Lockdown Survey: Help Restaurants Plan Ahead (Here's Why)
The purpose of this survey is to help restaurants (and bars) plan what they should offer in terms of delivery and assess what to do in the coming months after lockdown is over.
Do you have enough to eat? Are you able to order delivery from restaurants? What do you want to order? When lockdown is lifted, would you do go to a restaurant, a bar, stay at home? Immediately or later?
The survey takes around 10 minutes to complete, and it is completely anonymous. The survey results will be published on the Nomfluence official WeChat account in a couple days.
This survey can reveal some vital information,
and will be especially useful for restaurants and bars. This is a
difficult time for everyone, and especially for F&B, of which most
are unable to operate currently. If you want to help them figure things
out, please help complete this survey!
The Chinese language version of the survey is below. If you have already completed the survey, please do not do it again.
Why is it important to do this survey?
For example, here is some initial data from the survey from 1,000+ respondents. Early survey results show the following:
Initial results show 27% will increase ordering, and 28% will decrease ordering, while 45% will not change their restaurant delivery habits.
Initial results show that 54% will return to a restaurant immediately once lockdown is lifted. However, what could be worrying for restaurants and bars is the 14% that will only go out at least after two weeks.
The top five cuisines are: Japanese (50%), Italian (40%), Burgers (37%), Indian (33%), and Mexican (33%).
The bottom five are: Hunan (3%), Shanghai Benbang (3%), Dongbei (3%), Latin (5%), and Malaysian/Singaporean (6%).
Though, this number of respondents is not nearly enough!
My circle of friends is mostly expats! Therefore, I would like to take this opportunity to implore you to share it with your Chinese friends, so that we can have a better, more rounded understanding of the market. Thank you!
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