今天发，明天收询盘的开发信方法，学会一招让你询盘不断！！！

做外贸的朋友都知道第一步是通过各种方法找到客户的联系方式，具体实操可以借助这个工具http://t.smartsousou.com/q/A92829，找到客户联系方式之后，就是给客户发送邮件了，今天给大家分享写邮件的方法跟思路。

邮件点击率来自于邮件主题。无论我们是想联系高管，出售产品给潜在客户，还是仅仅是引起朋友的关注，我们的主题都会影响这些邮件的打开率。

下面是19个影响邮件打开率的主题研究报告，每个统计数据都可以深入了解我们的主题策略：
1. 33％的收件人仅根据主题来判断是否要打开电子邮件。
[来源：Convince＆Convert]
2. 69％的收件人仅根据主题来举报电子邮件。
[来源：Convince＆Convert]
3. 40％的邮件首先是在手机上被打开的——手机屏幕平均最多只能容纳4-7个字。
[来源：ContactMonkey]
4. 主题行中带有“You”的邮件比没有的少了5％的打开率。
[来源：Sidekick]
5. 主题行中“Free”字样的邮件比没有的多了10％的打开率。
[来源：Sidekick]
6. 主题行中带有“Quick”字样的邮件比没有的少了17％的打开率。
[来源：Sidekick]
7. 主题行中带有“Tomorrow”字样的邮件比没有的多了10％的打开率。
[来源：Sidekick]
8. 主题行中带有“Meeting”字样的邮件比没有的少了17％的打开率。
[来源：Sidekick]
9. 没有任何主题的邮件比有主题的多了8％的打开率。
[来源：Sidekick]
10. 主题行中带有“fw:”字样的邮件比没有的少了17％的打开率。
[来源：Convince＆Convert]
11. 在主题行中使用““newsletter””一词时，打开率下降了18.7％。
[来源：Adestra]
12. 在主题行中使用“alert”一词时，打开率增加61.8％。
[来源：Adestra]
13. 在主题行中使用“Sale”，“New”或“Video”等词语可提高打开率。
[来源：Adestra]
14 .在主题行中使用“Daily”或“Weekly”会提高打开率，而“Monthly”则会有损打开率。
[来源：Adestra]
15. 最近一项研究中的前五个主题都包括“Re: ”。
[来源：ContactMonkey]
16. 具有30个或更少单词的主题行的打开率高于平均值。
[来源：Adestra]
17. 具有3个或更多单词的主题行打开只有1-2个单词的主题行少15％的打开率。
[来源：ContactMonkey]
18. 采用个性化主题/精准化开发信主题行的打开率可能增加22.2％。
[来源：Adestra]
19. 产生紧迫感和排他性的主题可以使开放率提高22％。

可见好的开发信主题直接决定了客户是否会打开邮件

下面就给大家分享下，如何写好开发信标题

标题设计也有一定的原理的，最直接有效的就是根据公司和产品的独特优势，可以提取以下几个角度

1，新技术

2，新设计

3，行业排名

4，降价

5，交期短

6，行业内重要认证

7，优势优惠条款

6，免费样品

7，其他与产品相关的优势

描述的时候尽量言简意赅，主题不要超过7个字，也不要太笼统，一定要是具体描述。

举个例子

Smart Home Products with Latest Design and  Competitive Price.

这个标题存在的问题

1，标题太长

2，涉及到的产品名称太笼统

3，新设计和有竞争力的价格是亮点，但是表述不够吸引人

正确标题

$10! Smart Switch with Backlight.

是不是有力道很多，也更吸引人了呢？

根据标题的设计思路，现举例说明一些较好的邮件标题格式

Free Sample from Top 10 Smart Home Vendor

【亮点：行业排名前十 & 免费样品】

CE Certified IP Door Phone for Villa

【亮点：数字门铃 & 有 CE 认证】

当然，你还可以发挥自己的想象力，根据最后一条紧迫性规则设计个标题，让收到邮件的客户不得不打开，比如Your sample’s ready, kindly inform your address或者Your address to receive the sample。然后正文里告知买家，工厂现有 1,000 款免费样品，前 1,000名用户可以得到免费样品，您只要支付快递费用就可以。

以上是标题设计思路

作为本篇福利，下面给大家帖10个高回复率的开发信模板

外贸开发信模板一：
Hi Sir/Madam,

Glad to hear that you’re on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price.

Also we have our own professional designers to meet any of your requirements.

Should you have any questions,call me,let’s talk details.

Best regards!

Leon

外贸开发信模板二：
Dear purchasing manager,

Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years‘s experience.so we want to avail ourselves of opportunity establishing business relation with you.

Please link our company web site:………….if you want to know more about our product.By the way,free sample are available.

Thank you in advance!

Best regards！

Xxx

Company name:

Tel:…….

Fax:…….

MSN:……….

Skype:………..

外贸开发信模板三：
Subject:XX(products name)you need/XX factory/xx good quotation

Dear Sirs:

We glad to get your information posted on xxxxxx.that you are in the market for XXXX.We would like to take this opportunity to introduce our company and products,with the hope that we may work together in future.

This is(Name)from(Company Name)which is specializing in(Products Name)for many years.According to your information posted on xxxx,we’d like to introduce this item for you,and its future have XXXXXXXXXXX(products information)…..

If you want to see more items,pls visit our website Should any of these items be of interest to you,please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.

We look forward to hearing from you soon.

Best Regards,

Your name(position)

company date….(NAME,ADDRESS,WEBSITE,MAIL,TEL AND FAX ETC.)

外贸开发信模板四：
Hey guy,

XYZ trading here,exporting LANTERNS with good quality and low price in US.

Call me,let’s talk details.

Rgds,

Rick

Cell phone:***

外贸开发信模板五：
Dear Mr.Mound Klamath,

Glad to get your contact info from India mart!

We supply homogenizers and ice cream freezing machine with good quality and very competitive price.Hope to be a partner of your company!

E-catalog will be provided if needed.

Email me or just call me directly.Thank you!

Best regards,

Mandy

******Co.,Ltd.

Add:***

Tel:***

Fax:***

Mail:***

Web:***

外贸开发信模板六：
To:Purchase Manager

Re:Supplier of Deep Groove ball bearing

April 29,2010

Dear Sirs,

It is glad to write to you with keen hope to open a business relationship with you.I obtained your company name and email address from the Internet.

Ningbo Fenghai Bearing Co.,Ltd.is a factory specialized in Deep Groove ball bearing.Our products had adopted ISO9001:2000 Quality System Authorities.

For more information,we would like to let you know our company web site as below.

Hope to hear good news from you.

Sincerely Yours,

Sky

Export Manager

Ningbo Co.,Ltd.

TEL:

FAX:

Email:

Website

外贸开发信模板七：
Hi,purchasing manager.

Good day!

We are XXXX supplier,and we have researched&designed some new product.

If you are interested in,I’ll send you our catalogue.

Thanks for your valuable time.

Regards.

Yours,

–

XXX(Ms)

company name

Website:www

ADD:XXXXXX

TEL:+86 XXXXX

FAX:+86 XXXXX

外贸开发信模板八：
Hi Kelvin,

Glad to hear that you’re on the market for flashlight and other promotional items.

This is C from***Ltd in China.We specialized in flashlights and premiums for 10 years,with the customers of Coca-Cola,Craft,Pepsi,etc.,and hope to find a way to cooperate with you!

Please find the pictures with models and different packaging in attachment.An American guy purchased this model in BIG quantity last year.I would like to try now,if it’s suitable for Europe.

FREE SAMPLES can be sent on request.Call me,let’s talk more!

Thanks and best regards,

C

***Ltd

Tel:***

Fax:***

Mail:***

外贸开发信模板九：
Hi Chris,

Glad to hear that you are on the market for stainless steel spinning parts.

We,xxx Co.Ltd,is professional in precision machining for nearly 10 years,covering high precision machining parts,casting parts,metal parts,etc.Hope to establish business relationship with you!

Should you want know more about our company,pls visit Any comments,that’ll be appreciated!Thanks.

Best regards,

Xxxx

xxx Co.,Ltd.

TEL:

FAX:

Email:

外贸开发信模板十：
Dear Sir or Madam,

Are you interested in saving some money on importing any of the following?

-High quality thickness planer

-Bench planer

-Combined planer&thicknesser

-Woodworking machines

All of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too!

My contact details are below,and I would be glad to hear from you.

Kind regards,

Kevin Zhu

Sales Executive

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