马栏山视频文创园鸟瞰 Aerial view of Malanshan Vision Park (Renderings) ©OBERMEYER
感谢 欧博迈亚 OBERMEYER 分享
长沙马栏山视频文创园：嵌入主城区的世界级文化传媒半岛
A Downtown Peninsula of Culture and Media Industries Park
以“文化+科技”为发展方向、以数字视频为核心、以高科技为支撑，德国欧博迈亚旨在打造一个集结数字视频、科创研发、文化宣展、版权交易及相关衍生产业的文化创意园区，让湖南长沙马栏山成为具有国际影响力的“中国视谷”。
Based on the direction of "Culture+Technology", OBERMEYER aims to build an industry cluster centering on digital video and correlated industries including high-tech R&D, cultural communication, copyright trading, turning Malanshan into China’s "Vision Valley".
马栏山视频文创园鸟瞰 Aerial view of Malanshan Vision Park (Renderings) ©OBERMEYER
产业集聚，城景互融
Industry agglomeration, City-landscape integration
设计团队从产业研判入手，深入研究视频传媒全产业链及国际著名媒体城案例，从行业画像，产业筛选，规模效应，从业人员行为特点等方面展开细致工作，在产业定位、建设容量，功能布局，空间结构，核心建筑上给出了契合场地，切实可行，引领行业的方案。
The project team started with industry research and judgment, conducted in-depth research on the entire video media industry chain and internationally renowned media city cases, and carried out meticulous work in terms of industry profile, industry selection, scale effect, and behavior characteristics of practitioners, and focused on industry positioning, construction capacity, and function layout, The spatial structure, and the landmark building provide a practical, feasible, and industry-leading plan for the site.
产业筛选 Industry screening ©OBERMEYER
案例建设规模及空间结构研究 Construction scale & Spatial structure ©OBERMEYER
一轴一带，三区多岛
An Urban Vitality Axis with Ternary Spatial Division
通过深入研究用地特色与周边环境，德国欧博迈亚在设计规划中以城市活力轴，中央景观带实现串联，设置TOD城市综合发展区、滨河数字文化创意区和滨河生态片区三大特色组团，并辅以多个服务岛，形成一轴一带三区多岛的规划结构贯彻始终，为城市设计提供良好的发展骨架。Based on the in-depth study of land use and local surroundings, OBERMEYER plans for an urban axis with a clear spatial division into three zones: TOD development zone, Innovation zone and Ecological zone. The linkage effect sets up a benign framework for optimizing the city development.
总平面图 Master plan ©OBERMEYER
规划结构图 Planning Structure ©OBERMEYER
打造三维立体城市
Vertical Planning: Advance the City Interconnectivity
三维立体城市结构由上层建筑群、中部观景平台以及下层地下空间构成。方案结合轨道交通和立体城市设置地下空间集中开发区域；结合大型公园绿地、滨河步道和绿色廊道布置集地面、空中、地下三个层次的立体慢行系统，可进行慢跑，骑行等多种活动，方便到达园区各标识性建筑与公共服务设施。为加强用地对外的联系，选择不受地形限制的吊轨，连接浏阳河两岸、金鹰城片区、滨河湿地公园、以及园区内的重要公共设施，打造互联互通的标杆性园区。
The vertical planning consists of the upper architecture complex, the middle viewing platform and the underground space. Integrating rail transport with vertical city design, OBERMEYER plans an intensive underground development area, a three-layered slow-traffic system involving wetland park, riverside trails and eco corridors that enables diverse activities like jogging and riding. The well-connected pedestrian system makes it easily accessible for citizens to all landmark buildings and public facilities in this area. A hanging railway system is introduced to connect both sides of Liuyang River, free from the geographic limitations.
三维立体城市结构 The vertical planning (Renderings) ©OBERMEYER
生态与景观相结合，构筑城市滨河自然系统
Riverside Natural System: Integrate Landscape with Eco-system
在环境设计上，欧博迈亚秉持“修复滨河湿地”、“重建生态网络”与“保障城市水安全”为三大原则，以海绵城市为核心理念，在规划中留出足够的城市生态空间，划定生态安全底线。设计将绿色空间与周边城市公共绿地相衔接，利用地形设计旱溪系统，以绿色空间为骨架，将重要的城市公共活动场所和城市轴线与核心绿地系统紧密结合，打造高生态活力的智慧城区。
In terms of environmental design, OBERMEYER sticks to the three principles: to repair the riverside wetland, to rebuild the eco-network and to ensure the urban water security. With the “sponge city” concept, the plan leaves abundant urban eco-space and engages the green space with the surrounding city public green areas by building an ecological wetland park, dry streams and a weir water cycle system. Main areas of public events are closely connected with the urban axis and center green land, forming a smart urban community of high eco-vitality.
马栏山视频文创园鸟瞰 Aerial view of Malanshan Vision Park (Renderings) ©OBERMEYER
主设计师：Haruo Kawasaki / 川崎晴郎、Juergen Kunzemann 长沙马栏山视频文创产业园城市设计，今天您「在看」吗？