphere and environment.
And this is also the difficulty of design
为了结合艺术展厅/咖啡/酒吧的复合业态
我们将空间切割为上下两层
一层用作于展示 二层用作于商业经营
这也是有别于传统类商业体的设计逻辑
寻求于审美共同，才能更有效的吸引忠实客户
------------------
In order to combine the composite format
of art exhibition halls/coffee/bars
we cut the space into two layers
upper and lower, for the display of the
second floor for commercial operation
This is also different from the design logic
of traditional commercial bodies
seeking common aesthetics
In order to attract loyal customers more effectively
Space Bionics
空间仿生
从定名为白泽开始
就注定了这场设计更像是一种内心世界的构造
有别于从几千年的古籍中去探寻山海蛮荒
我们要做的，只是去还原主理人的初心
一个纯粹而充满“仙气”的世界
------------------
From the name of BAYZ
this design is destined to be more like a
structure of the inner world
It is different from exploring the mountains and
seas from the ancient books of thousands of years
What we have to do is just to restore the master's
Original intention. A pure and "fairy" world
因此，我们整理出了“巢”的概念
从品牌设计构建整体IP形象
再到将主体概念移植与整个空间当中
------------------
Therefore, we have sorted out the concept of "nest"
from brand design to build an overall IP image
and then transplant the main concept into the entire space
水泥粗犷，琉璃精细
之间跳动着忽明忽暗的灯火
仿若迷宫的起伏动线
都预示着“巢穴”深处的不同寻常
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The rough cement, fine glass
and the flickering lights flickering between them
like the undulating lines of the labyrinth
all foreshadowing the unusual depth of the "nest".
而当你找到最深处
你会发现
白泽，就在那里
----------------
And when you find the deepest part
you will find that BAYZ is right there
Dynamic and Static Design
动静
如果说我们以往的设计都是在打造一个空间
一种场域，一种感受
那么这一次我们将突破传统
让空间“活”起来
----------------
If we say that our previous design is to create a space
a field, a feeling. Then this time we will
break the tradition and let the space "live"
为了更好的呈现白泽的山海世界
我们将灯光与可动化装置做了更新的结合
----------------
In order to better present BAYZ
mountain and sea world
we have updated the combination of
lights and movable devices
当你置身其中会发现
流动的烟雾，跳动的灯火
甚至是那只“白泽”
亦会不时的望向你
----------------
When you are in it
you will find that the flowing smoke
the beating lights, and even the "BAYZ"
will also look at you from time to time
学山海以造物
设计不仅仅只是逻辑与艺术
也不仅仅是工艺与材质
这世间有江河湖海 亦有天宫地穴
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Learning mountains and seas for creation
design is not only logic and art
but also crafts and materials
There are rivers, lakes, and seas in this world
有时候，设计的传达
就只是单纯的一种思想
白泽，就是这样
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Sometimes
the communication of design is just a simple idea
BAYZ, that's it
Project Name | 项目名称
BAYZ BAR 白泽
Location | 项目地址
四川·成都
Area | 项目面积
180㎡
Chief Designer | 首席设计师
何靓 Holy
Design Company | 设计公司
JUMGO CREATIVE 浆果创意
Design Service | 设计服务
策划 / 品牌 / 空间 / 陈设
Brand Planning | 品牌策划
陈紫阳 Ci-yuong / 舒敏Summer
Space designer | 空间设计
曾垠淞 Easong / 廖森 Sam
Display designer | 陈设设计
海穗 Andy
Light Consultant | 照明顾问
Artluci
Photography | 摄影师
翱翔/视方建筑空间摄影
文字/图片：JUMGO CREATIVE 浆果创意
图片调整编辑/排版：寸匠
DESIGNER
设计师介绍
何靓 Holy
JUMGO CREATIVE 浆果创意
创始人/设计总监
擅长以“破局者”的思维进行创意
突破传统与规矩
探索视觉传达与品牌力的关系
将思想表现于视觉
用视觉点亮空间
因思绪万千
而缤纷各异
2019 中国设计星全国总冠军
2020 法国巴黎DNA设计奖
--商业空间类别设计大奖
JUMGO CREATIVE，一群心怀设计梦的青年，一队满载想法的艺术家。我们的目标虽不是“星辰大海”,但思之所向，行所必及。不断前行亦是我们的未来之路，我们在这条路上已致远数载，而忠于本心，步伐亦坚定不移。因为我们深信设计美学对于世界的意味。也从不奢求空洞地改变世界，只希望每一个由我们出品之作，都能为世界多加一丝色彩。如同森林中蔓延藤枝上的浆果，因思绪万千，而缤纷各异。
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